How The Latest Unicorn Is Changing the Social Landscape
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Sprinklr is the latest company to join the "unicorn" club. Unlike many who have joined this club, Sprinklr has achieved this valuation based on sound fundamentals. It's one of the fastest growing SaaS companies I've ever been part of. Yet, we're just at the start of an amazing revolution.
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How The Latest Unicorn Is Changing the Social Landscape
- 1. April 1, 2015 Carey Lai Venture Capital Investor at Intel Capital in Early Efficient Growth Companies focused on Marketing Technologies & Consumer Marketing Platforms Investment portfolio includes companies such as 500Friends, Box, BrightEdge, Gigya, GreatTone, Nexmo, onefinestay, Sprinklr, SweetLabs and UUCUN How The Latest Unicorn is Changing The Social Landscape
- 2. Social Media Timeline 2 By 2006, MySpace dominated, but Facebook surpassed it by 2008 Source: Merchant Marketing Group 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
- 3. Social For Enterprise Timeline 3 By 2010, multiple vendors targeted the enterprise Source: Altimeter, Jeremiah Owyang
- 4. A Crowded Enterprise Field 4 Over time, multiple startups emerge in a market Source: Luma Partners
- 5. Large Software Companies Make Bets 5 By 2012, Adobe, Google, Oracle, & Salesforce make acquisitions Source: Sprinklr
- 6. Game Over 6 Lots of people thought social was dead & done…it was a head fake Announced Target Ent. EV / LTM Date Target Business Description Acquiror Value Revenue 07/31/2012 Wildfire Social media marketing platform Google 350 M$ 29.2x 07/10/2012 Involver Social media marketing platform Oracle -$ 0.0x 07/09/2012 GoInstant Enables end-users to remotely and jointly browse and manage the same web page Salesforce 76 M$ - 06/25/2012 Yammer Private social network for enterprise Microsoft 1,200 M$ 43.6x 06/13/2012 SinglePlatform Helps local businesses manage and maintain listing data Constant Contact 100 M$ 50.0x 06/04/2012 Buddy Media Social media marketing platform Salesforce 745 M$ 29.8x 05/24/2012 PowerReviews Turns social data into sales Bazaarvoice 151 M$ 13.1x 05/23/2012 Vitrue Social marketing and commerce management software Oracle 300 M$ 17.6x 04/27/2012 Demandforce Allows local small businesses to automate and manage their marketing communications Intuit 424 M$ 15.1x 02/09/2012 Taleo Talent and human capital management software Oracle 1,800 M$ 6.0x 12/07/2011 SuccessFactors Human resource management software SAP 3,400 M$ 10.2x 11/30/2011 Efficient Frontier Digital marketing company Adobe 400 M$ 10.7x 10/24/2011 RightNow Customer service via call centers and self-service options via the Web and social networks Oracle 1,500 M$ 6.6x 03/30/2011 Radian6 Social media monitoring platform for marketing & communications Salesforce 340 M$ 9.7x Source: Press releases & estimates
- 7. Game Over 7 Lots of people thought social was dead & done…it was a head fake Announced Target Ent. EV / LTM Date Target Business Description Acquiror Value Revenue 07/31/2012 Wildfire Social media marketing platform Google 350 M$ 29.2x 07/10/2012 Involver Social media marketing platform Oracle -$ 0.0x 07/09/2012 GoInstant Enables end-users to remotely and jointly browse and manage the same web page Salesforce 76 M$ - 06/25/2012 Yammer Private social network for enterprise Microsoft 1,200 M$ 43.6x 06/13/2012 SinglePlatform Helps local businesses manage and maintain listing data Constant Contact 100 M$ 50.0x 06/04/2012 Buddy Media Social media marketing platform Salesforce 745 M$ 29.8x 05/24/2012 PowerReviews Turns social data into sales Bazaarvoice 151 M$ 13.1x 05/23/2012 Vitrue Social marketing and commerce management software Oracle 300 M$ 17.6x 04/27/2012 Demandforce Allows local small businesses to automate and manage their marketing communications Intuit 424 M$ 15.1x 02/09/2012 Taleo Talent and human capital management software Oracle 1,800 M$ 6.0x 12/07/2011 SuccessFactors Human resource management software SAP 3,400 M$ 10.2x 11/30/2011 Efficient Frontier Digital marketing company Adobe 400 M$ 10.7x 10/24/2011 RightNow Customer service via call centers and self-service options via the Web and social networks Oracle 1,500 M$ 6.6x 03/30/2011 Radian6 Social media monitoring platform for marketing & communications Salesforce 340 M$ 9.7x Source: Press releases & estimates
- 8. Non Consensus Investing & Right 8 You only generate high returns when everyone thinks you’re crazy, but you’re right Source: Benchmark Capital – Andy Rachleff
- 9. Sometimes Reality Doesn’t Prove True 9 Platforms like Wildfire were shut down 14 months after purchase Source: Business Insider
- 10. The Best Is Yet To Come 10 We’ve only begun to see the power of social for the enterprise Sprinklr “By the numbers” • Founded in 2009 • 300% growth (3-years in a row) 2012 to 2015 • 800 Enterprise Brands Worldwide • 6/11 Top U.S. Banks • 3/8 Top Hotel Chains • 11/42 Retailers • 11/32 Tech Titans • 5/20 CPG Brands • 30% of the Fortune 100 are Sprinklr clients • 13% of the Fortune 500 are Sprinklr clients