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Business 435 presentation
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- 2. Introduction ▸ Business Plan ▸Opportunity ▹ Service ▹ Competition ▹Industry ▹Target ▹Value Chain ▹Scalability ▹Operations
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- 4. ▸ Consumers wantNew, Innovative, and Unique experiences ▸ Target Market is Technology Hungry ▹ We create new adventures, take risks, and travel for entertainment ▸ Product / Service: Benefits, Experiences, Features ▹ Customer: Wants, Needs, Fears… Substitutes Business Model 4
- 5. ▸ Competitive Advantageexists in Cost, Service, and Strategies ▸ Competitive Advantage exists Everywhere ▹ Pepsi v Coke ▹ Nike v Adidas Business Model 5 ▸ We compete with every form of Entertainment
- 6. The Uniqueness ofthe Product
- 7. ▸ The gamingwalls can turn, flip, and move to make different settings to have several games in one location. ▸ This is a place where we will always have the newest games and best equipment. ▸ Bring in a restaurant side to the business. ▸ With part of the warehouse being a restaurant, we will separate rooms where you can eat in Hawaii, Rainforest, or Italy. Uniqueness 7
- 8. ▸ The Voidcosts $30 for 30 minutes ▸ Ethereal Experience will be $8 for 15 minutes up to an hour. ▸ With the money from restaurant revenue, we can make the cost cheaper. Cost 8
- 9. ▸ Partnering withprofessional sporting leagues to be able to have virtual reality games shown. ▸ Great for people to be at the game without actually being there. ▸ Re-live experiences New Innovation 9
- 10. Competition and TargetSegments
- 11. ▸ The Void ▹Virtual reality park Lindon, Utah ▸ Samsung Gear VR ▹Personal headset VR ▸ All other entertainment sources ▹Amusement parks, movie theatres, etc. Competition 11
- 12. ▸ Who? ▹ Youngadults to middle aged adults 24-40 ▸ Where? ▹ Washington D.C. ▸ How? ▹ Through online and TV ads and word of mouth Target Segments 12
- 13. ▸ Tom, Joe,and Neil ▸ 28, 25, 27 years old ▸ They like to hangout, play video games, and spend time with friends ▸ Full time Careers ▸ Willing to spend money on entertainment ▸ Live 30 minutes outside of DC Persona 13
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- 16. Inbound Logistics 16 ● Processesrelated to Receiving, Storing, and Distributing inputs internally. ● We do this by: ○ Having great relationships with our Partners, Suppliers, and Manufactures
- 17. Operations 17 ● The stagewhere the Materials become the Final Product ● We can do this by: ○ Producing Top Quality Equipment ○ Having Updated Systems ○ Producing New Experiences
- 18. Outbound Logistics 18 ● Theseare the activities that deliver your Service to the Customer ● We can do these things by: ○ Creating great first impressions ○ Being part of the Community ○ Finding Innovative ways to disrupt the Target Market
- 19. Marketing & Sales 19 ●Social media presence ● Advertisements ● Videos about virtual reality ● Showcase prices ● Promoting health
- 20. Services 20 ● Virtual tutorials ●Sign waivers ● Information centers ● Customer survey ● Fast speed response time ● Repair time fast
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- 22. “▸ Scalability: Oneof the only venues to offer newest technology with high quality entertainment. ▸ Market that few have taken in today’s world of entertainment. ▸ “The experience ‘is radically different than any computing experience you’ve had before’”. (WSJ, Christopher Mims, 2016)
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- 24. 24 Structure Chief Executive Officer (CEO) Implementsales- strategy Implement new technology strategically Stay current with technological trends Chief Financial Officer (CFO) Marketing Strategy Chief Operating Officer (COO) Chief Technology Officer (CTO) Budgets Financial Strategy Chief Marketing Officer (CMO) Decides on leasing and equipment Ensures Activities are done on time Details are done correctly
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