Here are the 4 P's of Dabur:
Product: Dabur offers a wide range of herbal healthcare and personal care products including oral care, hair care, skin care, food products, and home care products.
Price: Dabur aims to provide high quality herbal products at affordable prices starting from 50 paisa.
Place: Dabur uses a manufacturing to wholesaler to retailer distribution channel to ensure wide availability of its products.
Promotion: Dabur promotes its brands through television and print advertisements, point-of-purchase displays, wall paintings, video vans, and sales promotions.
Dabur India Ltd is a 125-year-old FMCG company and India's third largest in this sector. It has a wide product portfolio spanning various categories like hair care, oral care, skin care, etc. sold through a network of 3.4 million retailers across India. Dabur has pursued international expansion through acquisitions of companies in markets like Middle East, US, and Turkey. It aims to leverage these acquisitions to grow in new international markets and categories. The company has a strong focus on Ayurveda and herbal products where it sees further growth opportunities.
Dabur India Limited is a 120-year old Indian FMCG company with a turnover of over Rs. 2,233 crores. It operates through three subsidiaries across healthcare, personal care, home care, and foods segments. The company is family owned but professionally managed. It maintains a strong brand equity through strategic interventions to adapt to business environments over the years.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Dabur India Limited is India's leading FMCG company with a turnover of Rs. 5,283 crore. It produces ayurvedic medicines and consumer products that are marketed in over 50 countries. Some of Dabur's top selling brands include Dabur Chyawanprash, Dabur Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has manufacturing plants in India and several other countries, and continues to expand its operations both domestically and globally through new product launches, acquisitions, and facility investments.
The document summarizes information about Dabur Ltd., an Indian consumer goods company founded in 1884 by Dr. S.K. Burman to produce Ayurvedic medicines. It discusses Dabur's vision, products, acquisitions, market share, financial performance and CSR initiatives like projects to improve access to water and sanitation for women and girls. Dabur has a presence across India and international markets and maintains high credit ratings due to its leadership in the consumer products industry.
Dabur : PPT on Market Situational Analysis and SWOT Saraswati Tiwari
Dabur is a leading Indian FMCG company with a portfolio of over 250 Ayurvedic products. It has a market share in over 60 countries. The presentation summarizes Dabur's market situational analysis, SWOT analysis, and key challenges. Some of Dabur's strengths include its strong brand image, product development, and R&D. However, it faces threats from increasing competition and the emergence of Patanjali as a major Ayurvedic player. The key challenges for Dabur are the threat to its leadership in Ayurveda from allopathy and homeopathy, increased competition, and overcoming low product demand.
Dabur India Ltd is a 125-year-old FMCG company and India's third largest in this sector. It has a wide product portfolio spanning various categories like hair care, oral care, skin care, etc. sold through a network of 3.4 million retailers across India. Dabur has pursued international expansion through acquisitions of companies in markets like Middle East, US, and Turkey. It aims to leverage these acquisitions to grow in new international markets and categories. The company has a strong focus on Ayurveda and herbal products where it sees further growth opportunities.
Dabur India Limited is a 120-year old Indian FMCG company with a turnover of over Rs. 2,233 crores. It operates through three subsidiaries across healthcare, personal care, home care, and foods segments. The company is family owned but professionally managed. It maintains a strong brand equity through strategic interventions to adapt to business environments over the years.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Dabur India Limited is India's leading FMCG company with a turnover of Rs. 5,283 crore. It produces ayurvedic medicines and consumer products that are marketed in over 50 countries. Some of Dabur's top selling brands include Dabur Chyawanprash, Dabur Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has manufacturing plants in India and several other countries, and continues to expand its operations both domestically and globally through new product launches, acquisitions, and facility investments.
The document summarizes information about Dabur Ltd., an Indian consumer goods company founded in 1884 by Dr. S.K. Burman to produce Ayurvedic medicines. It discusses Dabur's vision, products, acquisitions, market share, financial performance and CSR initiatives like projects to improve access to water and sanitation for women and girls. Dabur has a presence across India and international markets and maintains high credit ratings due to its leadership in the consumer products industry.
Dabur : PPT on Market Situational Analysis and SWOT Saraswati Tiwari
Dabur is a leading Indian FMCG company with a portfolio of over 250 Ayurvedic products. It has a market share in over 60 countries. The presentation summarizes Dabur's market situational analysis, SWOT analysis, and key challenges. Some of Dabur's strengths include its strong brand image, product development, and R&D. However, it faces threats from increasing competition and the emergence of Patanjali as a major Ayurvedic player. The key challenges for Dabur are the threat to its leadership in Ayurveda from allopathy and homeopathy, increased competition, and overcoming low product demand.
Dabur is a 100+ year old Indian FMCG company with a turnover of Rs.1899.57 crore. It has power brands like Dabur Amla, Chyawanprash, Real, Vatika, and Hajmola. To increase growth, Dabur restructured in 2004 into three SBUs and focused on five power brands. It changed its branding strategy from umbrella to key brands and did product line extensions. Dabur has strengths in its heritage and market leader positions. It aims to increase market share through new products, markets, and promotions utilizing celebrities and events.
