Wagh Bakri
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The document provides an overview of marketing campaigns and plans for a café brand. It includes details on client servicing, media planning, market research, and creative teams. A SWOT analysis identifies strengths like a global presence and reputed brand image, as well as weaknesses such as higher prices than competitors. Opportunities in the growing tea industry and increased health awareness are outlined. The media plan discusses using hoardings, newspapers, TV, social media platforms, and promotions. Campaign ideas for different social networks like Twitter, Facebook and Instagram focus on themes like daily tea rituals and health benefits.
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Market Research on Tea in India
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
Dabur company market over wive ppt
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Product: Dabur offers a wide range of herbal healthcare and personal care products including oral care, hair care, skin care, food products, and home care products.
Price: Dabur aims to provide high quality herbal products at affordable prices starting from 50 paisa.
Place: Dabur uses a manufacturing to wholesaler to retailer distribution channel to ensure wide availability of its products.
Promotion: Dabur promotes its brands through television and print advertisements, point-of-purchase displays, wall paintings, video vans, and sales promotions.
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Final ppt of tata tea
Tata Tea is the largest tea brand in India, owned by Tata Group. It is the world's second largest tea company with a presence in over 60 countries. Tata Tea has subsidiaries in Australia, Great Britain, United States, Czech Republic and India. The company manufactures 70 million kg of tea annually in India through 54 tea estates. With annual turnover of US$1.5 billion, Tata Tea owns popular brands in India such as Tata Tea, Tetley, Kanan Devan, Chakra Gold, and Gemini. The company focuses on consumer branding and uses campaigns such as 'Jaago Re' for social marketing.
Wagh bakri milap patel
The document discusses the tea market in India and the Waghbakri Tea Group. It states that India is the largest tea market in the world and companies are seeking new distribution strategies to reach rural consumers. It then provides details about the history and operations of the Waghbakri Tea Group, a leading Indian tea producer and exporter with a global presence. It outlines the company's achievements, products, and services which include various tea brands and varieties distributed domestically and internationally.
Tata Tea: Market Survey and Positioning
Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
FMCG - Red Label Tea
- The document discusses the FMCG sector in India, which includes consumer packaged goods that people regularly purchase.
- The FMCG market in India is the fourth largest sector and is expected to grow at 20.6% annually to reach $103.7 billion by 2020 from $49 billion in 2016.
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Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
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- The FMCG market in India is the fourth largest sector and is expected to grow at 20.6% annually to reach $103.7 billion by 2020 from $49 billion in 2016.
- India is an attractive market for FMCG companies due to factors like growing demand, higher investment, and supportive government policies.
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1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
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- Tetley was a pioneer in tea bags and specialized in fruit and herbal teas. It had a strong presence outside of India.
- A SWOT analysis found Tata Tea's strengths were its large size and brand loyalty, while weaknesses included technology and cost control.
- Valuing Tetley used approaches like income, market, and cost. The income approach examined metrics like price and volume premiums.
- Brand valuation looked at financial performance, brand strength, and the role of brands in purchasing
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Mr. Kaushik Ghosh of Nai Chai Pvt Ltd wants to develop a new tea product with Mr. Nitesh Desai of a multinational marketing company. They created tea tablets that are easy to make and allow customers to customize their tea taste. The new product, called Tea-Cup, will be launched in Mumbai during Navratri festivals with kiosks set up at garba dance locations. The tea tablets will be marketed towards travelers, college students, and people with disabilities by positioning them as a convenient way to make tea anywhere, anytime with the same taste. An advertising campaign including newspaper, magazine, and banner ads is planned.
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Chai Point is an Indian tea company and cafe chain focused on tea-based beverages. It was founded in 2010 and has over 100 outlets across 8 cities in India. Chai Point sells over 600,000 cups of chai daily using a business model of company-operated stores, e-commerce, franchises, and partnerships. Key aspects of Chai Point's marketing mix include a wide variety of hot and cold chai and snack options, competitive pricing, widespread placement near offices, and promotions through digital and community influencer marketing. Chai Point differentiates itself through its emphasis on technology, quality ingredients, customer service, cleanliness, and sustainable practices.
