This document introduces a new brand of affordable sanitary napkins called Carefree aimed at improving female hygiene and sanitation in rural Indian areas. It cites statistics showing that many adolescent rural girls miss up to 50 days of school per year due to inadequate menstrual care and only 36% of Indian females use sanitary napkins. The product is described as having 7 layers of protection, odor control, and leaklock technology. It is priced affordably at Rs. 4 per piece through a distribution model that aims to educate and promote the product directly to rural women.

1. CAREFREE

2. INTRODUCTION
• Our country is still considered to be a
developing country , due to many
social problems.
• So , we have came up with a product
to avoid ignorance towards female
hygiene which is one of the problem
faced by females staying in rural
areas across the country.
• Especially considering the women’s
hygiene and sanitation is something
which has to be tackled in rural areas.
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3. SOME STATISTICS
Adolescent rural girls are unable to attend up to 50 days of schooling in a year due
to inadequate menstrual care.
Only 36% females use sanitary napkins in India.
There are certain females who don’t even know what sanitary napkin is , forget
about its usage.
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4. • Carefree is a brand of
protective sanitary napkins,
which perfectly works on the
move
• 7 layer protection
• Odor control
• Leaklock technology
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PRODUCT
STRATEGY
NOW BE PROTECTED

5. • Why our product?
• Affordable price
• Donation:
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PRICING STRATEGY

6. PRICE DISTRIBUTION CHART
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Sr.no. Pricing distribution Price (in Rs per piece)
1 Raw material 0.75
2 Labour 1.00
3 Other charges* 1.00
4 Profit 1.25
TOTAL 4.00
*other charges include promotion and distribution charges

7. • DIRECT SELLING
1. Preferably hire local people as
• It would be able to
communicate well with the
people in the concerned area
2. publicity campaigns
• video and audio mode of
advertisement is preferable
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PROMOTION

8. 3. Free samples
4. Demonstration
• To educate and inform the customers
about the PRODUCT
• Even the men in rural areas should be
given awareness regarding the same
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9. PLACE
1.Our product will be mainly focused on women from
rural areas
68% of the rural women cannot afford sanitary napkins
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10. DISTRIBUTION • Personal selling :
distributing our
product door to door
in different areas
• Manufacturer to
retailer to consumer
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11. THANKYOU
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Health ko haina bachana toh har ek ko
sanitary napkin use mai laana