Mr. Kaushik Ghosh of Nai Chai Pvt Ltd wants to develop a new tea product with Mr. Nitesh Desai of a multinational marketing company. They created tea tablets that are easy to make and allow customers to customize their tea taste. The new product, called Tea-Cup, will be launched in Mumbai during Navratri festivals with kiosks set up at garba dance locations. The tea tablets will be marketed towards travelers, college students, and people with disabilities by positioning them as a convenient way to make tea anywhere, anytime with the same taste. An advertising campaign including newspaper, magazine, and banner ads is planned.
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Research project on marketing strategy on Patanjali AyurvedaSPIDEYSHAIKH
Here is my research project on marketing strategy on paatanjali ayurveda. It has content about their various specific products and their distribution and you can also use as your topic for your research project it has complete data in it.
Project work on Marketing Mix includes what Marketing mix is all about, how it evolved, the 4 P's of Marketing Mix and various other characteristics. It also includes Company Analysis which shows comparison of two companies of Chocolate Industry: Cadbury and Nestle
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2. Tea Tablets Case study
Presented by:
Mr. Atul B. Dukare Mr. Pankaj Kumar Yadav
Submitted to:
Dr. Harishchandra Singh Rathod
2
Udaybhansinhji Regional Institute of Cooperative
Management (URICM)
Sector -30, Gandhinagar -382030, Gujarat
Fully funded by Ministry of Agriculture and Dept of Cooperation, Govt of India
3. Contents
Introduction
About Product
Product packaging
Logo of the product
Segmenting
Targeting
Positioning
Advertisement
Bibliography
3
4. Introduction
Mr. Kaushik Ghosh is deputy general manager product
development, in a tea processing company, Nai chai
pvt.Ltd
Mr. Kaushik Ghosh want to make product with the help of
Mr. Nitesh Desai, chief of Marketing of a Multinational
Company.
Kaushik’s scientific mind started to anlayse this problem
and M/s Nai Chai soon had a new product.
The new product developed was tea tablet which is easy
to make and can give taste according to the coustomers
desire. There is a need to launch these tablets and
maintain an effective campaign.
4
5. • Company name:-
Nai Chai pvt. Ltd
• Brand name:-
Tea-Cup
• Tag line:-
A Cup of Joy...
5
About Product...
6. Product launch
Mumbai
Occasion:
Navratri festival-
(Kiosks at various Garba places)
25000 for per Kiosk
( 25000 X 40 )
1000000 for 40 kiosks
6
9. Tablet size and colour:
Shape: Tablet is round shaped.
Colour: Tea tablet: Brown
Sugar tablet: White
Milk: White
Weight of each tablet should be 500-600 mg
How to use it:
Take a hot water in a cup.
Add tablets of tea, sugar and milk according to your
taste.
Blend it and enjoy.
9
12. Targeting
Rich people
Old aged persons
Persons with disabilities
Students in hostel
Travellers in train
Tourist
12
13. Positioning
Save time
Easy to make
Every day you will get same taste
Anytime, anywhere take your tea
13
14. Advertisement
Newspaper
14
For a English newspaper (on local
page)
For 1/4th size ad (Ref: DNA)
80000 for Sunday
70000 for Saturday
50000 other days
For
( 5 Saturday : 350000 lakh )
(5 Sunday : 40000 lakh )
Total: 750000
15. Banner
15
Starts from 10000 to 30000
According to location
City area 20000 per day.
Size: (10X6)
For 5 weeks : 700000
17. Contingency plan
• For advertisement:
If Newspaper charging more for Sunday
ad we give our ad on Saturday or Monday.
• If new competitor arises:
We will try to distribute our product more
than competitor and make advertisements
of our product to keep in people mind.
17
18. Bibliography
Case study tea tablets, rajesh singh parihar,
www.slideshare.net/Suchikaparekh/tea-tablet-case
Tea tablet PPT, Slide share, (2015)
rajeshsinghparihar.hpage.co.in/tea-tablet_31890255.html
Philip K., Kevin K., Abraham K., Mitheleshwar J., (2013).
Core marketing concepts, Marketing management, pp: 11
Picture editor, Photofunia, https://photofunia.com/
Other sources: Google, Google images, Wikipedia,
Newspaper: DNA, TOI
18
