The impact of technological and social transformations on enhances the user’s participation and associated with digital economies

1. The impact of technological and
social transformations
STUDENT ID:28166515
Enhances the user’s participation and
associated with digital economies

2. Structure
• Information age introduction
• Identifies the research topic
• Definition of digital economy
• Case study: WeChat in China
• Influence 1 :New forms of users’ participation
• Influence 2 :The impact on digital economics
• Conclusion

3. Information age
• The exhibition of technologies development
• The BBC as the initial media company has
undertaken the broadcast technologies in 1922
• In 1953, the Queen Elizabeth’s coronation was
recorded by the first camera zoom lens
• Social media becomes new emerged
communication pathway on the people society
practices (Dewan and Ramaprasad, 2014)
(Information Age Exhibition of Science Museum, 7 DEC 2016,
Photo made by Zhujun Chen)

4. The phenomenon of transformation
• “85% of consumer” prefer to undertake communication with
companies on social media platform (Nail, 2009, cited in Rydén,
Ringberg and Wilke, 2015, P1)
• Dellarocas, and Godes (2013) indicated that the companies
mostly have undertaken new media technologies as its
business strategies approach on economics area (cited in
Rydén, Ringberg and Wilke, 2015)

5. Definition of digital economy
• “benefits 315 million Europeans” (European Commission, 2016)
• The users could participate various online activities on different
media platform
The different between traditional media & new media (Strategic
direction, 2016)
• New media : manage personal interests & economical
spending
• Traditional media : high spending & various restrictions

6. However…..
• The individuals and organisations not accommodate this
technologies shift (Baker, 2012)
• User participation is one of the significant challenge, which
identified by the Engineering and Physical Sciences research
council (Research et al., 2016)

7. Case Study: WeChat in China
• WeChat reached over “762 million people” in March 2016
• The integration function of WhatsApp and Facebook (Lien and Cao, 2014)
• https://www.youtube.com/watch?v=cYDLL0oS2uk
"One day of WeChat" (WeChat, 2016)

8. New forms of users’ participation
It’s the opportunities to:
• the individuals express diverse perspectives in social media
• the companies expand consumer scope and facilitate market
share (Deuze, 2007, cited in Van Dijck, 2009, p43)
YouTube platform familiar with WeChat :
• it changed its business model to "vertical integration of search
engines focused on content, social networks and advertising"
and effectively introduced it into the community(Van Dijck, 2009)
(YouTube, 2017)

9. However…
• The users’ participation is “an ambiguous concept (Van Dijck,
2009)
• With the high participation in social media, the people are
reducing the face to face communication pattern

10. “The WeChat lifestyle for elderly users”
https://www.youtube.com/watch?v=2VWqPU2D-Sw
“The WeChat lifestyle for elderly users” (WeChat, 2016)

11. The WeChat - ”Connecting every group”
• Only 1% users of the age range of 55+ elderly people have
active in WeChat platform (WeChat, 2016)
• The digital technology has provided a convenience pathway
for the elderly users‘ to enhances their media participation
Restriction：
[…], which relative with the user and non-user’s personal
conditions, such education, religion etc.

12. The impact on digital economics
• https://www.youtube.com/watch?v=uiAvMOtHARY
“Transforming Business" (WeChat, 2016)

13. • […]shifting the business models towards the users’ participation
understanding and producing activities
• […]impact on the traditional services, cooperation in economics
(European Commission, 2016)
• Attract the non-users’attention, […] potentially become active users
• However…
• Rydén, Ringberg and Wilke (2015) has questioned whether this
technological transformation impact could lead to fundamentally
changing in digital economies.

14. Conclusion
• As fundamental element of media platform development, which
different with traditional media in economics.
• It is technological approach to enhances the participation of
users
• It has generated the new business model in digital economics
• Achieve the non-users to users’ transformation in media
platform and the companies could obtain certain benefits

15. References
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