Dabur is an Indian consumer goods company founded in 1884 that offers around 250 ayurvedic and FMCG products. It is ranked 7th in India's FMCG sector with a revenue of over 7,680 crores and market capitalization of 48,800 crores. The company's CEO, Sunil Duggal, launched two new products - Ratnaprash and Hridyasava - at the 8th World Ayurveda Congress in an effort to compete with the growing market share of Patanjali Ayurveda. Dabur utilizes product customization, a dedicated R&D team, and tools like SAP to manage its product portfolio through various stages of the common product
Ritika Gogna presented to Shelly Khosla on Hindustan Unilever Limited (HUL). HUL is India's largest FMCG company with over 35 brands and a distribution network of 6.3 million outlets. It has strengths in R&D, branding, market strategy, and rural marketing initiatives. Opportunities exist in tapping rural/urban markets, acquisitions, and expanding product categories. However, HUL faces weaknesses such as competition and losing market share to other brands.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
Dabur was founded in 1884 in Kolkata by Dr. S.K. Burman as a pharmacy producing Ayurvedic medicines. Over time, Dabur expanded its operations and product portfolio, becoming a full-fledged company called Dabur India Pvt. Ltd. in 1936. Dabur has since grown to become one of the largest FMCG companies in India with a diverse portfolio of health care, personal care, and food products marketed across India and internationally. Key events in Dabur's growth include establishing manufacturing plants, research facilities, entering new business categories and markets, and undergoing an organizational restructuring that introduced professional management.
The FMCG sector in India grew rapidly in the 1980s and 1990s but then lost momentum due to a lack of innovation by companies and the introduction of new product types. However, consumer willingness to upgrade to better products helped revive the FMCG sector in the 2010s. The FMCG sector is the 4th largest in India and includes household care, personal care, and food and beverage products. Hindustan Unilever Ltd., Procter & Gamble, and ITC are the top three FMCG companies in India. The sector has significant growth opportunities due to India's large population and vast rural markets.
dabur red toothpaste marketing strategies Sachin Jain
This document summarizes the past performance, objectives, and marketing strategy for a new herbal toothpaste product called SensiCure aimed at the sensitive teeth market in India. It discusses expanding the product portfolio and geographical reach in recent years. The objectives are to gain 3% market share in the sensitive toothpaste category worth 150 crore rupees within 3 years. The marketing strategy involves penetrating tier 2 and 3 cities through distributors and retailers while providing them higher margins. Pricing is set at Rs. 70 through a penetration strategy. Most promotion spending will be on sales promotions to stimulate customer purchases.
Dabur ppt on Organisation, marketing mix, strategyParas Vohra
This document provides an overview of Dabur, an Indian FMCG company. It discusses Dabur's vision, mission, organizational structure, supply chain, appraisal process, marketing mix, and corporate strategy. Some key points:
- Dabur is India's 4th largest FMCG company with a presence in healthcare, personal care, and food products across over 50 countries.
- Its organizational structure consists of 3 strategic business units and aims for a flatter, more efficient structure.
- Dabur's corporate strategy focuses on vertical integration, diversification, and horizontal integration through acquisitions and expansion into new markets and categories over its 100+ year history.
Patanjali Ayurved is the fastest growing FMCG company in India. It was founded in 1997 as a small pharmacy in Haridwar by Yog-Guru Ramdev. Patanjali manufactures over 300 medicines and 400 consumer products across categories like personal care, food, and home care. It has a nationwide supply chain including 5000 franchised stores. Patanjali differentiates its products based on Ayurveda and natural ingredients and prices them 15-30% lower than competitors through low advertising spending. Baba Ramdev promotes Patanjali through his large yoga following.
- ITC Ltd. operates several strategic business units including FMCG, cigarettes, hotels, agri business, paperboards and packaging, and infotech.
- Cigarettes have been ITC's core business since 1910 and account for 70% market share, though they make up only 15% of tobacco consumed in India.
- Other FMCG products include food, apparel, personal care, stationery, safety matches, and agarbattis.
- ITC operates luxury hotels under various brands and has over 90 hotels across India and internationally.
- The agri business division works with farmers through initiatives like e-Choupal and provides agricultural inputs and services.
- Packaging and paper
Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Founded in 1884, Dabur has a history of over 100 years and markets its products in over 50 countries worldwide. Dabur has two major business units - Consumer Care Division and Consumer Health Division. The company traces its origins back to 1884 when Dr. S.K. Burman started a health care products facility in Calcutta and over time expanded its Ayurvedic medicine offerings and established research laboratories to develop scientific processes.
The document discusses Hindustan Lever Limited's (HLL) detergent brand Surf Excel. It provides a summary of a market research project conducted on Surf Excel in Orissa, India. The summary includes the objectives of studying Surf Excel's business, marketing practices, competitors and customers in Orissa. Key findings were that Surf Excel has high brand recall and a 66% market share in Orissa. Television was the most used information source but ad recall was low. Over 50% of customers preferred larger pack sizes than 200g. In conclusion, Surf Excel was found to have excellent customer reviews for its cleansing ability and availability.
