The document explores social networking sites as platforms for community building and information sharing, emphasizing their global reach and the challenges of monetization. It details specific networks like Google+, VKontakte, and Bebo, discussing their features and target audiences while addressing the psychological impacts of social networking, such as ADHD and narcissism. Additionally, it outlines the strengths, threats, opportunities, and challenges faced by social networking in various contexts including political, economic, and technological factors.

1. •Social Networking Sites

2. Introduction
•Websites focused on building online communities
of people having shared interests.
•Social networks have common themes of
information sharing, person-to-person interaction
and creation of shared & collaborative content.
•The industry has been successful in getting a
large number of people at one place, but not very
successful in monetization.
•Two-thirds of the world’s Internet population visit a
social network or blogging site and the sector now
accounts for almost 20% of all internet time.

4. Social Networking Allows to
•Facilitates open communication, leading to enhanced information
discovery and delivery.
•Allows employees to discuss ideas, post news, ask questions and
share links.
•Provides an opportunity to widen business contacts.
•Targets a wide audience, making it a useful and effective
recruitment tool.
•Improves business reputation and client base with minimal use of
advertising.
•Expands market research, implements marketing campaigns,
delivers communications and directs interested people to specific
web sites.

5. Google+ is a social networking platform.
It is a multilingual social networking.
Google+ integrates social services such as Google Profiles.
Google+ introduces new services identified as Circles, Hangouts
and Sparks.
Google+ is available as a website and on mobile devices.
What is
Google+ ?
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6. "Circles" enable users to organize
people into groups for sharing.
Although other users may be able to
view a list of people in a user's
collection of Circles,
They cannot view the names of those
Circles.
The privacy settings also allow users
to hide the users in their Circles as
well as who has them in their Circle.
Features
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7. "Games" (social
gaming) had 16
games. Unlike
Facebook games,
Google+ games are
located under a games
tab, which gives
games less visibility,
and have notifications
that are separate from
the rest of a user's
notifications.
Google+
Games

8. • "Sparks" enables users to identify topics they
might be interested in sharing with others.
"Featured interests" sparks are also available,
based on topics others globally are finding
interesting.
• "Messenger" is a feature available to
Android, iPhone, and SMS devices for
communicating through instant messaging within
Circles. Additionally, users can now share photos
in Messenger between their Circles.
• "Instant Upload" is specific to mobile
devices; it stores photos or videos in a private
album for sharing later.
Google+

9. • Social Network launched in 2006 by Pavel Durov
• Dubbed “the Facebook” of Russia
• Vision: To help people express their opinions and
find an audience, communicate with a broad
community of interesting people and keep in
touch with friends and family.
• Mission: To remain the fastest, most modern and
aesthetically pleasing means of communicating
on the internet.
Vkontakt
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10. • Messaging
• News
• Communities
• Like buttons
• Games
• Audio and Video uploads
Functionality
and Features
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11. In the United Kingdom, Bebo is
the second best social network
It offers many of the same
features as other social
networking sites
free account with Bebo and
upload photos, videos and
information
The site is accessible also the
users from United States,
Australia, Canada, Poland, France
and Germany.

12. Users of Habbo are
between the age group of
13 – 18 years.
, cartoon-character
major part of the users are
from the U.S., Habbo social
networks is very popular in
places like the United
Kingdom, Japan, Sweden,
Spain, Italy, Finland and
more.

13. Effects of Social Networking Sites on People

14. Attention-deficit hyperactivity
Disorder
 The practice of logging on
daily to see hundreds of
new photos, comments,
and user statuses have
begun to take away our
ability to keep our focus
on something for more
than an hour or two,
making ADHD a very real
and possible effect of SNS

15. Depression and Loneliness
• When interacting with
someone through text
messages, instant
messaging, or email, a
large portion of how
humans interact is
gone.

16. Narcism
 Narcism, or the excessive
love or admiration of
oneself, has become one
of the largest problems,
especially in SNS users.
This way of self-entitled
thinking is very dangerous
for any person. This can
negatively affect how we
see ourselves, as well as
how we treat and perceive
others.

17. Hypothesis
• Social Networking Sites become a larger
portion of our lives; they have begun to
damage their users, both mentally and
socially.

18. •Mergers and
Acquisitions
•Competing Platforms
•Abuse and
Exploitation
•Risk of losing image
• Integration
• Convert users
• Expose blogs and
campaigns to
community users
• Oversold
• High overlap
• Disorderly
• Privacy Issues
• Collaborative
• Engaging
• Sense of Community
• Knowledge
Management
• Ease of Use
• Integration
• Low Cost
Strenghts
ThreatsOpportuniti
es

19. POLITICAL
- Pressure to crack down on child
predators
- Increased emphasis on privacy
ECONOMIC
- Greater affluence, leading to more
number of users online
SOCIAL
- “Everyone’s on it” & there is a
pressure to Belong
TECHNOLOGY
- Increases in broadband speed and
penetration
- Decrease in bandwidth and data
center costs
PEST
External Environment Analysis

20. Top 10 in India(no. of users)
Total Unique Visitors (000)
Site July 2009 July 2010 % change
Facebook 7,472 20,873 179
Orkut 17,069 19,871 16
Bharatstudent.com 4,292 4,432 3
Yahoo! Pulse N/A 3,507 N/A
Twitter 984 3,341 239
LinkedIn N/A 3,267 N/A
Zedge 1,767 3,206 81
Ibibo 1,562 2,960 89
Yahoo! Buzz 542 1,807 233
Shtyle.fm 407 1,550 281

21. Disadvantages Of Social Networking
Sites
•Opens up the possibility for hackers to commit fraud and
launch spam and virus attacks.
•Increases the risk of people falling prey to online scams
that seem genuine, resulting in data or identity theft.
•May result in negative comments from employees about
the company or potential legal consequences if employees
use these sites to view objectionable, illicit or offensive
material.
•Potentially results in lost productivity, especially if
employees are busy updating profiles, etc.

22. • Building a Collaborative Culture
• Establishing more effective two-way
communication
• Creating more engaging learning experiences
• Sharing current practices through a knowledge
network
• Improving Employee involvement and
engagement
• Assessing progress more regularly and effectively
How Social Networking is
changing Enterprises
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23. THANK YOU