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Robert Hazelrigg Graphic Design Experience from 2010
The document outlines the expertise of Robert Hazelrigg in graphic design, art direction, and marketing across various media platforms. It highlights successful case studies showcasing the effectiveness of internet marketing strategies for brands like Syms and Jersey Steamer, emphasizing increased traffic and brand awareness through social media. The document promotes the advantages of modern marketing techniques over traditional methods.
Robert Hazelrigg Graphic Design Experience from 2010
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- 2. Solid Background • GraphicDesign • Art Direction • Creative Concepts • Print & Electronic Media • Advertising & Marketing
- 3. Solid Background • RetailSales Marketing • Health & Beauty Advertising • Corporate Communications • Service Marketing • Pharmaceutical CME
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- 5. Retail • SYMS /Filene’s Basement • The Luggage Factory • Up Tite Fastners • Ideal Tile Clients Service Industry • Sequence Hair • Jersey Steamer • America’s Choice Healthcare • A-Lawns B2B • CWS Software • Digital Coach • NAI Global • MediTech Media Pharmaceutical • Novartis • Eisai • Epicept • HOPA
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- 7. Major Strengths Print Ads BrochuresDirect Mail Logos Social Media Business Cards Bill Boards Emails Websites Packaging Presentations Trade Show Displays Vehicle Wraps Signag e Posters Branding Annual Reports Creative Concepts
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- 15. Internet Marketing • BannerAds • Blogger & Wordpress • YouTube, Flickr, Photobucket • Twitter, Friendfeed, FourSquare • Facebook
- 16. Internet Marketing Facebook 500 MillionUsers 50% Daily Active Users 700 Billion Minutes Per Month New Destination News & Entertainment
- 17. Internet Marketing Client CaseStudy #1 SYMS: • More then 50% of internet traffic • FB traffic buys more. • Increased all of SYMS traffic • Increasing SYMS brand awareness • Great ROI
- 18. Internet Marketing Client CaseStudy #2 Jersey Steamer: • Doubled his FB “friends” • Tripled his FB “fans” • Building strategic alliances • Less cost then News Paper Ad • More flexible • More potential impressions
- 19. Marketing on Facebook • Lessthe traditional • More Flexible • Greater Reach • Better RIO
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Editor's Notes
- #2 I’m Robert Hazelrigg the Graphic Designer of the group. I provide innovative marketing solutions for small businesses, major retailers, and global corporations. No matter what your business needs, I provide world-class, cutting-edge, targeted marketing services.
- #3 I create high impact graphic communications. I provide Art Direction and develop creative concepts for Print and Electronic Media for use in Advertising and Marketing
- #4 With nearly 25 years of professional experience in Ad agency and corporate environments, I have worked for some of the world's largest companies and most respected brands.
- #6 My extensive client list illustrates my ability to deliver proven results creatively and generate great ROI for companies of all sizes.
- #7 So what I do for my clients.?...
- #8 EVERYTHING and anything related to marketing!
- #9 Logos are a staple of what I do when elevating a brand. A logo is the most important element a business has when building brand awareness. Companies without logos lack integrity and are generally perceived as unprofessional.
- #10 I’ve been creating print media for two and a half decades. Everything from Media kits, Catalogs, Sale pieces, to (hold up) trifold brochures.
- #11 Direct Mail is a very large part of what I provide for my clients because it such an effective way to generate sales.
- #12 Of course I design Websites...
- #13 ...and Email Marketing campaigns.
- #14 But my favorite genre to create for is Outdoor. Billboards and posters are an interesting challenge. It’s very similar to designing a logo where the entire message needs to be conveyed instantly.
- #15 ...I also done a fare amount of vehicle designs
- #16 In the past Internet marketing was nothing more then Banner Ads, blogging and YouTube videos. But in recent months there as been huge explosion of companies using social networking as a marketing tool. Companies are using these tools to build brand awareness, assist in customer service, and generate sales.
- #17 The most popular of these tools is Facebook. (tap) (tap) Facebook has over half a billion users that check into their account everyday. (tap) 50% of those users spend over 700 billion minutes per month in Facebook. (tap) They connect with friends, family, and businesses just like yours. If you are looking for a place to market your business... You should go where the people are. ...and you have to like those numbers. (tap) Facebook is a new destination where people get their News and Entertainment. (tap) With the right strategy facebook can be the marketing tool that elevates your business to new heights. Now I like to give you a couple of case studies.
- #18 SYMS started using Twitter and Facebook about 2 years ago. They currently have about 5,000 “fans”. Those 5,000 “fans” are now generating more then half of all of SYMS's internet traffic. Those fans are also spending more money in their stores then their traditional internet shoppers. SYMS is extremely happy with the ROI on facebook. Right now it costs them one tenth the cost to maintain compared to their traditional website. Their Marketing VP told me “It’s amazing what social media is doing for us” and “it’s as if businesses don’t need a web site any more.”
- #19 About 2 weeks ago Jim DeMont came to me because his Facebook site was going no where. (TAP) So I’m taking what I’ve learned from SYMS and I am applying the proven successful techniques to his business - Jersey Steamer. Since I've been working with Jim on his Facebook site we’ve seen his “friends” more then quadruple, his “fans” triple and his traffic skyrocket. We are also working on building strategic alliances with other businesses on facebook.
- #20 The basic set up cost for Facebook starts at less then a single standard newspaper ad (TAP) and Marketing on facebook is much more flexible. (TAP) Meaning; it can be a video, a photo, or just a friendly message. Moreover, we can change it daily if we find a message needs tweaking. Plus Marketing on Facebook has the potential for far greater reach then most traditional marketing with much better ROI.
- #21 I’m Robert Hazelrigg the Graphic Designer of the group. I provide innovative marketing solutions for companies of all sizes. No matter what your business needs, I provide world-class, cutting-edge, targeted marketing services. Please see me after the meeting if you would like to learn more about social media and internet marketing.
- #22 Now more then ever, your business needs an edge over the competition. Robert designs fresh, innovative marketing solutions that will elevate your brand to the next level of professionalism. Robert understands that you only have a few seconds to catch your prospective customer's attention, and it's imperative to highlight your company's unique value and/or product/service quickly and effectively. Differentiate the value your business has to offer with Robert's custom designs and innovative marketing solutions. Robert focuses on the best way to target your audience, strengthen your brand and increase your ROI.