OFF-PAGE SEO
Refer to Semruh, Off-page SEO refers to
SEO tactics applied outside of a website
to improve its rankings. These tactics
often include link building, guest posting,
social media marketing, and more.
• Off-page SEO is not only important—it plays a major role in
your site’s ability to rank.
• It’s one of the essential parts of a successful SEO strategy.
How to do Off-Page SEO?
• Search Engine Submission
• free classified submission
• Image Submission
• PDF/PPT Submission
• Directory Submission
• Social Bookmarking
• Forum Posting
• Guest Posting
• Q & A Submission
• Video Submission
SEARCH ENGINE SUBMISSION
• Search engine submission is one of the
highly used SEO strategies. In this
technique, we do the submission of
our website into various search
engines.
• Search engine submission is the way to
request various search engines to
crawl and index your website. Crawling
and Indexing are basically the technical
things that are utilized by the search
engines to show your website in its
ranking pages.
EXAMPLE:
• Google Search Console- its free
• First login to it.
• you will get this on your screen
Remember
• Some search engine webmasters allow you to put direct links
on their dashboards. Some allow you to do the sign-ups. You
should always sign up on the webmaster page.
• Use the top search engines carefully.
• While using the top search engines like Google, Bing, etc, you
have to pay extra attention while doing the search engine
submission. These search engines will give you the highest
traffic.
Free classified submission
• Classified submission sites are the free sources to post ads to promote
companies’ products and services.
• Classified ads listing websites provide facilities to communicate buyers with
the sellers. Buyers and sellers get a free platform to establish their business
conversation. Most of these buyers are leads to your business.
Indian Classified Sites: Examples
• a) www.olx.in
b) www.classifieds.sulekha.com
c) www.classifieds.webindia123.com
d) www.classifieds.mid-day.com
e) www.clickindia.com
f) www.adeex.in
g) www.khojle.in
h) www.indialist.com
i) www.hindustanlink.com
j) www.epageindia.com
k) www.bhartiads.com
IMAGE SUBMISSION
• Uploading or sharing any image file into any image submission
or sharing site is called image submission or sharing.
• Image submission means placing your site image on different
sites to interact with people and it helps in creating quality
backlinks
Steps for Image Submission
• Find the image sharing sites having high Domain Authority and
that provide links.
• Register on those sites by using your Username, Email Id, etc.
• Now, activate your account.
• Upload your image along with your website URL and Title.
• Click on the Submit button. After that, you will get a link by
submitting your image
IMAGE SHARING SITES
• https://www.linkedin.com/
• http://www.mediafire.com/
• https://www.facebook.com/
• https://www.myspace.com/
• https://www.twitter.com/
• https://www.pinterest.com/
• https://www.archive.org/
• https://www.snapchat.com/
IMAGE POSTING SITES
• https://www.vk.com/
• https://www.pinterest.com/
• https://www.fotolog.com/
• https://www.screencast.com/
• https://www.webshots.com/
• https://www.cubeupload.com/
PDF/PPT Submission
• PDF submission is an SEO backlink creation technique to
promote your content as PDF or PPT or DOC format.
• PDF submission sites are most useful and PDF or PPT or DOC
submission is the off-page SEO technique
• It is one of the best online marketing techniques that will help
you to get quality inbound links, referral traffic and maximize
your site’s visibility in major search engines.
PDF Submission Sites Examples
• https://www.issuu.com/
• https://www.4shared.com/
• https://www.wattpad.com/
• https://www.zippyshare.com/
• https://en.calameo.com/
• http://www.filefactory.com/
• https://www.diigo.com/
• https://www.smashwords.com/
• https://www.pdf-archive.com/
PPT or Doc subission sites
• https://www.slideshare.net/
• http://www.mediafire.com/
• https://www.scribd.com/
• https://www.academia.edu/
• https://www.sendspace.com/
Techniques to prepare for OFF-PAGE SEO
• PPT SUBMISSION
• When you create PPT use to follow these methods:
1.Don’t write so much content
2.User proper Images
3.Place destination/ reference link
4.You can use fresh keywords in description while submitting
PPT.
• PDF SUBMISSION
• Use the following concept to submit PDF:
1.Use unique content
2.Image/images can be used
3.Don’t stuff keywords
4.Use rich keywords (discussed above)
5.You can also use fresh keywords in the description
• DOC SUBMISSION
• Use the following concept to submit DOC:
1.Use unique content
2.Make the document in Word Format.
3.Image/images can be used
4.Don’t stuff keywords
5.Use rich keywords (discussed above)
6.You can also use fresh keywords in description while
submitting the DOC file.
DIRECTORY SUBMISSION
• DIRECTORY SUBMISSION
DirectorySubm
ission: Itis the process of subm
itting a URL to the directorysubm
issionsite to buildrelevantbacklink. Itis
one of the fastestw
ays to buildbacklinks.
