Here is a collective overview of my professional MarCom experience.

1. +
Jasmine Shields
Marketing Portfolio 2012
A look at where where creative juices flow

2. +
Jasmine At A Glance:
• Ashland University Alumni, 2009
(Marketing/Entrepreneurship)
• Business owner Jazzy
Consulting
• Community Engagement
• MSABC
• Pop Warner Cheer Coach
• LOVES Traveling
• Italy, Florida and Hawaii
• In love with a Dog named King Oscar
• Loves Marketing and working with
NEW media
• Find me on YouTube

3. +
S.W.O.T
Strengths Opportunities
 Creativity  Knowledge Growth
 Marketing Metrics
 Leadership
 Diversified Markets
 Team Player
 Marketing Platforms
 Passion
 Proactive
 Client Engagement & Service

4. +
Strategy
Need
Assessment
• Need Assessment
• Who we are, what we do
• Identify and get to know the
brand’s history, current standing
and goals for the future
Market
• Market Research
Strategy
• Market Strategy
• Identify target audience
• Market Penetration
• Identify most effective
paid, owned and earned media Execution &
• Execution and Metrics Metrics
• Touch Points
• Traditional/New Media
• SEO, Adwords, PPC
Ad,/Impression
• Results Results
• Success/Opportunities
• ROI

5. + • Goal and Objective of S.T.A.R.S.
Intern Program
• Plan, integrate, execute, evaluate
corporate and community events
• Create promotional ideas and
execution
• Develop relationship with a target
market to build partnership with TWC
brand
Tactics:
• Organizational multi-tasking
• Internal/external communication
S.T.A.R.S Internship
Time Warner Cable Internship, 2008
Cleveland, Ohio

6. +
No Pain.
No Gain.
FREE Health
Screenings
Campaign: Health Fair
Category: Entertainment/Health
Objective: Cross branded promo for
free health screenings for target
market of African Americans.
Tactics:
• Traditional Media:
• Radio
• Television
• Print Ad
• Press Release
• Branded Giveaways

7. +
Event Media
• Branded van
• Event branding and premium
item giveaways
• Free health screenings
(Diabetes, blood pressure)
• Distribution of information
brochures

8. +
Making Strides Against Breast Cancer
MSABC, 2008

9. +
Akron Road Runner Marathon
“To provide a world-class marathon that promotes health and fitness, stimulates
the local economy, galvanizes the community and benefits charitable
organizations”

10. Jazzy Consulting
+ Freelance Marketer- Conquering the Social Media Jungle
• Personal Computer Training
Email Marketing
Social Media Strategy
Content Management
Web Design
Copywriting

11. +
“It Comes Naturally…”
Kinky, Curly Straight, The Salon

12. +
Cleveland Natural
Expo
It Comes Naturally
Campaign: 2 Day Exposition
Category: Health/Beauty
Objective: Plan, integrate and execute
awareness of first natural expo in
Cleveland, OH market.
Tactics:
• Vendors and partnerships
• YouTube, Facebook, Twitter
• Email Marketing
• Center of Influence WOM
Results:

13. + Case Study:
Style Lounge LIVE
Fashion Forward Style

14. +
Style Lounge
Fashion Forward Showcase, 2010
Campaign: Fashion Show
Category: Fashion/Beauty
Objective: Introduce Spring 2010
Fashion line to niche audience
Tactics:
• Partnerships with Dino Palmeri
Salon and Suchi Rock-Beachwood
• YouTube, Facebook, Twitter
• Direct web traffic
• Beachwood Circulator
• Center of Influence
individuals/WOM

15. + Style Lounge
Events and
Projects
• Weekly sale e-newsletter
• Email Database Management
• Grand Opening Events
• In store and online promotions