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VR AR INDUSTRY OVERVIEW 產業應用發展介紹_產業規模與現況
The document provides an overview of VR and AR technology, highlighting their differences, applications, and market potential, specifically in the context of Taiwan's VR landscape. It details the profiles of key industry figures, notable companies, and their contributions to VR content and technology development. Additionally, it outlines the current market size expectations and future trends in digital media, IP licensing, and immersive experiences.
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VR AR INDUSTRY OVERVIEW 產業應用發展介紹_產業規模與現況
- 1. Confidential business informationby CJS Interactive., All Rights Reserved. VR AR 產業應用發展介紹 by CJS Interactive Faust / 2016/11
- 2. Confidential business informationby CJS Interactive., All Rights Reserved. 個人簡介 Profile: 17年數位娛樂產業資歷，數位遊戲開發 運營 發行， VR/AR項目開發投資、IP授權、產業分析 學經歷 Experience: 東京藝術大學 媒體藝術研究所 先端藝術專修 米多利傳播娛樂 總經理 索尼影視娛樂 視覺特效助理導演 雷爵網絡科技 海外商務總監 資策會數位教育研究所 正規畫師／數位內容學院計畫 國際合作經理 AUTODESK 歐特克 傳媒娛樂產業解決方案 亞太區經理 摩伊移動娛樂科技 總經理 / 樂動卓越科技 海外商務總監 台灣AR VR協會 (TAVAR) 發起會員 富盈資本 聯合創始人 擅長領域 Categories : Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR Technology Film production | VFX | 3d Animation | VR Content distribution 周 佳君 Faust Chou
- 3. Confidential business informationby CJS Interactive., All Rights Reserved. •Need-to-Know VR Toolkit •Introduces VR and how it differs from AR/MR/360 Video, as well as a basic assessment of the reach and cost implications of each format, projections for user numbers and potential applications. •Presents the case for why brands should engage now, including brand impact survey results and evidence of media interest, and shows the amazing impact a good VR experience can have on consumers and brand perception. •The landscape for VR resources in Taiwan.
- 4. Confidential business informationby CJS Interactive., All Rights Reserved. VR(Virtual Reality) Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be created using purely real-world content, purely synthetic content or a hybrid of both. Definitions
- 5. Confidential business informationby CJS Interactive., All Rights Reserved. 360VR VIDEO lso known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing direction like a panorama, a form of virtual reality. Definitions
- 6. Confidential business informationby CJS Interactive., All Rights Reserved. 3D VR VIDEO for Cardboard Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing direction like a panorama, a form of virtual reality. Definitions
- 7. Confidential business informationby CJS Interactive., All Rights Reserved. AR(Augmented Reality). Definitions Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not anchored to or part of it. The real-world content and the CG content are not able to respond to each other.
- 8. Confidential business informationby CJS Interactive., All Rights Reserved. MR(Mixed Reality) sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time. Definitions
- 9. Confidential business informationby CJS Interactive., All Rights Reserved. CR(Cinematic Reality) Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a more exciting movie. To learn more, ENHANCE this article by 150%. Definitions
- 10. Confidential business informationby CJS Interactive., All Rights Reserved. 混合實境 MR 現實環境 RR 擴增實境 AR 虛擬實境 VR 影像實境 CR 現實 虛擬
- 11. Confidential business informationby CJS Interactive., All Rights Reserved. Devices
- 12. Confidential business informationby CJS Interactive., All Rights Reserved. Refresh Rate: 60 Hz Field of View: 96 degrees Sensors: Accelerometer, gyrometer, geomagnetic, proximity Focal Adjustment: Focus adjustment wheel Connections: Micro USB connection to Galaxy Note 5, S6, S6 Edge, S6 Edge+, S7, S7 Edge Audio: Built-in audio, built-in mic Input: Touchpad, back button, volume key Platform: Samsung Phones (i.e. Galaxy Note 5, S6, S6 Edge, S6 Edge+) 100 + 800