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Group 1 presented on Tata Tea and its acquisition of Tetley Tea. Key points include:
- Tata Tea was formed in 1964 and acquired Tetley in 2000 after initially losing a bid in 1995.
- Tetley was a pioneer in tea bags and specialized in fruit and herbal teas. It had a strong presence outside of India.
- A SWOT analysis found Tata Tea's strengths were its large size and brand loyalty, while weaknesses included technology and cost control.
- Valuing Tetley used approaches like income, market, and cost. The income approach examined metrics like price and volume premiums.
- Brand valuation looked at financial performance, brand strength, and the role of brands in purchasing
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This document provides a SWOT analysis and marketing mix for Mohani Tea, an Indian tea company. It begins with an overview of the global and Indian tea markets. It then analyzes Mohani Tea's strengths, weaknesses, opportunities, and threats. Mohani Tea's marketing mix is also examined, including its product line, pricing strategy, distribution channels, and promotional activities. The document concludes by recommending that Mohani Tea focus on expanding its distribution network in new markets, offer competitive prices and deals to attract customers, and increase advertising to build its brand against competitors.
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Chai Point is an Indian tea company that aims to deliver the perfect cup of chai to fuel progress across India. It operates various service models including chai hubs with over 95 locations across major Indian cities serving over 150,000 cups daily, a chai delivery service, providing chai and snacks to offices and events, and making food items to accompany chai. Chai Point uses only natural and organic ingredients and aims to operate sustainably through practices like using biodegradable packaging and electric vehicles. It works with over 200 corporate clients and has grown to serve over 3 lakh liters of milk, 6 tonnes of sugar and 20 tonnes of tea leaves per month.
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In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
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126 Whalepond Rd.
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Creating more business for your business
Sagar faujdar - marketing and its need
This document provides an introduction and overview of marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges that will satisfy individual and organizational objectives. Marketing is focused on identifying, anticipating, and satisfying customer requirements profitably by meeting needs. It starts and ends with the consumer and aims to deliver satisfaction and value through a comprehensive mix offered at the right price. Marketing can be used for products, services, people, ideas, and beliefs. It is necessary for businesses today due to changing market dynamics. The scope of marketing is broad and it creates value by understanding customer needs.
Word of Mouth Marketing
This document discusses various types of word-of-mouth marketing strategies. It defines word-of-mouth marketing as unpaid promotion through customer recommendations. Viral marketing spreads information through unconventional online means like videos or emails. Participation marketing involves customer input and participation. Influencer marketing uses influential people to promote brands. Cause marketing raises awareness for social issues. Advocate community marketing supports communities around causes or interests. Buzz marketing amplifies original marketing messages through customer interactions. Examples are provided for each type.
Basic Concepts and Inroduction
History of advertising, Advertising purpose, and functions, Economic, social and ethical aspects of advertising: Advertising and the marketing mix, advertising as a communication process, types of advertising: Major Institutions of Advertising Management.
Marketing Plan of Cafe Coffee Day!
Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
Introduction to Advertising
This document discusses advertising management and provides definitions of advertising. It notes that traditionally marketing involves designing, testing, branding, packaging, pricing, distributing and promoting products. It also provides definitions of advertising from various sources, such as it being a paid, non-personal message about a product. The document outlines that the majority of advertising money is spent on media buys and creative work, and lists the top ten advertising agencies worldwide. It concludes by outlining the goals of advertising such as building brand image and encouraging action.
Social Media Marketing in Russia
The document summarizes a presentation on social media marketing strategies. It discusses traditional outbound marketing versus new inbound marketing approaches, and the importance of developing compelling content tailored to specific audiences. It provides examples of content types and formats that perform well on social media, and outlines the key steps of a social media campaign including targeting the right audiences and measuring engagement. Case studies show how hospitals, utilities and newspapers have achieved different levels of reach and engagement on Facebook.