How to Submit a Website to Directory Submission Site?
• Here are the few steps that will help you to submit your website to any directory site. Follow
all the instruction given below for successful link approval.
 Open any website from the given website list.
 Select the submission type from the options.
EXAMPLE
  Fill the title, description, website URL and email
address.
• Select the category from the dropdown list
• If you have selected reciprocal
type then enter your website page URL
where you have placed the code.
Click on the continue button to finish
the link submission.
• .
• Directory Submission List
a) Somuch.com
b) Websquash.com
c) Usalistingdirectory.com
d) Marketinginternetdirectory.com
e) Highrankdirectory.com
f) Sitepromotiondirectory.com
g) Submissionwebdirectory.com
h) Infotiger.com
i) Dizila.com
j) Gainweb.org
k) Siteswebdirectory.com
l) Hotvsnot.com
m) Wldirectory.com
SOCIAL BOOKMARKING
• Definition: Social bookmarking refers to websites that facilitate
discussion and resource sharing within a rigidly tagged &
organized taxonomy. Popular social bookmarking websites
include Reddit, Digg and StumbleUpon.
• TOP SOCIAL BOOKMARKING
• https://www.brandwatch.com/blog/10-popular-social-
bookmarking-websites/
• GUEST BLOGGING SITES
• Guest Posting Sites will help you in building online presence of your brand and
increase visibility in search engine. Guest posting is an off page SEO activity in which
user write an article and submit it to the other related blog or website to publish.
Guest Posting Sites List
 Business
Forbes – Submit
The Guardian – Submit
Mashable – Submit
Business Insider – Submit
Fast Company – Submit
Entrepreneur – Submit
Small Business Trends – Submit
  Blogging
• Copyblogger – Submit
Creative Bloq – Submit
OutBrain – Submit
Digital Inspiration – Submit
Daily Blog Tips – Submit
The Blog Herald – Submit
Thesitegirls – Submit
Inc 42 – Submit
Basic Blog Tips – Submit
Famous Bloggers – Submit
Blog Engage – Submit
The Work at Home Woman – Submit
Birds on the Blog – Submit
FORAM POSTING
• A forum is an online discussion site, where you can post your
content or website link and get traffic from it. Here you have to
reply to other forum posts or ask questions yourselves When
you post a reply to a forum thread you get to place a link in
your signature. To be precise a signature is a place at the
bottom of each reply you post and there you can write a short
intro and add a link to your blog or website.
A few popular forum posting sites these days are
• Stackoverflow (forum for developers)
• Quora (a forum in Q & A format)
• Ubuntu forum (for Ubuntu users)
• Reddit
• XDA developers
• WarriorForum
• Blackhatwolrd (for blackhat SEO)
Q & A Submission
• This is a strategy that includes answering the questions that
are posted by people on various sites and online platforms. It
has the power to generate high-end backlinks.
• The technique of question & answer submission is in trend. It is
the latest tool of SEO but has gained immense popularity
because of its optimum results.
• While answering the questions, you can provide direct links to
your site. This will directly impact on the online traffic that you
can generate.
EXAMPLE SITE
• QUORA- very popular try it now
• Few other sites are
• https://www.freeadstime.org/
• https://www.giganticlist.com/
• https://www.findermaster.com/
• https://www.wallclassifieds.com/
• https://www.classifiedsfactor.com/
• https://www.h1ad.com/
VIDEO SUBMISSION
• Video submission is the process of submitting your videos to
third-party sites to increase visibility and generate high-quality
backlinks. Video submissions are a type of off-page SEO
technique that can help improve your website’s ranking
position and brand visibility in the search engine results pages
(SERPs).
• EXAMPLE - YOUTUBE
Video Submission Sites
• 1 YouTube https://youtube.com
• 2 Vimeo https://vimeo.com/
• 3 Dailymotion https://www.dailymotion.com/
• 4 Twitch http://twitch.tv/
• 5 Veoh https://www.veoh.com/
• 6 Myspace https://myspace.com/
• 7 DTube https://d.tube/
• 8 Flickr https://www.flickr.com/
• 9 Photobucket https://photobucket.com/
• 10 Videoshub https://videoshub.com/
• 11 Kaltura https://www.kaltura.org/
• 12 Facebookhttps://www.facebook.com/
• 13 Twitter https://twitter.com/?lang=en
• 15 Pinterest https://pinterest.com/
• 16 Utreon https://utreon.com/
• 17 TikTok https://www.tiktok.com/en/
• 18 Instagram https://www.instagram.com/
• 19 Bitchute https://www.bitchute.com/
• 20 SmugMug https://www.smugmug.com/

OFF-PAGE SEO FULL NOTESs.pptx

  • 1.