Dabur India is the 4th largest FMCG company in India with over 130 years of history. It has strategic business units in healthcare, personal care, and food products with a turnover of INR 7,800 crore in 2014-15. Dabur markets its ayurvedic and herbal products in over 100 countries and is the leader in herbal digestives with 90% market share. Its product portfolio includes hair care, oral care, skin care, foods, ayurvedic health products, and pharmaceuticals. Dabur continues to innovate, expand into new categories and markets, and faces competition from other FMCG and medical companies.
This document provides an overview of Dabur India Limited, a leading FMCG company in India. It discusses Dabur's health care products portfolio, research and development activities, supply chain management, market segmentation, positioning and targeting, marketing strategy, strengths, weaknesses, opportunities, threats, and recommendations. It also mentions Dabur's partnerships with BITS Pilani for academic collaborations and plans to invest Rs. 120 crore in its beauty and lifestyle retail initiative called H&B Stores over three years.
The document discusses segmentation, targeting, and positioning strategies for Hindustan Unilever's soap and detergent brands. It outlines how HUL segments the soap and detergent market based on factors like hygiene, beauty, price, and quality. It then discusses which segments HUL targets for its different brands. The document also provides examples of how HUL positions its brands through concepts, branding, and packaging that appeal to targeted segments.
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
This document provides an overview of the fast moving consumer goods (FMCG) industry in India. Some key points:
- FMCG was a rapidly growing sector from the 1980s-1990s but started losing momentum in the 1990s due to lack of innovation. Growth resumed in 2006 as consumers upgraded to better products.
- FMCG products have quick turnover, low cost, and don't require much consumer thinking. Major companies include Nestle, Unilever, and Procter & Gamble.
- India is an attractive FMCG market due to its large population and domestic market, low consumption levels, changing lifestyles, and cost advantages for production.
- FMCG companies segment markets based
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company founded by Baba Ramdev. It discusses Patanjali's vision, products, marketing strategies, and competitors. Key points include:
1) Patanjali aims to reintroduce Indian Ayurveda and produce good quality products at cheaper rates than competitors.
2) It manufactures over 300 medicines and 400 FMCG products across categories like personal care, food, and home care.
3) Patanjali's low-cost strategy allows it to price products 15-30% lower than competitors, aided by limited advertising expenses.
4) Baba Ramdev promotes Patanj
Sun Pharmaceutical Industries Ltd is an Indian multinational pharmaceutical company founded in 1983. It has grown to become the largest pharmaceutical company in India through acquisitions in the US and abroad. Some key points about Sun Pharma are that it went public in 1994, began exports in 1989, and ranked 5th largest pharmaceutical company in India by 2000. It has received several business leadership awards. The company has pursued growth through acquisitions and joint ventures globally. Its share price has risen in recent years and it remains one of the top contributors to key stock indices in India.
Visit: https://www.denajee.com/respiyr-herbal-shampoo.html, Being one of the highly-remarked Herbal Shampoo Manufacturers - Denajee Health Care Products is committed to make use of only the herbal ingredients and stay at bay from the chemicals. If you are in need of best-quality products, you must come in contact with us. Call us to know more.
Dabur is India's largest Ayurvedic medicine manufacturer founded in 1884 in Kolkata by Dr. SK Burman. It has emerged as a true Indian transnational company with a portfolio of over 250 herbal/Ayurvedic products sold in over 60 countries. Dabur is now India's fifth largest FMCG company operating in key categories like health care, oral care, hair care, skin care, home care, and foods. It has a wide distribution network of over 3.4 million retail outlets and flagship brands like Dabur Honey, Dabur Vatika, Dabur Hajmola, and Dabur Real with distinct identities in their categories.
Dabur is a 100+ year old Indian FMCG company with a turnover of Rs.1899.57 crore. It has power brands like Dabur Amla, Chyawanprash, Real, Vatika, and Hajmola. To increase growth, Dabur restructured in 2004 into three SBUs and focused on five power brands. It changed its branding strategy from umbrella to key brands and did product line extensions. Dabur has strengths in its heritage and market leader positions. It aims to increase market share through new products, markets, and promotions utilizing celebrities and events.
Dabur is an Indian consumer goods company founded in 1884 that offers around 250 ayurvedic and FMCG products. It is ranked 7th in India's FMCG sector with a revenue of over 7,680 crores and market capitalization of 48,800 crores. The company's CEO, Sunil Duggal, launched two new products - Ratnaprash and Hridyasava - at the 8th World Ayurveda Congress in an effort to compete with the growing market share of Patanjali Ayurveda. Dabur utilizes product customization, a dedicated R&D team, and tools like SAP to manage its product portfolio through various stages of the common product
Ritika Gogna presented to Shelly Khosla on Hindustan Unilever Limited (HUL). HUL is India's largest FMCG company with over 35 brands and a distribution network of 6.3 million outlets. It has strengths in R&D, branding, market strategy, and rural marketing initiatives. Opportunities exist in tapping rural/urban markets, acquisitions, and expanding product categories. However, HUL faces weaknesses such as competition and losing market share to other brands.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
Dabur was founded in 1884 in Kolkata by Dr. S.K. Burman as a pharmacy producing Ayurvedic medicines. Over time, Dabur expanded its operations and product portfolio, becoming a full-fledged company called Dabur India Pvt. Ltd. in 1936. Dabur has since grown to become one of the largest FMCG companies in India with a diverse portfolio of health care, personal care, and food products marketed across India and internationally. Key events in Dabur's growth include establishing manufacturing plants, research facilities, entering new business categories and markets, and undergoing an organizational restructuring that introduced professional management.