- 13. Confidential business informationby CJS Interactive., All Rights Reserved. Devices – HTC VIVE Resolution: 1920cRGBx1080 Refresh Rate: 120 Hz, 90 Hz Field of View: Approx. 100 degrees Sensors: Accelerometer, gyroscope, PlayStation Eye tracking system Connections: HDMI + USB Audio: 3D audio Input: PlayStation Move, DualShock 4 controller Platform: PlayStation 4 800 + 3000
- 14. Confidential business informationby CJS Interactive., All Rights Reserved. Devices – OCULUS RIFT Resolution: 2160 x 1200 Refresh Rate: 90 Hz / eye display Field of View: Approx. 110 degrees Sensors: Accelerometer, gyroscope, magnetometer, external Constellation tracking sensor array Connections: HDMI 1.3 output, three USB 3.0 ports,USB 2.0 port Audio: Built-in headphones , mic, 3D audio Input: Oculus Touch, Xbox One controller (included) Platform: Oculus Home 400 + 3000
- 15. Confidential business informationby CJS Interactive., All Rights Reserved. Devices – PSVR Display Method: OLED. Panel Size: 5.7 inches. Panel Resolution: 1920×RGB×1080. Refresh Rate: 120Hz, 90Hz. Field of View: Approximately 100 degrees. Sensors: Six-axis motion sensing system (three-axis gyroscope, three-axis accelerometer). Connection Interface: VR headset: HDMI, AUX, Stereo Headphone Jack. 400 + 400
- 16. Confidential business informationby CJS Interactive., All Rights Reserved. Devices – Microsoft Hololens ? + 3000
- 17. Confidential business informationby CJS Interactive., All Rights Reserved. 外接互動 設備 穿戴式觸覺 反饋裝置 Accessories
- 18. Confidential business informationby CJS Interactive., All Rights Reserved. Accessories
- 19. Confidential business informationby CJS Interactive., All Rights Reserved. Market size 19 產業規模
- 20. Confidential business informationby CJS Interactive., All Rights Reserved. Superdata：2020 年 400 億美金 市場規模預估－總體 Digi-Capital：2020 年 1,200 億美金 資料來源：Digi-Capital、Superdata，2016
- 21. Confidential business informationby CJS Interactive., All Rights Reserved.
- 22. Confidential business informationby CJS Interactive., All Rights Reserved.
- 23. Confidential business informationby CJS Interactive., All Rights Reserved. 23 Western VR leading Player
- 24. Confidential business informationby CJS Interactive., All Rights Reserved. Landscape of Taiwan VR
- 25. Confidential business informationby CJS Interactive., All Rights Reserved. Hardware & Distribution Software, Platforms & Delivery Services Global VR industrial chain Content
- 26. Confidential business informationby CJS Interactive., All Rights Reserved. 26 China VR industrial chain
- 27. Confidential business informationby CJS Interactive., All Rights Reserved. Hardware & Distribution Software, Platforms & Delivery Services Taiwan VR industrial chain Content
- 28. Confidential business informationby CJS Interactive., All Rights Reserved.
- 29. Confidential business informationby CJS Interactive., All Rights Reserved. LIVE house.in LIVEhouse.in 讓任何人都能輕輕鬆鬆做直播節目，與全世界即時分享你生活中的小確幸！透過簡單的網站介面，不用安裝任何軟 體或設定，按下按鈕即刻開播！ 支援跨平台觀看，同時提供了高度客製化以及完整的企業服務方案，讓企業也可以用直播來傳達形象、經營社群！ VR Media & Platform – LIVE house .in
- 30. Confidential business informationby CJS Interactive., All Rights Reserved. 全球首款360°全景零死角的球型攝像機，具備自動對焦、即時連線預覽、陀螺儀等功能，只要輕按一鍵， 每刻精彩盡收掌心，彷彿再次身歷其境 LUNA VR 360 Camera : LUNA
- 31. Confidential business informationby CJS Interactive., All Rights Reserved. 數位宅妝 首創結合擴增實境、虛擬實境(和2D轉3D技術打造獨家的穿越實境® ，整合虛實空間，創造前所未見的沉浸式導覽體驗。 AR/VR digital design Service - iStaging
- 32. Confidential business informationby CJS Interactive., All Rights Reserved. 藉由VR的技術，讓大家不受時間場域的限制，能在虛擬世界裡體驗充滿情感的時時刻刻。 TRIP Moment-虛擬時刻 VR Media & Service-Trip Moment