    OFF-PAGE SEO Refer toSemruh, Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.
  • 2.
    • Off-page SEOis not only important—it plays a major role in your site’s ability to rank. • It’s one of the essential parts of a successful SEO strategy.
  • 3.
    How to doOff-Page SEO? • Search Engine Submission • free classified submission • Image Submission • PDF/PPT Submission • Directory Submission • Social Bookmarking • Forum Posting • Guest Posting • Q & A Submission • Video Submission
  • 4.
    SEARCH ENGINE SUBMISSION •Search engine submission is one of the highly used SEO strategies. In this technique, we do the submission of our website into various search engines. • Search engine submission is the way to request various search engines to crawl and index your website. Crawling and Indexing are basically the technical things that are utilized by the search engines to show your website in its ranking pages.
  • 5.
    EXAMPLE: • Google SearchConsole- its free • First login to it. • you will get this on your screen
  • 6.
    Remember • Some searchengine webmasters allow you to put direct links on their dashboards. Some allow you to do the sign-ups. You should always sign up on the webmaster page. • Use the top search engines carefully. • While using the top search engines like Google, Bing, etc, you have to pay extra attention while doing the search engine submission. These search engines will give you the highest traffic.
  • 7.
    Free classified submission •Classified submission sites are the free sources to post ads to promote companies’ products and services. • Classified ads listing websites provide facilities to communicate buyers with the sellers. Buyers and sellers get a free platform to establish their business conversation. Most of these buyers are leads to your business.
  • 8.
    Indian Classified Sites:Examples • a) www.olx.in b) www.classifieds.sulekha.com c) www.classifieds.webindia123.com d) www.classifieds.mid-day.com e) www.clickindia.com f) www.adeex.in g) www.khojle.in h) www.indialist.com i) www.hindustanlink.com j) www.epageindia.com k) www.bhartiads.com
  • 9.
    IMAGE SUBMISSION • Uploadingor sharing any image file into any image submission or sharing site is called image submission or sharing. • Image submission means placing your site image on different sites to interact with people and it helps in creating quality backlinks
  • 10.
    Steps for ImageSubmission • Find the image sharing sites having high Domain Authority and that provide links. • Register on those sites by using your Username, Email Id, etc. • Now, activate your account. • Upload your image along with your website URL and Title. • Click on the Submit button. After that, you will get a link by submitting your image
  • 11.
    IMAGE SHARING SITES •https://www.linkedin.com/ • http://www.mediafire.com/ • https://www.facebook.com/ • https://www.myspace.com/ • https://www.twitter.com/ • https://www.pinterest.com/ • https://www.archive.org/ • https://www.snapchat.com/
  • 12.
    IMAGE POSTING SITES •https://www.vk.com/ • https://www.pinterest.com/ • https://www.fotolog.com/ • https://www.screencast.com/ • https://www.webshots.com/ • https://www.cubeupload.com/
  • 13.
    PDF/PPT Submission • PDFsubmission is an SEO backlink creation technique to promote your content as PDF or PPT or DOC format. • PDF submission sites are most useful and PDF or PPT or DOC submission is the off-page SEO technique • It is one of the best online marketing techniques that will help you to get quality inbound links, referral traffic and maximize your site’s visibility in major search engines.
  • 14.
    PDF Submission SitesExamples • https://www.issuu.com/ • https://www.4shared.com/ • https://www.wattpad.com/ • https://www.zippyshare.com/ • https://en.calameo.com/ • http://www.filefactory.com/ • https://www.diigo.com/ • https://www.smashwords.com/ • https://www.pdf-archive.com/
  • 15.
    PPT or Docsubission sites • https://www.slideshare.net/ • http://www.mediafire.com/ • https://www.scribd.com/ • https://www.academia.edu/ • https://www.sendspace.com/
  • 16.
    Techniques to preparefor OFF-PAGE SEO • PPT SUBMISSION • When you create PPT use to follow these methods: 1.Don’t write so much content 2.User proper Images 3.Place destination/ reference link 4.You can use fresh keywords in description while submitting PPT.
  • 17.
    • PDF SUBMISSION •Use the following concept to submit PDF: 1.Use unique content 2.Image/images can be used 3.Don’t stuff keywords 4.Use rich keywords (discussed above) 5.You can also use fresh keywords in the description
  • 18.
    • DOC SUBMISSION •Use the following concept to submit DOC: 1.Use unique content 2.Make the document in Word Format. 3.Image/images can be used 4.Don’t stuff keywords 5.Use rich keywords (discussed above) 6.You can also use fresh keywords in description while submitting the DOC file.
  • 19.
