Insurance Company promotion

1. Insurance Company

2. SWOTAnalysis
• Strengths Opportunities
-New Policies to increase Demand -To promote Life Insurance at all levels
-Rise in the Middle Income Level group Age, Gender, Income, Caste, regions etc.
-Insurance at low cost catered to mass in general - Creating more demand.
• Weakness Threats
-Rural areas -Threats from other Insurance Companies
-Ignorance of the need of Life Insurance -
-Lack of facilities

3. TargetingYouth
Age Group
20-38

4. Social Media

5. Print

6. Outdoor
-This is also an Outdoor
Activity to be conducted
at various malls.

7. TV Ads - 1
SFX
Starts with the sound of rain and Bikes
The sound of bus honking and accident.......
The voice ofTarun who met with an accident and
tells how his dad had to sell his house for his
Treatment. He urges the people to not make the
mistake he did and take an Insurance because Life
is Important
VFX
A mob having fun on bike
A bus coming and a sudden Black out on the
screen to show the accident.
Tarun confronts people ( injured)
#Rs.1000 Zindagi ke Liye

8. SFX
Voice of Children playing in the Garden
Voice of the mother sayingThankYou
TV Ads - 2
VFX
Children playing
Their mother having tears in her eyes
While seeing.
While seeing them play….. She breaks down
and sees the picture of her dead

9. Radio Scripts
FVO –
Basketball Practise –Tick/check
Diwali Shopping –Tick/check
Buy Groceries –Tick/check
Finish Project/Assignment –Tick/check
O! And I almost forgot the most important thing............. Insurance!!!!!
MVO - LIC Life Insurance.
Zindagi ke saath bhi....... Zindagi ke baad bhi

10. Credits
Karan
Pratik M
Armaan
Ulkesh
Chinmayi
Divyanshi
Payal
Ishaani
Yash Deshpande