The document outlines the process and strategies involved in game licensing, including finding potential publishers and evaluating licensing agreements. It emphasizes the importance of marketing proposals, negotiation skills, and understanding royalty structures. Additionally, it highlights key exhibitions and the need for ongoing communication and relationship management in the licensing pipeline.

1. Overview of
Game licensing
Faust , Lager Network

2.  Pipeline of Licensing
 How to find the Fair datum point
 How to find the Potential publisher?
 About the Strategy
Index

3. Licensor Licensee
Licensing Out
Licensing In

4. Contact
Approach
Evaluation
Marketing Proposal
Draft Terms
Negotiation
Contract
Support
Pipeline of Licensing
Preparation

5. Contact
Regular exhibition
Research
Connection link
Community
Visiting
Continuously Contact
Business vs. Friendship
Information is the Key

6. Approach
Company profile
Game profile
Game play content
Video . Audio . Prints……
Objective comments or ranking score
Catch the eyeballs
Find the “have to “ reason
Sharp >>>> Complete

7. Contact - Exhibition
•MAJOR
E3
ITS
CHINAJOY
Gamescom
TGS
GC
G-STAR
•ATTENTION
GDC
GDC EU
DT
BGS
KRI
DWGE
MIGS

8. Evaluation
•Necessary documents delivery
•Evaluation process setting
•Leading and Lighting up
•Review and Report
Joyful
Modest
Objective

9. Marketing Proposal
•Executive summery
•Product Information
•Marketing Strategy
•Action Plan & Timetable
•Scale & Budget & HR
Identify
Support

10. Quotation
Language
Territory
Localization
Schedule
Marketing Plan
Service
Requirement
Draft Terms

11. Construction of Quotation
 Licensing Fee 簽約金
 Royalty Sharing 權利金分成(基礎/比例)
 Minimums Grantee Fee 最低保證金
 Advanced Royalties 預收權利金
 Bonus 獎勵回饋金
 Territory and Period 授權區域/期間
 Language 語言版本
Royalty sharing
Royalty sharing
Licensing Fee
Royalty sharing
Royalty sharing
...
Bonus
MG

12.  Risks Evaluation is always the priority
 WIN –WIN situation
 Time vs. Resource vs. Cost
 General Negotiation Skill
 Accumulate your credit
 There is no “Impossible” but …
 Find the “Datum point”
Negotiation

13.  DEFINITION
 LICENSE GRANT
 OWNERSHIP OF INTELLECTUAL PROPERTY
 IMPLEMENTATION
 PUBLISHER'S OBLIGATIONS
 DEVELOPER'S OBLIGATIONS
 LICENSE FEE AND ROYALTY FEES
 CONFIDENTIALITY
 REPRESENTATIONS AND WARRANTIES
 REPRESENTATIONS AND WARRANTIES OF PUBLISHER
 LIMITATION OF LIABILITY
 TERM AND TERMINATION
 GENERAL
 EXHIBIT
Contract

14. Support
 Working Assignment
 PR
 Technical support
 Communication In-between
 Localization
 Official application
 Reconciliation
 Operation support
 Crisis Control

15. Preparation
•Company Investigate
•Local Culture study
•Limitation
•Strategy
•Sales Logic
•Relationship Review

16. Think Global
Act Locally
Faust
Lager Network Technology
M:+886 988367555
Msn : faustcare@gmail.com
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