Festive Marketing BMS
This document discusses advertising during festivals. It provides an introduction and then outlines ways companies can advertise during festivals such as through television, print ads, coupons and social media. It also discusses benefits like increased shopping and brand awareness. However, it notes disadvantages like creating discount-seeking customers. The document presents case studies of Walmart and Lenovo's festival advertising and provides suggestions for effective festive advertising campaigns.
Advertising on internet webinar by_kiran_mandrawadkar_9886733833
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
International mkt promotion
This document discusses international marketing promotion. It defines international promotion as promoting business internationally across national borders. The key function is developing credible communication about offers. It identifies features like multi-lingual ads and wider brand awareness. Methods include below-the-line promotion like PR, sales promotions, and sponsorship, and above-the-line promotion using mass media like TV, radio, websites. International promotion is used to increase sales, attract customers, and encourage loyalty. The stages are identifying the target audience, objectives, message, budget, and communication mix. Advantages include increasing and maintaining demand and market share while raising awareness and enhancing brands.
Midfield Cafe Marketing Report
In one of my marketing classes our final project was to act as a consultant to a business. Midfield Cafe is a local nashua diner that is popular, but doesn't effectively have a marketing strategy. My presentation goes over their current tactics and my ideas on what they could do to improve their restaurant and business.
Nischal choudhary hul ppt
- Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods (FMCG) company with over 80 years of history in India.
- HUL offers 35 brands across categories like packaged foods and beverages, home care, personal care, and water purifiers.
- HUL divides customers into striving, aspiring, and affluent segments and targets them differently with brands like Lifebuoy, Lux, and Dove for personal care and Taaza, Red Label, and Lipton for tea.
- HUL has a strong distribution network of over 7,000 redistribution stockists and 1 million retail outlets across India.
Ss advertising
The document discusses different types of advertising. It begins with an introduction that defines advertising and its key purposes. The document then covers the importance of advertising in driving sales and building brands. Several types of advertising are outlined, including print, outdoor, broadcast, covert, social, surrogate, and celebrity advertising. The document provides examples and details for each type. It concludes with a high-level summary of what advertising is and its goal of encouraging audiences and driving consumer behavior.
Ss advertising
The document discusses different types of advertising. It begins with an introduction that defines advertising and its key purposes. The document then covers the importance of advertising, noting that billions are spent annually on advertising to boost sales, build brands, and create competition. Several types of advertising are also outlined, including print, outdoor, broadcast, covert, social, surrogate, and celebrity advertising. The document concludes with a summary of advertising as a form of communication used to encourage action and drive consumer behavior.
test ppt
The document discusses different types of advertising. It begins with an introduction that defines advertising and its key purposes. The document then covers the importance of advertising, noting that billions are spent annually on advertising to boost sales, build brands, and create competition. Several types of advertising are also outlined, including print, outdoor, broadcast, covert, social, surrogate, and celebrity advertising. The document concludes with a summary of advertising as a form of communication used to encourage action and drive consumer behavior.
15 intro to marketing
The document provides an introduction to marketing concepts. It defines marketing as how companies create value for and build relationships with customers. The marketing process involves understanding customer needs, designing a strategy, creating a marketing program, building relationships, and capturing value from customers. The marketing mix ("4Ps") consists of product, price, place, and promotion. Many different types of offerings can be marketed, including goods, services, events, experiences, people, places, properties, organizations, information, and ideas. Other concepts discussed include marketing myopia, customer lifetime value, customer equity, push and pull strategies, CRM, and advantages of customer relationships. Ethical issues in marketing such as high prices, price fixing, deceptive practices, high
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Robert Hazelrigg Graphic Design Experience from 2010
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Advertising on internet webinar by_kiran_mandrawadkar_9886733833
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More from Divyanshi Dangayach
Chaayos
Chaos aims to provide customers with a fresh, hygienic cup of tea made to their liking in a relaxed ambience. Their challenges include generating awareness of their brand, driving traffic, keeping up with market trends and strategies, and maintaining quality. Their agenda is to develop a more fast and user-friendly delivery app and make people aware of the brand through digital media. Their target audience is young, urban, and semi-urban crowds.