The FMCG sector in India grew rapidly in the 1980s and 1990s but then lost momentum due to a lack of innovation by companies and the introduction of new product types. However, consumer willingness to upgrade to better products helped revive the FMCG sector in the 2010s. The FMCG sector is the 4th largest in India and includes household care, personal care, and food and beverage products. Hindustan Unilever Ltd., Procter & Gamble, and ITC are the top three FMCG companies in India. The sector has significant growth opportunities due to India's large population and vast rural markets.
dabur red toothpaste marketing strategies Sachin Jain
This document summarizes the past performance, objectives, and marketing strategy for a new herbal toothpaste product called SensiCure aimed at the sensitive teeth market in India. It discusses expanding the product portfolio and geographical reach in recent years. The objectives are to gain 3% market share in the sensitive toothpaste category worth 150 crore rupees within 3 years. The marketing strategy involves penetrating tier 2 and 3 cities through distributors and retailers while providing them higher margins. Pricing is set at Rs. 70 through a penetration strategy. Most promotion spending will be on sales promotions to stimulate customer purchases.
Dabur ppt on Organisation, marketing mix, strategyParas Vohra
This document provides an overview of Dabur, an Indian FMCG company. It discusses Dabur's vision, mission, organizational structure, supply chain, appraisal process, marketing mix, and corporate strategy. Some key points:
- Dabur is India's 4th largest FMCG company with a presence in healthcare, personal care, and food products across over 50 countries.
- Its organizational structure consists of 3 strategic business units and aims for a flatter, more efficient structure.
- Dabur's corporate strategy focuses on vertical integration, diversification, and horizontal integration through acquisitions and expansion into new markets and categories over its 100+ year history.
Patanjali Ayurved is the fastest growing FMCG company in India. It was founded in 1997 as a small pharmacy in Haridwar by Yog-Guru Ramdev. Patanjali manufactures over 300 medicines and 400 consumer products across categories like personal care, food, and home care. It has a nationwide supply chain including 5000 franchised stores. Patanjali differentiates its products based on Ayurveda and natural ingredients and prices them 15-30% lower than competitors through low advertising spending. Baba Ramdev promotes Patanjali through his large yoga following.
- ITC Ltd. operates several strategic business units including FMCG, cigarettes, hotels, agri business, paperboards and packaging, and infotech.
- Cigarettes have been ITC's core business since 1910 and account for 70% market share, though they make up only 15% of tobacco consumed in India.
- Other FMCG products include food, apparel, personal care, stationery, safety matches, and agarbattis.
- ITC operates luxury hotels under various brands and has over 90 hotels across India and internationally.
- The agri business division works with farmers through initiatives like e-Choupal and provides agricultural inputs and services.
- Packaging and paper
Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Founded in 1884, Dabur has a history of over 100 years and markets its products in over 50 countries worldwide. Dabur has two major business units - Consumer Care Division and Consumer Health Division. The company traces its origins back to 1884 when Dr. S.K. Burman started a health care products facility in Calcutta and over time expanded its Ayurvedic medicine offerings and established research laboratories to develop scientific processes.
The document discusses Hindustan Lever Limited's (HLL) detergent brand Surf Excel. It provides a summary of a market research project conducted on Surf Excel in Orissa, India. The summary includes the objectives of studying Surf Excel's business, marketing practices, competitors and customers in Orissa. Key findings were that Surf Excel has high brand recall and a 66% market share in Orissa. Television was the most used information source but ad recall was low. Over 50% of customers preferred larger pack sizes than 200g. In conclusion, Surf Excel was found to have excellent customer reviews for its cleansing ability and availability.
Dabur India is the 4th largest FMCG company in India with over 130 years of history. It has strategic business units in healthcare, personal care, and food products with a turnover of INR 7,800 crore in 2014-15. Dabur markets its ayurvedic and herbal products in over 100 countries and is the leader in herbal digestives with 90% market share. Its product portfolio includes hair care, oral care, skin care, foods, ayurvedic health products, and pharmaceuticals. Dabur continues to innovate, expand into new categories and markets, and faces competition from other FMCG and medical companies.
This document provides an overview of Dabur India Limited, a leading FMCG company in India. It discusses Dabur's health care products portfolio, research and development activities, supply chain management, market segmentation, positioning and targeting, marketing strategy, strengths, weaknesses, opportunities, threats, and recommendations. It also mentions Dabur's partnerships with BITS Pilani for academic collaborations and plans to invest Rs. 120 crore in its beauty and lifestyle retail initiative called H&B Stores over three years.
The document discusses segmentation, targeting, and positioning strategies for Hindustan Unilever's soap and detergent brands. It outlines how HUL segments the soap and detergent market based on factors like hygiene, beauty, price, and quality. It then discusses which segments HUL targets for its different brands. The document also provides examples of how HUL positions its brands through concepts, branding, and packaging that appeal to targeted segments.
