- The document discusses the FMCG sector in India, which includes consumer packaged goods that people regularly purchase. - The FMCG market in India is the fourth largest sector and is expected to grow at 20.6% annually to reach $103.7 billion by 2020 from $49 billion in 2016. - India is an attractive market for FMCG companies due to factors like growing demand, higher investment, and supportive government policies.

1. TOGETHERNESS
TASTE OF

2. PRESENTED BY-
AKASH J SHARMA
DM17D02

3. Introduction
What are FMCG ?
FMCG goods are popularly known as consumer packaged goods. Items in
this category include all consumables people buy at regular intervals.

4. Current trend
• FMCG sector is the fourth largest
sector in the Indian Economy.
• FMCG market in India is expected
to grow at a CAGR of 20.6 per cent
and is expected to reach US$ 103.7
billion by 2020 from US$ 49 billion
in 2016
33.3
35.7
38.8
43.1
49
57.4
68.4
83.3
TRENDS IN FMCG US $BILLION)

5. Advantages in India
GROWING DEMAND ATTRACTIVE OPPORTUNITIES
HIGHER INVESTMENT POLICY SUPPORT

6. RED LABEL is a 107 year old
brand and has tremendous
equity and heritage in the
Indian market
It is the second largest
tea brand in the country
The oldest and largest
brand in the Brooke
bond portfolio
It has both leaf
and dust variants

7. Product Levels

8. Tata
20%
Brooke Bond
19%
Lipton
6%
Wagh Bakri
7%
Others
48%
Tata
Brooke Bond
Lipton
Wagh Bakri
Others
Market Share

9. Price line of Red Label
Red label tea Red label dust Red label natural care tea
100 g Rs.30 100 g Rs.50
250 g Rs.105 250 g Rs.75 250 g Rs.120
490 g Rs.233
500g Rs.170 500 g Rs.145 500 g Rs.250
1 kg Rs.410 1 kg Rs.480

10. RETAILERS AREA
SALESMAN VISIT IN
MONTH
BRANDWISE
PACK/SIZES/VARIANTS
SALES MARGIN IN
ONE MONTH
MARGIN VISIBILITY
Imam Bhai Pirangut 4-5 times All 25kg 10% High
Asha Purak Pirangut 4 Times All 15kg 8% Medium
Rohit Kumbar Pirangut 4Times All 20kg 8.50% High
Hariom
Trading
Pirangut 4 Times All( except 1 kg) 22kg 8.50% Medium
Bhandari
Super Market
Pirangut 4Times All 40kg 10% High
Sewa Shree Bhugaon 4 Times All 20kg 8% Medium
Laxmi
Narayan
Market
Bhugaon
4Times All 22kg 7% High
Bhavani
Supermarket
Bhugaon
4 Times All 40kg 8% Medium
Balaji Trading
Company
Bhugaon 4Times All 20kg 10% High
Shri New
Chintamadi Bhugaon 4 Times All 20kg 8% Medium

11. DISTRIBUTION CHANNEL

12. Red label Tea and
natural care is the
most sold product.
1
Red label tea bag is a
niche product but
major market share
holder in case of Tea
bags
2
Upto 4 level of
distribution channel
is there in rural
areas like Pirangut
3
Product is
displayed at eye
catching areas
4

15. THANKYOU