Business 435 presentation
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The document outlines a business plan for a virtual reality entertainment experience called Ethereal Experience. It discusses the opportunity and target market, which is technology-hungry young to middle-aged adults. The business model involves creating new and innovative virtual reality experiences through gaming walls that can move and change settings, as well as a restaurant. It discusses competitors like The Void and pricing, and outlines the value chain and scalability of the business model.
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This document outlines the requirements for a final strategic social media marketing proposal assignment. Student groups will analyze a client's current online presence and social media use. They will then develop a full social media proposal and pitch it to the client in a 15-minute presentation, followed by 5 minutes of Q&A. The proposal must include an introduction, analysis of target consumers and their needs, a proposed social media strategy and objectives, desired return on investment, and a conclusion. It will be submitted as a written outline and presented to the class.
Final Pitch Outline SCCA
This document outlines a marketing plan for the School of Communication and Creative Arts (SCCA) at Liberty University. It analyzes SCCA's current social media presence and consumer base. The key consumers identified are current students, incoming freshmen, and alumni. It evaluates SCCA's social media strategy and brand persona, concluding that it primarily meets information needs but has opportunities to better meet needs for engagement, community, and inspiration. It proposes focusing Instagram marketing efforts on showcasing SCCA's community and purpose through engaging visual content to increase followers and post interactions.
Final Marketing Plan
The marketing plan aims to increase Stimulus Advertising's client base and brand awareness. A SWOT analysis identified strengths like experienced staff but also weaknesses like the small size. The primary targets are established local businesses and startup companies with sufficient budgets. Goals include increasing the client base and brand awareness by a certain percentage. Tactics proposed include internal passion initiatives, warm lead generation through email, video and blogs, print materials, and outreach through merchandise, community events and surveys.
Paw Prints Presentation
PawPrints is a new pet spa and grooming business in Roanoke, Virginia. Their marketing plan targets pet owners aged 40-54 with household incomes over $50,000. Strategies include building brand awareness through various advertising tactics from May to April, including a billboard campaign, print ads, a presence at a pet expo, and social media. The plan outlines a soft opening period in June and grand opening in August to introduce services like grooming vans and build excitement for a vacation sweepstakes. The integrated marketing campaign aims to establish PawPrints as the premier pet experience in Roanoke and significantly grow the new business.
Stimulus
This document outlines a marketing plan for a small marketing firm. It begins with a situational analysis that identifies strengths like experience, quick turnaround, and integrated services, as well as weaknesses like small size and lack of sales department. Opportunities include established clients and competitive prices, while threats include other larger firms and freelancers. The plan targets established local businesses and startups. Marketing goals are to increase sales, raise brand awareness, and grow monthly clients by 50%. Strategies include boosting employee motivation, lead generation through email, video, blogs and social media, and outreach through branded merchandise, volunteer events, career fairs, and surveys.
School of Communication and Creative Arts Presentation
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
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The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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Business 435 presentation
- 2. Introduction ▸ Business Plan ▸ Opportunity ▹ Service ▹ Competition ▹Industry ▹Target ▹Value Chain ▹Scalability ▹Operations
- 4. ▸ Consumers want New, Innovative, and Unique experiences ▸ Target Market is Technology Hungry ▹ We create new adventures, take risks, and travel for entertainment ▸ Product / Service: Benefits, Experiences, Features ▹ Customer: Wants, Needs, Fears… Substitutes Business Model 4
- 5. ▸ Competitive Advantage exists in Cost, Service, and Strategies ▸ Competitive Advantage exists Everywhere ▹ Pepsi v Coke ▹ Nike v Adidas Business Model 5 ▸ We compete with every form of Entertainment
- 6. The Uniqueness of the Product
- 7. ▸ The gaming walls can turn, flip, and move to make different settings to have several games in one location. ▸ This is a place where we will always have the newest games and best equipment. ▸ Bring in a restaurant side to the business. ▸ With part of the warehouse being a restaurant, we will separate rooms where you can eat in Hawaii, Rainforest, or Italy. Uniqueness 7
- 8. ▸ The Void costs $30 for 30 minutes ▸ Ethereal Experience will be $8 for 15 minutes up to an hour. ▸ With the money from restaurant revenue, we can make the cost cheaper. Cost 8
- 9. ▸ Partnering with professional sporting leagues to be able to have virtual reality games shown. ▸ Great for people to be at the game without actually being there. ▸ Re-live experiences New Innovation 9
- 10. Competition and Target Segments
- 11. ▸ The Void ▹ Virtual reality park Lindon, Utah ▸ Samsung Gear VR ▹Personal headset VR ▸ All other entertainment sources ▹Amusement parks, movie theatres, etc. Competition 11
- 12. ▸ Who? ▹ Young adults to middle aged adults 24-40 ▸ Where? ▹ Washington D.C. ▸ How? ▹ Through online and TV ads and word of mouth Target Segments 12
- 13. ▸ Tom, Joe, and Neil ▸ 28, 25, 27 years old ▸ They like to hangout, play video games, and spend time with friends ▸ Full time Careers ▸ Willing to spend money on entertainment ▸ Live 30 minutes outside of DC Persona 13
- 14. Value Chain
- 16. Inbound Logistics 16 ● Processes related to Receiving, Storing, and Distributing inputs internally. ● We do this by: ○ Having great relationships with our Partners, Suppliers, and Manufactures
- 17. Operations 17 ● The stage where the Materials become the Final Product ● We can do this by: ○ Producing Top Quality Equipment ○ Having Updated Systems ○ Producing New Experiences
- 18. Outbound Logistics 18 ● These are the activities that deliver your Service to the Customer ● We can do these things by: ○ Creating great first impressions ○ Being part of the Community ○ Finding Innovative ways to disrupt the Target Market
- 19. Marketing & Sales 19 ● Social media presence ● Advertisements ● Videos about virtual reality ● Showcase prices ● Promoting health
- 20. Services 20 ● Virtual tutorials ● Sign waivers ● Information centers ● Customer survey ● Fast speed response time ● Repair time fast
- 22. “▸ Scalability: One of the only venues to offer newest technology with high quality entertainment. ▸ Market that few have taken in today’s world of entertainment. ▸ “The experience ‘is radically different than any computing experience you’ve had before’”. (WSJ, Christopher Mims, 2016)
- 23. Supply Chain (Retailer) “Ethereal Experience” 23 (Manufacturers) “Oculus ” (Suppliers)
- 24. 24 Structure Chief Executive Officer (CEO) Implement sales- strategy Implement new technology strategically Stay current with technological trends Chief Financial Officer (CFO) Marketing Strategy Chief Operating Officer (COO) Chief Technology Officer (CTO) Budgets Financial Strategy Chief Marketing Officer (CMO) Decides on leasing and equipment Ensures Activities are done on time Details are done correctly