The document discusses a survey of social media use in software systems development. It finds that 91% of respondents said social media has improved their work lives by allowing them to communicate more easily across locations and times, share expertise more widely, and work more flexibly including from home. Examples of benefits mentioned include avoiding email as the primary communication tool, asking questions without interrupting others, and clarifying things more quickly.

1. A Survey of Social Media Use in Software Systems Development Sue Black, Rachel Harrison and Mark Baldwin Cite as: Black, S. E., Harrison, R. and Baldwin, M., A Survey of Social Media Use in Global Systems Development, Web2SE Workshop at IEEE International Conference on Software Engineering (ICSE), Cape Town, May 4th 2010.

2. Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial. Wikipedia 2010 Giles, M., 2010. A world of connections. Special report on social networking. The Economist, London. 30 th January-5 th February 2010.

5. Comparison of education and gender 0 2 4 6 8 10 Bachelors Degree Masters Degree Other PhD High School Female Male

8. “ I use social media the entire time I'm at work - it's on constantly and I use it concurrently with other applications. If I was to pull out the time on various forms of social media and put them into one block it'd be about 30 minutes a day on average, spread over an 8 or 9 hour day.”

9. What can your team do now that they could not do before social media? “ Communicate out of hours, conveniently and from any suitable device” “ Avoid having to turn to email as primary communication tool” “ Communicate rapidly” “ Work from home to a greater degree” “ Ask questions without interrupting each other's flow; clarify small questions quickly; chat informally while working” “ work from different locations” “ access more expertise” “ ensure transparency” “ work with open source community”

10. 91% of respondents said that using social media at work has improved their working life  Many thanks to all of our respondents for their time

11. Sue Black and Joanne Jacobs Using Web 2.0 to Improve Software Quality Cite as: Black, S. E. and Jacobs, J. Using Web 2.0 to Improve Software Quality, Web2SE Workshop at IEEE International Conference on Software Engineering (ICSE), Cape Town, May 4th 2010.

13. The Neilson Company. 2010. Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year. http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/

14. Universal McCann, 2009. Wave 4 Research : Power to the People, social media tracker. http://universalmccann.bitecp.com/wave4/Wave4.pdf)

15. Six variants of social media 1. Blogs (Eg: Slashdot, Mashable, Read Write Web, celebrity tech blogs and known user blogs) 2. Social networking platforms (Eg: facebook, MySpace, Bebo) 3. Social bookmarking (Eg: Del.icio.us, digg, reddit, Metafilter) 4. Microblogging and short messaging tools (Eg: Twitter, Friendfeed) 5. Media content sharing networks (Eg: YouTube, Flickr, Qik, 12Seconds) 6. Full immersion interactive environment and gaming (Eg: Second Life, World of Warcraft)

16. Universal McCann, 2009. Wave 4 Research : Power to the People, social media tracker. http://universalmccann.bitecp.com/wave4/Wave4.pdf )

17. Adapted from Robert S. Kaplan and David P. Norton, “Using the Balanced Scorecard as a Strategic Management System,” Harvard Business Review (January-February 1996): 76.

18. Balanced Scorecard Perspective Quote (developer) Financial/timed delivery: Transparency enables delivery on time and on budget. Clients have a better understanding of what is involved in this work, see the issues that they cause, and provide better information as a direct result. (Laurie) Customer experience: Social media provide baseline interaction design standards By tracking entire industries as well as pertinent figures, it has allowed other ideas into the software resulting in "out of the box" results, improving end user productivity . (Horne) Internal processes: Can speed up or at least maximise efficiency of internal processes for projects of low numbers of developers or for developers spread across large geographical spaces (and time zones) Communication becomes more fluid, especially when people do not understand or agree . (Horne) Innovation and learning: Problem solving is enabled and traditional barriers of space and time zones in collaborative software development programmes can be overcome. Not only does it allow us to share ideas on best practice methodologies, but it also allows us to share code snippets and collaborate with colleagues from around the world. (Harald)

19. Many thanks to all of our interviewees for their time Name Type of system/software Social Media tools used Benefits Quote Beech Horn Business apps with web and mobile interfaces Google Wave, Twitter, Stack Overflow, Delicious Speeds up development time, more in depth knowledge available “ a real winner” “ out of the box results” Harry Harald Boredometer web app Social bookmarks, wikis, blogs Wiki: updatable repository, helps sharing of learning in team, shorter development time Hugh Fisher Visualisation and 3D graphics, small OSS IRC, IM, email “ what you do counts, not who you know” Greve Harold Web based business app for DCMS Online forums, community websites, wikis Can share ideas on best practice and code snippets “ social media has had an impact on the quality of the projects I’ve worked on” Peter Laurie Many: mobile apps and web tools to integration projects Blogs, microblogs, wikis, Helps project communication, better and cleaner info

20. Conclusion Social media brings many benefits to the software development process, improving quality through: Faster and easier problem solving More rapid and comprehensive testing Ongoing user feedback Easier to share best practice More communication between stakeholders More information available for decision making