The body shop
The Body Shop was founded in 1976 in Brighton, UK by Anita Roddick. It has over 2,500 stores globally and uses natural, exotic ingredients for skin and hair care products. The company refuses animal testing and promotes environmental causes. The Body Shop targets 18-35 year old female students and professionals who care about appearance and use social media frequently. It competes with brands like Sephora and Forest Essentials while promoting natural ingredients, eco-friendly packaging, self-esteem, and humanity through various digital platforms and tools.
Public relations and strategical planning
Aum Advertising is a leading media planning and buying firm in India. It has run successful campaigns across cinema, TV, radio and print. Naveen Kohli has 10 years of experience working for Sahara and Aaj Tak. Strategic public relations planning involves formative research, developing a strategy, selecting tactics, and evaluation. Patanjali Ayurved is an herbal products company based in Haridwar with a vision of creating a healthy society. Its PR strategies include promoting rural development, word-of-mouth, appealing to nationalism, and expanding into various ventures like yoga centers and charity trusts.
Netflix
This document outlines a multi-channel media plan for a client that includes print, digital, outdoor, television, and cinema advertising. It provides details of the planned campaigns in newspapers, online platforms, outdoor displays, television networks, and movie theaters. The total estimated budget across all channels for a two month period is over Rs. 300 million.
UAE
In the following presentation, I'm promoting a Spa according to the Hofstede Dimension and PESTEL analysis.
USA
This document discusses key cultural dimensions according to Hofstede's model and a PESTEL analysis for the United States. It analyzes how communication is direct, individualism is valued over collectiveness, and success is openly discussed. The PESTEL analysis finds the US has a stable political system, a rapidly changing global economy, strong education and healthcare, leadership in technology, and diverse geography and environment. The document concludes with names of students and thanks the reader.
Photography Project
This document contains short phrases and quotes about love and friendship. It discusses smiling and melting in the presence of another's smile, the joy found in children, winking with attention on you, and mixed feelings about another's existence. It also defines a masala dosa as a potato wrapped in love and calls someone a best friend for making the speaker laugh when they did not want to smile. Finally, it discusses asking someone to repeat something due to inattention and asking them to leave but not wanting them to and having them actually leave.
Incredible india
This power point was made to put across the campaign of Incredible India - Branding India to the world.
Maya Angelou
This document provides biographical information about Maya Angelou. It discusses her early life growing up in St. Louis and Stamps, Arkansas, where she was raised by her grandmother. As a child, she experienced trauma from being raped by her mother's boyfriend. She did not speak for five years after the event. The document outlines her education and career as an actor, writer, poet, and civil rights activist. It discusses her roles in plays and films as well as her work with Martin Luther King Jr. and Malcolm X during the Civil Rights Movement. Overall, the document gives a high-level overview of Maya Angelou's life experiences and influential career as an author and activist.
Make In India
The document discusses India's "Make in India" initiative, which was launched in 2014 to transform India into a global manufacturing hub. It aims to attract investment and foster innovation. 25 sectors are highlighted that the program focuses on, such as automobiles, aviation, biotechnology, defense, electronics, food processing, media, pharmaceuticals, space, textiles, and tourism. For each sector, reasons to invest, growth drivers, FDI policies, and key policies/organizations are summarized. The document also discusses the Delhi-Mumbai Industrial Corridor project and initiatives to improve policies around foreign investment, intellectual property, and manufacturing infrastructure to support the "Make in India" campaign goals.
Sony
This document outlines the milestones and history of Sony from its founding in 1946 to present day. It discusses Sony's early innovations including the transistor radio and Walkman, as well as its expansion globally and into new industries like movies and gaming. The document also analyzes Sony's strategies, strengths, weaknesses, and competition compared to rivals like Microsoft and Apple. It recommends that Sony continue innovating while also paying closer attention to customer and market preferences to avoid failures like Betamax.