- 33. Confidential business informationby CJS Interactive., All Rights Reserved. 透過虛擬實境結合Leap Motion手勢偵測的VR遊戲，讓玩家化身地質考古學家，來考證恐龍物種，將互動饗宴呈現在大眾 面前。 VR Game developer - Cretaceous 白堊紀
- 34. Confidential business informationby CJS Interactive., All Rights Reserved. 提供設計研究、品牌策略、互動設計、科技整合等服務 將科技數位運算與 IT 硬體產業結合，融入藝術、視覺效果，有效執行行銷方案，創造令人驚艷的數位生活。 VR Marketing & Service - FAYA 法亞科技整合行銷
- 35. Confidential business informationby CJS Interactive., All Rights Reserved. 重要的活動賽事，不管是棒球還是藝文場合，都能藉由高畫質的4K畫面呈現在你的眼前，一場都不錯過，宛如置身在 活動現場一般 VR Technical Service - HIT 跨視代科技
- 36. Confidential business informationby CJS Interactive., All Rights Reserved. 接力棒遊戲創意工作室 利用擴增實境結合實際咖啡廳場景，設計出時下青年熱門的密室逃脫，透過虛實整合，讓玩家沉浸在遊戲，這款遊戲奪得 「2016 Indie Game Award」創意新秀獎 VR Game developer – Gelly Bomb
- 37. Confidential business informationby CJS Interactive., All Rights Reserved. 宇萌數位科技 宇萌數位科技並持續創造企業與品牌創造全方位科技行銷利器，不論是多螢互動、App、體感互動、社群網路、互動平台 等應用，宇萌充分整合多元媒體、數位匯流與互動行銷，持續創造娛樂性高、互動性強的社群傳播媒體與O2O行銷應用。 AR Solution & Service - ARPLANET
- 38. Confidential business informationby CJS Interactive., All Rights Reserved. Thank you Faust Chou /CEO CJS Interactive Mobile: +886-988-367-555 TEL: +886-2-23122760 E-mail：faustcare@gmail.com QQ: 2068996851 Skype: faust_chou
Editor's Notes
- #5 The Wikipedia view: Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be created using purely real-world content, purely synthetic content or a hybrid of both.
- #6 The Wikipedia view: Immersive videos, more recently known as 360° videos or 360 degree videos, are video recordings of a real-world scene, where the view in every direction is recorded at the same time. During playback the viewer has control of the viewing direction. The Foundry’s interpretation: 360° video is an immersive experience using pre-filmed real-world content as the central media. 360° video is a version of VR created with only real-world content. Here lies a lot of confusion as the industry deliberates on the definition of terminology. The upshot of this debate is that some say that 360° video is not the same as “real VR” and the two terms are not interchangeable. Our view is that 360° video, as an immersive experience, is one type of VR that sits happily alongside non-real-world content for VR, which we’ll get onto now.
- #8 he Wikipedia view: Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not anchored to or part of it. The real-world content and the CG content are not able to respond to each other. IKEA has developed a table as part of its concept kitchen that suggests recipes based on the ingredients on the table, which is a great example of AR working in the real world, potentially. Google Glass was a first attempt from Google to bring augmented reality to consumers and we’d expect to see more of this in the future.
- #9 The Wikipedia view: Mixed reality (MR)—sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time. The Foundry’s interpretation: Mixed reality is an overlay of synthetic content on the real world that is anchored to and interacts with the real world—picture surgeons overlaying virtual ultrasound images on their patient while performing an operation, for example. The key characteristic of MR is that the synthetic content and the real-world content are able to react to each other in real time. Hardware associated with mixed reality includes Microsoft’s HoloLens, which is set to be big in MR—although Microsoft have dodged the AR/MR debate by introducing yet another term: “holographic computing”. Microsoft has just announced a HoloLens emulator for developers so you can make applications for the new tech. Read more about that over on TechCrunch. Of all the realities we’ve talked about in this article, mixed reality seems like the furthest from fruition. However, it’s not impossible to imagine a future where synthetic content will be able to react to and even interact with the real world in some way.