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
This document provides an overview of the fast moving consumer goods (FMCG) industry in India. Some key points:
- FMCG was a rapidly growing sector from the 1980s-1990s but started losing momentum in the 1990s due to lack of innovation. Growth resumed in 2006 as consumers upgraded to better products.
- FMCG products have quick turnover, low cost, and don't require much consumer thinking. Major companies include Nestle, Unilever, and Procter & Gamble.
- India is an attractive FMCG market due to its large population and domestic market, low consumption levels, changing lifestyles, and cost advantages for production.
- FMCG companies segment markets based
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company founded by Baba Ramdev. It discusses Patanjali's vision, products, marketing strategies, and competitors. Key points include:
1) Patanjali aims to reintroduce Indian Ayurveda and produce good quality products at cheaper rates than competitors.
2) It manufactures over 300 medicines and 400 FMCG products across categories like personal care, food, and home care.
3) Patanjali's low-cost strategy allows it to price products 15-30% lower than competitors, aided by limited advertising expenses.
4) Baba Ramdev promotes Patanj
Sun Pharmaceutical Industries Ltd is an Indian multinational pharmaceutical company founded in 1983. It has grown to become the largest pharmaceutical company in India through acquisitions in the US and abroad. Some key points about Sun Pharma are that it went public in 1994, began exports in 1989, and ranked 5th largest pharmaceutical company in India by 2000. It has received several business leadership awards. The company has pursued growth through acquisitions and joint ventures globally. Its share price has risen in recent years and it remains one of the top contributors to key stock indices in India.
Visit: https://www.denajee.com/respiyr-herbal-shampoo.html, Being one of the highly-remarked Herbal Shampoo Manufacturers - Denajee Health Care Products is committed to make use of only the herbal ingredients and stay at bay from the chemicals. If you are in need of best-quality products, you must come in contact with us. Call us to know more.
Dabur is India's largest Ayurvedic medicine manufacturer founded in 1884 in Kolkata by Dr. SK Burman. It has emerged as a true Indian transnational company with a portfolio of over 250 herbal/Ayurvedic products sold in over 60 countries. Dabur is now India's fifth largest FMCG company operating in key categories like health care, oral care, hair care, skin care, home care, and foods. It has a wide distribution network of over 3.4 million retail outlets and flagship brands like Dabur Honey, Dabur Vatika, Dabur Hajmola, and Dabur Real with distinct identities in their categories.
1. The document provides an overview of cosmetics, including their history, ingredients, and popular herbal and non-herbal brands. It discusses how cosmetics have been used for thousands of years for beautification and dates some early developments to ancient Egypt and India.
2. The document then covers the history of major cosmetics companies and provides details on 11 popular Indian herbal cosmetics brands, including their product ranges. It also discusses 5 major non-herbal international cosmetics brands - Lakme, L'Oreal, Revlon, Maybelline, and Ponds.
3. Finally, it states that cosmetics are comprised of organic compounds like modified
This presentation will let you know about herbs for skin care and personal care. All products are organic and do not harm your body. Moreover you can made handsome income by just Use and Share concept. DXN products are purely herbal, some of the products are eatable and used in facial and makeup. These products can be used in your routine life to maintain yourself. DXN products have good results to remove wrinkles and signs of pimples.
Price is also reasonable, even if you share products with some of your friends and family members you can earn handsome residual income. We assure you that your friends and family members will be thankful to you after using DXN products.
This document provides an overview of Dabur India Limited, a leading Indian consumer goods company. Some key points:
- Dabur was founded in 1884 and has grown to become India's largest Ayurvedic and natural health care company with a portfolio of over 250 herbal products.
- It has a presence across multiple consumer product categories like hair care, oral care, health care, skin care, home care, and foods.
- Major brands include Dabur, Vatika, Hajmola, Réal, and Fem. Dabur Chyawanprash and Vatika hair oil are among its most popular products.
- The company has annual
This document provides an overview of Dabur India Limited, a leading FMCG company in India. It discusses Dabur's business model focused on healthcare, home and personal care, and foods. Key products include Dabur Chyawanprash, Dabur Honey, and Dabur Amla Hair Oil. The document also reviews Dabur's financial performance, market presence, new product developments, corporate social responsibility initiatives, and awards/recognition. In conclusion, it describes Dabur's sound business strategy and constant growth over recent years.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with brands in foods, beverages, home care, personal care and health care. HUL distributes its products through a network of around 7,000 redistribution stockists covering over 1 million retail outlets. HUL's distribution network has evolved over time with initiatives like Project Shakti to partner with rural women's self-help groups and Project Streamline to extend distribution to villages with populations under 2,000. HUL analyzes its distribution using factors like consumer numbers, geography, purchase frequency to optimize the network.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It is a subsidiary of British-Dutch company Unilever, which controls 52% of HUL. HUL manufactures and distributes foods, beverages, cleaning agents and personal care products. It has over 16,500 employees and distributes products to over 2 million retail outlets across India. Two out of three Indians use HUL products according to market research. HUL owns many major Indian brands in food, homecare, and personal care categories.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with over 35 brands spanning 20 categories. HUL has over 16,000 employees and annual turnover of around Rs. 21,736 crores. It is a subsidiary of Unilever, one of the world's largest FMCG suppliers with presence in over 100 countries. HUL's portfolio includes brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr,
A "cosmetic product" is any substance or mixture intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition.
