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VR AR technologies in industrial application 產業應用發展介紹 1-2 產業應用
The document discusses various applications of virtual reality (VR) and augmented reality (AR) technologies. It covers VR/AR applications in different industries including gaming, entertainment, healthcare, engineering, travel, retail, real estate, education, automotive, military, cultural, and more. It also discusses some examples of VR and AR brand experiences and outdoor AR applications. The document emphasizes that VR can provide immersive experiences while AR can combine the physical and digital worlds.
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VR AR technologies in industrial application 產業應用發展介紹 1-2 產業應用
- 1. Confidential business informationby CJS Interactive., All Rights Reserved. VR AR科技於產業應用發展 by CJS Interactive Faust / 2016/11
- 2. Confidential business informationby CJS Interactive., All Rights Reserved. VR/AR應用領域
- 3. Confidential business informationby CJS Interactive., All Rights Reserved. Game 3
- 4. Confidential business informationby CJS Interactive., All Rights Reserved. 2015年 熱門VR遊戲類型 解謎 Keep Talking and Nobody Explodes (Oculus DK2) 環境探索 The Deep (PSVR) 動作/冒險 Elite: Dangerous (HTC Vive) 4
- 5. Confidential business informationby CJS Interactive., All Rights Reserved. Entertainment 5
- 6. Confidential business informationby CJS Interactive., All Rights Reserved. VR動畫/電影 VR(360度)演唱會 VR(360度)直播 (運動、競賽、選舉辯論) • Baobab Studios 2015年12月獲得 600萬A輪投資 國內: •跨視代 Lamigo 總冠軍賽 歐美 •Next VR+ Fox Sports •Next VR +CNN 2015年11月獲得 3000萬A輪投資 • Next VR+ 酷玩樂團 6 主流VR影音娛樂類型
- 7. Confidential business informationby CJS Interactive., All Rights Reserved. HealthCare
- 8. Confidential business informationby CJS Interactive., All Rights Reserved. VR手術模擬 / 即時同步 AR診斷 / 外科訓練
- 9. Confidential business informationby CJS Interactive., All Rights Reserved. 9 Engineering
- 10. Confidential business informationby CJS Interactive., All Rights Reserved. 10 汽車設計模擬 工廠生產線設計模擬
- 11. Confidential business informationby CJS Interactive., All Rights Reserved. Travel
- 12. Confidential business informationby CJS Interactive., All Rights Reserved. 360 Tour VR 旅遊體驗 VR 旅遊 互動 社交 旅遊未來發展
- 13. Confidential business informationby CJS Interactive., All Rights Reserved. 13 Retail
- 14. Confidential business informationby CJS Interactive., All Rights Reserved. Sixense vRetail ShelfZone VR+語音識別+AI+社交推薦VR+影音互動
- 15. Confidential business informationby CJS Interactive., All Rights Reserved. Real Estate 15
- 16. Confidential business informationby CJS Interactive., All Rights Reserved. 主流VR/AR房產應用 16
- 17. Confidential business informationby CJS Interactive., All Rights Reserved. 工程模擬 /訓練 / BIM 工程視覺化 17
- 18. Confidential business informationby CJS Interactive., All Rights Reserved. Military
- 19. Confidential business informationby CJS Interactive., All Rights Reserved. 「沉浸式互動射擊模擬系統」 中山科學研究院航空研究所 Dismounted Soldier Training System Intelligent Decisions 19
- 20. Confidential business informationby CJS Interactive., All Rights Reserved. Education
- 21. Confidential business informationby CJS Interactive., All Rights Reserved. 360度旅遊教學 Google Expeditions (Google Cardboard) 主流VR教育運用 虛擬科學實驗室 zSpace (AR 眼鏡+可追蹤頭部移動軌 跡的電腦螢幕) VR訓練課程 Speech Center (Gear VR) 21
- 22. Confidential business informationby CJS Interactive., All Rights Reserved. Automobile 22
- 23. Confidential business informationby CJS Interactive., All Rights Reserved. 沉浸式車輛研發測試 VR試乘/試駕
- 24. Confidential business informationby CJS Interactive., All Rights Reserved. Government
- 25. Confidential business informationby CJS Interactive., All Rights Reserved.