Consumer behaviour
1. Consumer behavior involves the processes individuals and groups go through to select, purchase, and use goods and services.
2. The consumer decision process includes problem recognition, information search, alternative evaluation, product choice, and post-purchase evaluation.
3. Consumer behavior is influenced by internal factors like perception, motivation, attitudes, and lifestyle as well as situational factors such as physical environment, time, and social influences including culture, social class, and reference groups.
Cadbury
- John Cadbury began selling tea, coffee, and drinking chocolate in 1824 in Birmingham, England, which he produced himself. Over time, he expanded into cocoa and chocolate production with his brother Benjamin under the company Cadbury Brothers.
- In 2008, worms were found in some Cadbury Dairy Milk chocolate bars in India, causing sales to plummet and damaging the company's credibility. Cadbury developed messages that the issue was due to storage problems and its chocolate was still safe to eat.
- Cadbury launched "Project Vishwas" involving quality control checks, engaged Amitabh Bachchan as a brand ambassador, and revamped packaging to restore consumer confidence and sales.
Fabindia
Fabindia was founded in 1960 with a vision to celebrate Indian culture and bring Indian products to customers worldwide. Its mission is to support a community of Indian artisans, farmers, designers and entrepreneurs through a profitable business that delivers high-quality, heritage-inspired products while protecting the environment. Over the past 60 years, Fabindia has grown from exporting home furnishings to operating over 100 retail stores in India and abroad selling handwoven fabrics, crafts, organic foods and personal care products that preserve traditional knowledge.
LIC Insurance
This document contains a SWOT analysis and marketing plan for an insurance company. The SWOT analysis notes strengths like new policies and a rising middle class, weaknesses like lack of awareness in rural areas, opportunities to promote various insurance products, and threats from competitors. The marketing plan targets youth aged 20-38 using social media, print, and outdoor advertising. It includes two television ads - one about a man urging people to get insurance after he had an accident, and another about a mother thankful for insurance after losing her husband. It also includes two radio scripts promoting life insurance.
Divyanshi forever new
Forever New is an Australian fashion retailer founded in Melbourne in 2006 that emerged as a startup and has since expanded to over 250 stores in seven countries. The company draws inspiration from global trends in art, film, music and fashion shows to design its collections. While growing rapidly, Forever New remains committed to supporting communities through charitable donations of clothes and funds raised from events like running races.
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Wagh Bakri
- 1. Client Servicing - Simran Karia (045) Media Planning - Shailja Katwala (046) Market Research - Jeal Khokhani (048) Creatives - Janvi Parekh (077) Client - Divyanshi Dangayach (5003)
- 3. CAMPAIGNS
- 11. SWOT ANALYSIS STRENGTH • GLOBAL PRESENCE • REPUTED BRAND IMAGE WEAKNESS • PRICE HIGHER THAN COMPETITORS • WEAK SOCIAL MEDIA PRESENCE OPPORTUNITY • TEA INDUSTRY GROWING GLOBALLY • HEALTH AWARENESS ON THE RISE THREATS • ECONOMIC RESTRICTIONS • COMPETITION
- 12. PRINT AD
- 14. MEDIA PLANNING
- 15. • Hoardings at Prime locations like Bandra Reclamation, Nariman Point etc • Front pages of Newspapers like Bombay Times and Magazines • TVC’s on different channels • Youtube Ads • Innovative Bus Stop and promotions in trains • Promotions outside cafés
- 16. SOCIAL MEDIA
- 17. Twitter • Campaign - #MyCupOfTea
- 19. Facebook • Campaign - Memes
- 21. Instagram • Campaign - #ActeaveTeen • Tea can boost exercise endurance • The antioxidants in tea help protect against cancer, stomach, skin, lungs etc.
- 22. Other social media platforms: • Snapchat • Pintrest • YouTube
- 24. THANK YOU