The Purpose of cosmetics is intended to :
clean
perfume
change appearance
correct body odour
protect
keep in good condition
Dabur India Limited is India's largest Ayurvedic medicine manufacturer. Dabur was founded by Dr. SK Burman, a physician in West Bengal. He founded Dabur in 1884 to produce and dispense Ayurvedic medicines.
Company with interests in health care, personal care and foods. Dabur has a history of more than 100 years . The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) - Consumer Care Division (CCD) & Consumer Health Division (CHD).
The document provides information about DXN, a Malaysian company that produces and markets health products containing ganoderma. It establishes that DXN has been in business since 1993, has operations in over 80 countries, and cultivates ganoderma on its own farms. It also outlines DXN's marketing system, which utilizes multi-level marketing to compensate distributors through bonuses based on product sales and the development of new distributors.
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Hindustan Unilever (HUL) is India's largest marketer of soaps, detergents, and home care products. It also leads in personal products categories like shampoos, skin care, hair care, deodorants, and colour cosmetics. HUL is the market leader in tea, processed coffee, branded wheat flour, tomato products, and ice cream. The document then provides details on HUL's product portfolio including popular soap, detergent and personal care brands available in rural Indian markets such as Lifebuoy, Lux, Liril, Hamam, Breeze, Dove, Rexona, Wheel, Surf Excel, Rin, Clinic Plus and P
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The document discusses the top 10 best Ayurvedic companies in India. These companies have focused on product innovations and offer a wide range of herbal and Ayurvedic products. Some of the top companies mentioned are Dabur India Ltd, which is India's leading FMCG company and the world's largest Ayurvedic company. Other companies include Himalaya Wellness, Patanjali Ayurveda, Vicco Laboratories, and Baidyanath. These companies produce high quality herbal products using ancient Ayurvedic knowledge combined with modern research methods.
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This document discusses the role of herbal ingredients in cosmetics, specifically in hair care, skin care, and oral care products. It outlines several medicinal herbs commonly used in each category, such as henna, fenugreek, and cedarwood oil for hair care; coconut oil, sunflower oil, golden root, and turmeric for skin care; and clove oil, honey, tea tree oil, and garlic for oral care. The document also provides examples of marketed herbal products in each category and describes the various types of herbal products that can be formulated, such as hair oils, lotions, and shampoos for hair care or cleansing agents, toners, and moisturizers
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3. Industry Introduction
FMCG , it is an acronym for Fast Moving Consumer
goods industry primarily deals with the production,
distribution and marketing of consumer packaged
goods. The Fast Moving Consumer Goods (FMCG) are
those consumables which are normally consumed by
the consumers at a regular interval.
4. FMCG industry economy
FMCG industry provides a wide range of
consumables and accordingly the amount of money
circulated against FMCG products is also very high.
The competition among FMCG manufacturers is also
growing and as a result of this, investment in FMCG
industry is also increasing, specifically in India,
where FMCG industry is regarded as the fourth
largest sector with total market size of US$13.1
billion. FMCG Sector in India is estimated to grow
60% by 2010. FMCG industry is regarded as the
largest sector in New Zealand.
5. Common FMCG products
Some common FMCG product categories include
food and dairy products, glassware, paper
products, pharmaceuticals, consumer electronics,
packaged food products, plastic goods, printing
and stationary, household products, photography,
drinks etc. and some of the examples of FMCG
products are coffee, tea, dry cells, greeting cards,
gifts, detergents, tobacco and cigarettes, watches,
soaps etc.
6.
Market potentiality of FMCG
industrythe merits of FMCG industry, which made
Some of
this industry as a potential one are low operational
cost, strong distribution networks, presence of
renowned FMCG companies. Population growth is
another factor which is responsible behind the
success of this industry
7. Leading FMCG companies
Some of the well known FMCG companies are
Dabur, Nestlé, Unilever, Procter & Gamble, Coca-
Cola, Pepsi etc.
8. Job opportunities inwide range of job
FMCG industry creates a
FMCG industry
opportunities. This industry is a stable, diverse,
challenging and high profile industry providing a
wide range of job categories like sales, supply
chain, finance, marketing, operations, purchasing,
human resources, product development, general
management.
9. COMPANY INTRODUCTION
Dabur India Limited made its beginning with a small
pharmacy in Kolkata in 1884 .Dr S.K.Burman
Dabur India Ltd is fourth largest company in India with
interest in Health care, personal care and food
products.
For Dabur company nature is lifeline of their business.
Hence to produce their products it always .User
ayurvedic and natural methods.
Dabur work in active collaboration with nature to
provide the best of herbal health and personal care
products its consumers. Having a history of 125 years.