- 26. Confidential business informationby CJS Interactive., All Rights Reserved.
- 27. Confidential business informationby CJS Interactive., All Rights Reserved.
- 28. Confidential business informationby CJS Interactive., All Rights Reserved. Cultural
- 29. Confidential business informationby CJS Interactive., All Rights Reserved. MUSEUM
- 30. Confidential business informationby CJS Interactive., All Rights Reserved. PUBLIC ARTWORK
- 31. Confidential business informationby CJS Interactive., All Rights Reserved. PERFORMANCE
- 32. Confidential business informationby CJS Interactive., All Rights Reserved. ART CREATION
- 33. Confidential business informationby CJS Interactive., All Rights Reserved. THEMEPARK
- 34. Confidential business informationby CJS Interactive., All Rights Reserved. DOCUMENTORY
- 35. Confidential business informationby CJS Interactive., All Rights Reserved. HISTORY
- 36. Confidential business informationby CJS Interactive., All Rights Reserved. EVENT
- 37. Confidential business informationby CJS Interactive., All Rights Reserved. we can transport our clients to real or imagined places instantly. Take them on a virtual walk around an apartment or hotel suite that may not even be built yet, do a tour round your factory or office place. With VR
- 38. Confidential business informationby CJS Interactive., All Rights Reserved. With high media and public interest in VR early adopters can benefit from favorable media exposure. Four Elements in VR Immersive Impactful Novel Memorable Users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message. The intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change. Human brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
- 39. Confidential business informationby CJS Interactive., All Rights Reserved. Four types of experience 親臨體驗 Personal Presence 全景沉浸 Immersive Experience 走入幻境 Virtual World Exploration 虛實整合 From Virtual to Reality
- 40. Confidential business informationby CJS Interactive., All Rights Reserved. 40 Catwalk VR Experience / TopShop “Best Hybrid Event / Best Virtual Event” (2014 Event Tech Award)
- 41. Confidential business informationby CJS Interactive., All Rights Reserved. British Army VR Recruitment Experience
- 42. Confidential business informationby CJS Interactive., All Rights Reserved. 42 Teleporter/ Marriott Hotel
- 43. Confidential business informationby CJS Interactive., All Rights Reserved. 43 XC90 Test Drive/ Volvo
- 44. Confidential business informationby CJS Interactive., All Rights Reserved. 44 "Ascend the Wall" experience/ HBO
- 45. Confidential business informationby CJS Interactive., All Rights Reserved. 45 Sensorium/ Boursin
- 46. Confidential business informationby CJS Interactive., All Rights Reserved. 46 Trail Scape: Virtual Hike / Merrell
- 47. Confidential business informationby CJS Interactive., All Rights Reserved. 47 #Sudden Exploration / North Face (Korea)
- 48. Confidential business informationby CJS Interactive., All Rights Reserved. 48 Old Irish - Virtual Journey to Ireland
- 49. Confidential business informationby CJS Interactive., All Rights Reserved. we can take the physical world and combine it with the digital world giving brands the ability to engage with their consumers before, during and after making a purchase of their product. With AR
- 50. Confidential business informationby CJS Interactive., All Rights Reserved. 50 Outdoor AR Technical Requirements: • Tracking (GPS, compass ,etc) • Display (Handheld, headmounted) • Input devices • Processing, networking Using mobile /wearable systems to overlay AR content outdoors
- 51. Confidential business informationby CJS Interactive., All Rights Reserved. 51 Outdoor AR - Applications Tourism、Architecture、Gaming、Engineering...,etc.
