3. “The main idea behind Chaos – having a place
where you can get a fresh hygienic cup of tea
made to you liking with a nice ambience and
relaxed settling.”
- CEO and Co-Founder
Nitin Saluja
4. The Brief
Targeting the Social Media to influence
people and let them know about the
existence of the brand.
5. Challenges
• Generating Awareness
• Driving Traffic
• Keeping up with market trend and strategies
• Keeping up the quality
• Keeping social media platforms up to date
related to customer offers and new outlets
6. Agenda
• To develop the app in a way that makes the
delivery system more faster and user friendly.
• To make people aware about the brand
through Digital Media.
11. Social Media Strategies
• Every Thursday Chaayos will have a live video
of tea making sessions on Instagram &
Facebook . All the live sessions will be
uploaded on youtube
• The hashtag which will be used everywhere is
#chaiday.
12. Social Media Strategies
• Contests will be held wherein people will
submit their preferred chai recipes. The best
recipe will win coupons and hampers.