    DIRECTORY SUBMISSION • DIRECTORYSUBMISSION DirectorySubm ission: Itis the process of subm itting a URL to the directorysubm issionsite to buildrelevantbacklink. Itis one of the fastestw ays to buildbacklinks. How to Submit a Website to Directory Submission Site? • Here are the few steps that will help you to submit your website to any directory site. Follow all the instruction given below for successful link approval.  Open any website from the given website list.  Select the submission type from the options.
  • 20.
    EXAMPLE   Fillthe title, description, website URL and email address.
  • 21.
    • Select thecategory from the dropdown list • If you have selected reciprocal type then enter your website page URL where you have placed the code. Click on the continue button to finish the link submission. • . • Directory Submission List a) Somuch.com b) Websquash.com c) Usalistingdirectory.com d) Marketinginternetdirectory.com e) Highrankdirectory.com f) Sitepromotiondirectory.com g) Submissionwebdirectory.com h) Infotiger.com i) Dizila.com j) Gainweb.org k) Siteswebdirectory.com l) Hotvsnot.com m) Wldirectory.com
  • 22.
    SOCIAL BOOKMARKING • Definition:Social bookmarking refers to websites that facilitate discussion and resource sharing within a rigidly tagged & organized taxonomy. Popular social bookmarking websites include Reddit, Digg and StumbleUpon. • TOP SOCIAL BOOKMARKING • https://www.brandwatch.com/blog/10-popular-social- bookmarking-websites/
  • 23.
    • GUEST BLOGGINGSITES • Guest Posting Sites will help you in building online presence of your brand and increase visibility in search engine. Guest posting is an off page SEO activity in which user write an article and submit it to the other related blog or website to publish.
  • 24.
    Guest Posting SitesList  Business Forbes – Submit The Guardian – Submit Mashable – Submit Business Insider – Submit Fast Company – Submit Entrepreneur – Submit Small Business Trends – Submit   Blogging • Copyblogger – Submit Creative Bloq – Submit OutBrain – Submit Digital Inspiration – Submit Daily Blog Tips – Submit The Blog Herald – Submit Thesitegirls – Submit Inc 42 – Submit Basic Blog Tips – Submit Famous Bloggers – Submit Blog Engage – Submit The Work at Home Woman – Submit Birds on the Blog – Submit
  • 25.
    FORAM POSTING • Aforum is an online discussion site, where you can post your content or website link and get traffic from it. Here you have to reply to other forum posts or ask questions yourselves When you post a reply to a forum thread you get to place a link in your signature. To be precise a signature is a place at the bottom of each reply you post and there you can write a short intro and add a link to your blog or website.
  • 26.
    A few popularforum posting sites these days are • Stackoverflow (forum for developers) • Quora (a forum in Q & A format) • Ubuntu forum (for Ubuntu users) • Reddit • XDA developers • WarriorForum • Blackhatwolrd (for blackhat SEO)
  • 27.
    Q & ASubmission • This is a strategy that includes answering the questions that are posted by people on various sites and online platforms. It has the power to generate high-end backlinks. • The technique of question & answer submission is in trend. It is the latest tool of SEO but has gained immense popularity because of its optimum results. • While answering the questions, you can provide direct links to your site. This will directly impact on the online traffic that you can generate.
  • 28.
    EXAMPLE SITE • QUORA-very popular try it now • Few other sites are • https://www.freeadstime.org/ • https://www.giganticlist.com/ • https://www.findermaster.com/ • https://www.wallclassifieds.com/ • https://www.classifiedsfactor.com/ • https://www.h1ad.com/
  • 29.
    VIDEO SUBMISSION • Videosubmission is the process of submitting your videos to third-party sites to increase visibility and generate high-quality backlinks. Video submissions are a type of off-page SEO technique that can help improve your website’s ranking position and brand visibility in the search engine results pages (SERPs). • EXAMPLE - YOUTUBE
  • 30.
    Video Submission Sites •1 YouTube https://youtube.com • 2 Vimeo https://vimeo.com/ • 3 Dailymotion https://www.dailymotion.com/ • 4 Twitch http://twitch.tv/ • 5 Veoh https://www.veoh.com/ • 6 Myspace https://myspace.com/ • 7 DTube https://d.tube/ • 8 Flickr https://www.flickr.com/ • 9 Photobucket https://photobucket.com/ • 10 Videoshub https://videoshub.com/ • 11 Kaltura https://www.kaltura.org/ • 12 Facebookhttps://www.facebook.com/ • 13 Twitter https://twitter.com/?lang=en • 15 Pinterest https://pinterest.com/ • 16 Utreon https://utreon.com/ • 17 TikTok https://www.tiktok.com/en/ • 18 Instagram https://www.instagram.com/ • 19 Bitchute https://www.bitchute.com/ • 20 SmugMug https://www.smugmug.com/