- 52. Confidential business informationby CJS Interactive., All Rights Reserved. 52 Unbelievable Bus Shelter / Pepsi Max 2015 Gold OBIE Award Winner (OAAA) Advertising Agency: AMV BBDO, London, UK This bus shelter execution illustrates that OOH has become one of the most engaging, interactive, and innovative media in the world. Through the brilliance of AR, Pepsi Max masterfully disrupted a standard shelter and captured the attention of consumers who passed it. - Stephen Freitas, OAAA chief marketing officer “ ” Case 1
- 53. Confidential business informationby CJS Interactive., All Rights Reserved. 53 #FreeTheJoy AR game/ Cadbury Case 2 A motion screen at Waterloo Station in London featured an interactive game using AR where people walking by were encouraged to try and catch virtual objects on the screen that gave them joy. Winning involved hitting objects with hands or kicking to burst the objects on the screen. The winners got a Cadbury chocolate bar. Advertising Agency: Elvis Communication 現場觸及人數 168,000 FB觸及人數 1.6M Twitter貼文 觀看次數 3M
- 54. Confidential business informationby CJS Interactive., All Rights Reserved. Thank you Faust Chou /CEO CJS Interactive Mobile: +886-988-367-555 TEL: +886-2-23122760 E-mail：faustcare@mo1.com.tw QQ: 2068996851 Skype: faust_chou
Editor's Notes
- #5 Elite: Dangerous haElite: Dangerous s been a pioneer in the VR gaming department ever since it launched back in 2014 after a successful Kickstarter campaign. A big part of the draw to the game was its support of VR via the Oculus Rift. Demos were shown off using the DK2 version of the VR headset, with the team supporting VR via the Oculus Rift in a huge way. However, it seems that that level of support is going away, as the team has announced they will focus more on SteamVR instead of the more closed atmosphere of the Oculus Rift. This will mean much better support for gamers who own and use an HTC Vive, over the Oculus version of VR.
- #7 Animation is a core pillar of consumer media, generating $200B (2000億美元) globally each year, compared to the $600B spent on US entertainment annually. 著名Comcast Ventures has invested in NextVR, the leader in live VR sports and concert experiences,AltSpaceVR, the leader in social communication and now, we are excited to announce our investment in Baobab Studios, a VR animation content and technology Baobab Studios’ founders Maureen Fan and Eric Darnell bring deep expertise from the gaming and animation industries. Maureen served as VP of Games at Zynga where she managed several studios including the FarmVille sequels. Eric Darnell is a 20-year veteran of Dreamworks PDI and the Director of movies such as Madagascar and Antz. 拳擊VR直播: David Haye (著名重量級拳王) has teamed up with IM360 to launch the first live VR boxing match andShowtime has also created VR boxing broadcasts. Now, NextVR is collaborating with FOX Sports to bring live VR coverage of the Premier Boxing Champions (PBC) matches. NextVR worked with FOX last year on some pioneering VR projects at a NASCAR race last March and at the U.S. Open Golf Championship in June. Those events required covering vast geographic surfaces to tell a story so the excitement is palpable for boxing, which offers an ideal climate for this type of immersive technology. Next VR NextVR, a startup that promises to give consumers rich VR experiences for live events has raised a $30.5 million Series A led by Formation 8 the WSJ reports. Notably the raise was also participated in by Comcast Ventures and Time Warner Investments, suggesting that NextVR’s proposition of allowing couch surfers a stadium experience for sporting events and concerts is garnering attention from the major corporate TV powers-that-be.
- #40 結合VR體驗和真實世界的行銷活動，讓消費者轉眼從虛擬進入現實。 360度影片拍攝，讓消費者以第一人稱視角方式沉浸、體驗其中世界。 以CG動畫技術創造出高度擬真、寫實的3D虛幻世界，帶領消費者進入超越時空的幻境、並與之互動。 結合實拍或動畫技術，創造消費者於真實世界中難以成就/達成的模擬情境，並帶領消費者親臨實境體驗。
- #41 TopShop offered the public a unique front-row view of their exclusive fashion runway show during London Fashion Week using a 360 panoramic video stream. As a bonus, the user could find additional behind the scene footage from within the experience.