10. Mission statement of Dabur
“being a leader in the natural foods
beverages industry and aims in offering quality
products and distributors higher returns to stake
holders”
Vision statement of Dabur
“Dedicated to the health and well
being of every household”
11. OBJECTIVE OF DABUR
Ownership
They accept personal responsibility and accountability
to meet business needs.
Passion for winning
They are leaders in the area of responsibility with
deep commitment to derive result. They are
determined be the most at doing what matters most.
People development
People are most important asset. They add value
through result driven training and encourage reward
excellence
Consumer focus
Having a superior understanding consumer needs and
develop products to full fill better.
12. Team work
They work together on the principle of mutual trust and
transparency in boundaryless in advocating proposals
including recognizing risk.
Innovation
Continuous innovation in product and process is the basis
of their success.
Integrity
They are committed achievement and business success with
consumers with business partners and with each others.
13. Products of Dabur
Health care
Health supplements Chwanprash, Honey
Oral care Dabur lal manjan ,Red tooth paste
Digestive Hajmola
Personal care
Hair care Dabur Amla Hair oil, vatika coconut oil
vatika black shine shampoo Vatika dandruff
controller
Skin care Dabur gulabi rose water, dabur moistures, dabur
uveda Cream dabur uveda moistures
14. Food products
Real active juice , burrsl
homemade,lemoneezand capsico
Home care
Dazzil ,Odnos ,Odonil nature ,Odopic Sanifre
15. 1.Health Care
I Health Suppliment
BRAND CORE NEED AUXILLARY NEED
a) Dabur Strengthens body’s 1. Protection from
Chawan prash Immunity system infections like cold cough
2. Totally chemical free ,
natural and safe.
b) Dabur Honey Health and fittness Replacement for the sugar or
substitute for sugar
17. 2) ORAL CARE
BRAND CORE NEED AUXILLARY NEED
a) Dabur Red Tooth past Strong teeth 1. Prevents tooth ache
2. Kills harmful germs
3. Prevents bad breath.
18. 3) Digestive
BRAND CORE NEED AUXILLARY NEED
a) Dabur Hajmula Stimulation of digestive 1. Increase appetite
power 2. Controls
dyspepsia
19. 2.Personal
1.Hair care
BRAND CORE NEED AUXILLARY NEED
a) Dabur Enrichments and 1. Provides healthy shiny hair .
Amla strangeness 2. Beautiful hair .
Hair oil to hair
b) Dabur Provides natural 1. Makes hair strong .
Vatika Nourishment 2. Better Dandruff control.
Enriched
coconut oil
c) Dabur Maintances the 1. Incredible shine
Vatika black color of hair 2. No harm full chemicals
black shine
shampoo
d) Dabur Remove Dandruff 1. Prevents resume of dandruff.
Vatika Dandruff 2. Removes dandruff without causing any
Control dandruff hair.
3. Provides beautiful hair.
20.
21.
22. 2. Skin Care
BRAND CORE NEED AUXILLARY NEED
Dabur leveda *Provides complete fairness 1. Makes the skin lights
complete fairness cream to skin and nourish it
2. Slows down melanin
synthesis.
3. Provides glow to skin
23. 3.Food
BRAND CORE NEED AUXILLARY NEED
Real Nature Fresh (mixed Provides Nutrition to kids Provides energy which is equal
Fruit Juice) and other people to one time meal.
Real active Juice Provides energy and 1. No added suger,color and
improve our health and presser votives .
lifestyle 2. Can be used by diabetic
patients occasionally .
24. 4.Home Care
BRAND CORE NEED AUXILLARY NEED
a. Dazzl Superior Cleaning 1. Disinfectant floor cleaner.
2. Removes dirt and gives
sparks to floor
b. Odonil Keeps the home fresh and 1. Transform the.
Air freshner provides good small. mood of family
members
25. PUNCH LINES & BRAND AMBASSADORS
I. Health Care
2) Health Suppliment
Dabur Chawanprash
Punch line: ”TWO SPOONS A DAY HELP
KEEP ILLNESS AWAY”
Brand Ambassodr: “maHEnDar SInG DHonI”
42. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
HAIR CARE
Vatika Enriched
Coconut Oil
Vatika Black Shine Sunsilk, Pantene, Clinic
Shampoo Plus.
Vatika Dandruff Head and Shoulders.
Control.
43. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
SKIN CARE
Dabur Uveda Fair and Lovely Fairness
Fairness Cream Cream.
44. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
FOOD CARE
Real Nature Fresh Kissan Fruit Juice
Real Active Juice Tajmahal tea, Broke Bond
tea, BRU-Coffee.
45. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
HOME CARE
Dazzl. Domex, Cif, Mr-Clean
Odonil air fresher. Febreze.
46. COMPETITORS OBJECTIVES
HUL(Hindustan Unilever Limited)
Ensure safety of its products and operations for the
environment by using standards of environmental safety,
which are scientifically sustainable and commonly
acceptable.
· Develop, introduce company to meet the company
standards as well as statutory requirements for
environment. Verify compliance with these standards
through regular auditing.
· Assess environmental impact of all its activities and
set annual improvement objectives and targets and
review these to ensure that these are being met at the
individual unit and corporate levels.
