How marketing is done internationally.

1. INTERNATIONAL MARKETING
PROMOTION
KULDEEP JANGID
SHAILESH BHOYA

2. CONTENTS
•What is international marketing promotion?
•Features of international Promotion
•Methods of international promotions
–-Below the line promotion
–-Above the line promotion
•Uses of international promotion
•Stages of international promotions
•Advantages of International Promotions

3. WHAT IS INTERNATIONAL MARKETING?
• International marketing (IM) or global marketing is
a marketing done on international level.
• International marketing is developed by many multinational
companies on a global level.
Why to do International Marketing ?

4. INTERNATIONAL MARKETING PROMOTION
• International promotion is promoting the business internationally
or world wide or it is the marketing carried out by companies in
overseas or across national borderlines.
• Key function - developing and spreading credible communication
about an offer (product / service).
Example-
Sold in more than 200 countries through out the world

5. Internationa
l
Promotion
Features
Methods
UsesStages
Advantages

6. FEATURES
•Multi lingual advertisements.
•Wider platform for all the products and services.
•Wider brand awareness through different
medias (internet / magazines / tv/ radio).
•Advertising campaigns on a large scale
•Conducting charitable contributions.

7. METHODS
Below the line promotion includes promotion methods which
are more personal, traditional and allow the company control.
They can include:
Public Relations- when a business communicates directly with
it's public through press releases and speaking at conferences
Sales promotions - such as 50% extra free, buy one get one
free or coupons and gifts
Sponsorship - where a business will pay to be associated with
another product, person or event. Sportspersons are often
sponsored by sports companies.
Direct sales - when a representative of the business will visit
potential customers

8. Above the line promotion includes promotion methods
using "mass media", Such techniques are usually seen as
impersonal, designed to reach as many people at as
cost as possible. They can include:
• TV, Radio and Cinema - allows businesses to target a
large group of people
• Newspapers - allow advertisers to reach specific
groups of people
• The web (internet)- allows businesses to reach a large
international audience at a very low cost.
• Outdoor/transport - advertisements on the side of
busses, outside shops and on billboards enable

9. USES OF INTERNATIONAL PROMOTION
International promotion has many potential uses in
business:
Increase sales
Attract new customers
 Encourage customer loyalty
Create awareness
Remind potential customers
Encourage new customers
Encourage brand switching

10. STAGES OF INTERNATIONAL PROMOTION
Identify
Target
Audience.
Determine
Communication
Objectives.
Determine
the
Message.
Budget
Decisions.
Communication
Mix Decision

11. ADVANTAGES
Businesses promote themselves internationally
and for various reasons:
•Increase and maintain demand for the product.
•Increase and maintain the market share of the
product.
•Raising awareness for the product.
•Create or enhance a brand image.
•To expand by promoting new areas.

12. THANK YOU