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Midfield Cafe'

Marketing Consultant Report
     Connor Milliken
Overview
•   Basic Information

•   Current Marketing Tactics

•   Market Research

•   SWOT Analysis

•   Report Overview

•   Recommendations

•   Final Report Decision
Basic Information
• Location
  • 83 Perimeter Road, Nashua, NH

• Contact Information
  • Phone - (603)-594-0930

• Hours of Operation
  • Monday through Sunday - 7 am to 2 pm
Current Marketing Tactics

                                           Promotional Flyer (Below)




Small Banners Around Parking Lot (Above)




                                                                       Facebook Promotion (Above)



       T-Shirts w/Logo (Above)
Market Research
• Target Audience
  • Families
  • Pilots
  • Flight Enthusiasts


• Competition
  • Jackie’s Diner (Nashua)
  • Joey’s Diner (Amherst)
  • Suzie’s Diner (Hudson)
SWOT Analysis
Strengths                      Opportunities
   • Social media networking      • Daniel Webster College
   • Fantastic view               • Flight enthusiasts
   • Excellent food and           • Additional social media
     service                        usage (Twitter)
   • Convenient for pilots     Threats
   • Family atmosphere            • No major marketing
Weaknesses                          campaign
   • No web site                  • Competition has
   • Tough location to find         professional website
Report Overview
• No advertising campaigns

• Great food and service

• Happy and satisfied customers

• Tough location to find

• Amazing view of the airport

• Regular diner look

• No online site
Recommendations
• Flyers on DWC campus for               • Market the amazing view of
  student awareness                        the airport
                                            • Can see incoming, as well as
• Advertise towards families                  outgoing planes & helicopters
   •   Percentage of family households
   •   Nashua (50.5%)
   •   Hollis (67.1%)
   •   East Merrimack (63%)
   •   Hudson (65.8%)

                                         • Create a full business website
• Offer free Wi-fi

                                         • Regulate social media sites
• Place a TV near the bar area
                                            •   Upload photos consistently
Recommendations Cont.
• Have a DWC student and faculty discount

• Create an online menu for easy viewing

• Run some promotional advertisements
   • Example: Give toy planes out to little kids


• Show pictures of celebrities who fly into Nashua

• Use the excellent reviews for advertising campaigns
    • "omg....Midfield Cafe @ Nashua Airport is my new favorite breakfast place“
    • “The Midfield Cafe is one reason pilots make the pilgrimage to Nashua”
Final Report Decision

  Midfield Café needs an upgraded marketing
strategy. They need to market on DWC campus
for student awareness. Adding a website would
 also greatly benefit the company’s image and
               public awareness.
Summary
•   Basic Information

•   Current Marketing Tactics

•   Market Research

•   SWOT Analysis

•   Report Overview

•   Recommendations

•   Final Report Decision
Questions

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Midfield Cafe Marketing Report

  • 1. Midfield Cafe' Marketing Consultant Report Connor Milliken
  • 2. Overview • Basic Information • Current Marketing Tactics • Market Research • SWOT Analysis • Report Overview • Recommendations • Final Report Decision
  • 3. Basic Information • Location • 83 Perimeter Road, Nashua, NH • Contact Information • Phone - (603)-594-0930 • Hours of Operation • Monday through Sunday - 7 am to 2 pm
  • 4. Current Marketing Tactics Promotional Flyer (Below) Small Banners Around Parking Lot (Above) Facebook Promotion (Above) T-Shirts w/Logo (Above)
  • 5. Market Research • Target Audience • Families • Pilots • Flight Enthusiasts • Competition • Jackie’s Diner (Nashua) • Joey’s Diner (Amherst) • Suzie’s Diner (Hudson)
  • 6. SWOT Analysis Strengths Opportunities • Social media networking • Daniel Webster College • Fantastic view • Flight enthusiasts • Excellent food and • Additional social media service usage (Twitter) • Convenient for pilots Threats • Family atmosphere • No major marketing Weaknesses campaign • No web site • Competition has • Tough location to find professional website
  • 7. Report Overview • No advertising campaigns • Great food and service • Happy and satisfied customers • Tough location to find • Amazing view of the airport • Regular diner look • No online site
  • 8. Recommendations • Flyers on DWC campus for • Market the amazing view of student awareness the airport • Can see incoming, as well as • Advertise towards families outgoing planes & helicopters • Percentage of family households • Nashua (50.5%) • Hollis (67.1%) • East Merrimack (63%) • Hudson (65.8%) • Create a full business website • Offer free Wi-fi • Regulate social media sites • Place a TV near the bar area • Upload photos consistently
  • 9. Recommendations Cont. • Have a DWC student and faculty discount • Create an online menu for easy viewing • Run some promotional advertisements • Example: Give toy planes out to little kids • Show pictures of celebrities who fly into Nashua • Use the excellent reviews for advertising campaigns • "omg....Midfield Cafe @ Nashua Airport is my new favorite breakfast place“ • “The Midfield Cafe is one reason pilots make the pilgrimage to Nashua”
  • 10. Final Report Decision Midfield Café needs an upgraded marketing strategy. They need to market on DWC campus for student awareness. Adding a website would also greatly benefit the company’s image and public awareness.
  • 11. Summary • Basic Information • Current Marketing Tactics • Market Research • SWOT Analysis • Report Overview • Recommendations • Final Report Decision