47. COMPETITORS OBJECTIVES
· Involve all employees in the implementation of this Policy and
provide appropriate training. Provide for dissemination of
information to employees on environmental objectives and
performance through suitable communication networks.
· Encourage suppliers and co-packers to develop and employ
environmentally superior processes and ingredients and co-
operate with other members of the supply chain to improve
overall environmental performance.
· Work in partnership with external bodies and Government
agencies to promote environmental care, increase
understanding of environmental issues and disseminate good
practice.
48. COMPETITORS OBJECTIVES
p&G([proCTlE anD GamblE)objECTIvES
Integrety
They always try to do the right things. they are honest and straight forward
with each other.
They operate within the spirit of law and uphold the values and principles of
P&G every action and decision
Leadership
They all are leaders in area of responsibility.
They have a clear vision.
They focus their resources to achieve leadership objectives and strategies
Ownership
They all act like owners treating the companies assets as their
own & behaving with the companies long-term success in mind.
49. COMPETITORS OBJECTIVES
Passion for Winning
They are determined to be the best at doing what matters most.
They have a compelling desire to improve and to win in the
marketplace.
Trust
They respect P&G colleagues, customers and consumers.
They have confidence in each other's capabilities and intentions.
They believe that people work best when there is a foundation of
trust.
Innovation
They place great value on new consumer innovations.
50. Competitor strengths and weakness
Hul(HInDuSTan unIlEvEr lImITED)
Strengths
HUL’s distribution n/w is covering over 3400
distributors & 16 million outlets. This helps them to
maintain heavy volumes.
HUL has been continuously able to grow at a rate
more than growth rate for FMCG sector.
51. CONTD…..
Weakness
HUL’s market dominance, originating from its
extensive rich and strong brand presence , allowed
it to raise the prices even as raw materials were
getting cheaper.
They are trying to cut down their cost in order to
protect their volumes.
52. CONTD…..
P&G([proCTlE anD GamblE)
Strengths
Leading Market Position
Diversified and innovative product Portfolio
Strong Finances in past years
SWOT analysis-Weaknesses
Quality control Problem
Decreased Revenues in their Northeast Asian Market
53. Decide whom to attack & whom to avoid
(S-Strong-Weak-Closed-Distant-Good-Bad)
Competitor S W C D G B Attack Avoid
HUL - - - - √ -
√ -
Justisification:
As reference to brand competitors for most of th
dabur brand they are providing substitutes with
equal features, so, that wise HUF are strong,
close & good competitors for Dabur.
54. Competitor S W C D G B Attack Avoid
P&G √ - - - - - √
-
Justification:
As considering P & G brands in Indian market there are only
few brands are there which competes with dabur brands
so, we assume that P & G weak, distant & good competitors.
55. Four P’s of Dabur
PRODUCT PRICE PLACE OR PROMOTION
DISTRIBUTIO
N CHANNEL
1.Dabur minimum Manufacturer TV commercials
0.50 paisa Newspapers
price POP Display
a) Candy Wholesaler Wall Painting
Video Vans
Sales Proportions
Retailer
Consumer
56. Four P’s of Dabur
b)Chawanprash Rs.695 (with Manufacturer TV commercials
shipping) Newspapers
POP Display
Wholesaler
Wall Painting
Video Vans
Agents Sales Proportions
Retailers
58. Pricing Strategy :
Dabur implented value based, cost based,compitator based
pricing stragies.
Value based:
pricing is done based on companies' image in the market.
Ex:chwanprash
Cost based:
pricing is done based on cost of production.
Ex: hajmola.
Competitor based:
pricing is done based on competitors.
Ex: vatika dandruff control shampoo.
59. F ACTORS INFLUENCING BUYING BEHAVIOUR
FACTORS HIGH/ME JUSTIFICATION
DIUM/LO
W
IMPACT
Cultural factors High As dabur company is based on “ayurvedic
impact and natural” methods. Ayurvedic is
basically from and Indians believe that
method.
Social factors High Dabur is having a history of 125 years.
impact It’s a well known and old company in the
society, and as company’s vision is to
provide the well being of society.
60. Personal factors High Dabur products are categorized into
impact oral care, hair care, skin care, health
care, food, home care, which mainly
concentrate on children, old age
people, women’s teenagers etc.
company is promoting it’s products
through famous celebrities like amitab
bachhan, dhoni,rani mukharjee etc.
Pschycological Medium Dabur is old, and well known
factors impact company, mainly it is ayurvedic based.
Dabur is international company
customer has trust on dabur company.
61. BUYING DECISION PROCESS
This is important for anyone making
marketing decisions. It forces the marketer to
consider the whole buying process.
63. Need recognition:
First basic need of purchasing is to be identified.
Ex: to purchase a vatika dandruff control shampoo
basic need is dandruff controlling.
Information search:
Through information sources like, retailers,
suppliers, family, friends, dealers, advertise etc.
65. Conclusion
Nature is the lifeline of Dabur company. Dabur
works in active collaboration with nature to provide
the best of ayurvedic ,herbal health and personal
care products to its consumers. They define their
business in ways that provide societal,
environmental, and economic benefits to the
communities and Geographic’s where they operate.