- #42 Create a world’s first VR recruitment experience for The British Army. Using the latest developments in 360 content production, show the thrill and excitement of serving in the forces from a first person POV and drive an increase in applications to join the Army and enroll in officer training programs.
- #43 Using the Oculus Rift and 4D sensory elements, Framestore, Teleporter’ booths aimed specifically at giving newlywed couples virtual honeymoons. Couples were sent on instantaneous 4D trips to the black sand beaches of Maui, or on the edge of skyscraper buildings in London where they faced a breathtaking drop to the ground.
- #44 Volvo make an app to support the launch of their XC90 SUV. It puts you in the cockpit and takes you on an idyllic ride through the country. 175k views on YouTube 155 Reviews on Google Play with an averaged of 3.6 stars
- #45 “Ascend the Wall” is an unprecedented 4D, Oculus Rift powered, virtual reality experience that lets you ride the winch elevator at Castle Black to the top of the 700-foot ice Wall. Along the way, 4D elements help bring this deeply immersive, 90-second experience to life including windfans that create the sensation of wind blowing through your hair and rumble-decks that allow you to feel the rickety elevator moving as you’re propelled to the top of the Wall.
- #46 Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats. Boursin exhibited this in various malls and events around the United Kingdom. 67,545 YouTube Views Winner of Masters of Marketing Award 2015 6 City Tour
- #47 Outdoor-apparel brand Merrell is using virtual reality to get back to its outdoor roots and re-engage with its core consumers -- adventure-lovers. The brand ran a "walk around" Oculus Rift experience at the Sundance Film Festival last month in what the company said will be the first of many virtual reality activations.
- #48 Using Oculus Rift, The Northface Korea bring shoppers a VR Experience that suddenly got awesomely real by mixing a 360 virtual adventure and a real life snowscape.
- #49 This campaign in Georgia wowed potential visitors with an amazing visual experience, and when they were done there was another very special surprise for them.
- #53 AMV BBDO & Grand Visual earned a Gold OBIE Award at the Outdoor Advertising Association of America’s (OAAA) 2015 OBIE Awards. We were recognised for our augmented reality Pepsi Max bus shelter in London. The OBIE Awards are one of the oldest and most prestigious advertising programs, honoring creative excellence in out of home (OOH) advertising campaigns. Inspired by the idea that Pepsi Max urges its consumers to push themselves “to the max” and accomplish “unbelievable” feats, AMV BBDO & Grand Visual pushed the boundaries of technical innovation. Augmented reality features were installed in a London bus shelter, and passersby became a part of a truly “unbelievable” experience as the scenery around them was disturbed by flying saucers, wild animals, and other out-of-this-world encounters. “This bus shelter execution illustrates that OOH has become one of the most engaging, interactive, and innovative media in the world,” said Stephen Freitas, OAAA chief marketing officer. “Through the brilliance of augmented reality, Pepsi Max masterfully disrupted a standard shelter and captured the attention of consumers who passed it.”
- #54 Cadbury took over Waterloo Station for two days with an experiential and digital OOH campaign that utilised augmented reality on Motion@Waterloo. - See more at: http://www.jcdecaux.co.uk/cadburys-campaign-waterloo#sthash.2tJdjmja.dpuf Matthew Williams, Marketing Director at Mondelēz International, said: “Our promotion is all about triggering the joy reflex, in unexpected, everyday situations. Winning what brings you joy made out of chocolate is a concept with huge appeal, and through these two interactive and engaging stunts we’re bringing it to life in a truly energetic and ‘joyous’ way that only Cadbury can!” The campaign was planned and booked by PHD and Talon. - See more at: http://www.jcdecaux.co.uk/cadburys-campaign-waterloo#sthash.B23SR7aG.dpuf