The document discusses various applications of virtual reality (VR) and augmented reality (AR) technologies. It covers VR/AR applications in different industries including gaming, entertainment, healthcare, engineering, travel, retail, real estate, education, automotive, military, cultural, and more. It also discusses some examples of VR and AR brand experiences and outdoor AR applications. The document emphasizes that VR can provide immersive experiences while AR can combine the physical and digital worlds.
Introduce the VR/AR Technologies and some trends might effect the Medical industry:
Surgery education & training
Can determine level of competence before operating on a patient
Trainee can return to the same procedure several times
Can duplicate the operative field and thereby enhance training
Reduce the need for expensive animal training models
The rise of VR AR - Lessons from the Pokemon`goFAUST CHOU
From the study of the wild success of the the viral, augmented reality (AR) game" Pokémon Go", lead to the coming trends of the Rising technology _ Virtual Reality and Augmented Reality
Introduce the VR/AR Technologies and some trends might effect the Medical industry:
Surgery education & training
Can determine level of competence before operating on a patient
Trainee can return to the same procedure several times
Can duplicate the operative field and thereby enhance training
Reduce the need for expensive animal training models
The rise of VR AR - Lessons from the Pokemon`goFAUST CHOU
From the study of the wild success of the the viral, augmented reality (AR) game" Pokémon Go", lead to the coming trends of the Rising technology _ Virtual Reality and Augmented Reality
Introduce the VR and AR technology and industry value chain , on going applications in verity industries , global VR AR market overview , and some Indicators Examples
Introduce the consolidation trends of the BIM (Building in Modeling) and VR AR industry ,especially focusing on the Construction ,Building and Real Estate business.
Virtual Reality: Are You Ready? - SMPS Presentation Boaz AshkenazyBoaz Ashkenazy
Society for Marketing Professional Services presents experts in the field of virtual reality (VR) and augmented reality (AR) as they relate to the AEC industry. Speakers will present on how they are using VR, its value in our industry, and what the VR future holds. Presentation by Boaz Ashkenazy, Studio 216
Enabling Mobile Virtual Reality Gaming | Nizar RomdanJessica Tams
Delivered at Casual Connect Europe 2016
Virtual Reality has emerged as a major new hot topic in the past couple of years. This talk will provide an overview of the VR landscape with a focus on the mobile side listing the key players as well as the major use cases. The talk will finish by presenting ARM's activities to enable an exciting Mobile VR Gaming experience.
VR/AR Meetup Frankfurt #1 cinematic VR AnalyticsChuck Ian Gordon
Presentation from the first Frankfurt Virtual and Augmented Reality Meetup about VR Analytics and Cinematic VR. Held on Saturday 23rd of January 2016 at the Institute for new media in Frankfurt Germany. Author: Chuck Ian Gordon, Gordon's Arcade & Skilltower Institute. www.GordonsArca.de
This presentation from the Sydney Virtual Reality Meetup Group #8 covers the latest industry news, details on the groups growth and Kain Tietzel's presentation"2016, Year of the VR Tsunami"
Case Study: Setting Up a Professional Virtual Reality Shoot Casey Sapp
For agencies and companies interested in investing in virtual reality. VRTÜL (pr. "Virtual") is a San Diego based Virtual Reality studio specializing in VR directing, filming, and post-production.
An in-depth guide to the VR industry, integrating VR into your business and achieve rapid ROI. This quick presentation will get you up to speed and ready to advise your colleagues on VR solutions
Introduce the VR and AR technology and industry value chain , on going applications in verity industries , global VR AR market overview , and some Indicators Examples
Introduce the consolidation trends of the BIM (Building in Modeling) and VR AR industry ,especially focusing on the Construction ,Building and Real Estate business.
Virtual Reality: Are You Ready? - SMPS Presentation Boaz AshkenazyBoaz Ashkenazy
Society for Marketing Professional Services presents experts in the field of virtual reality (VR) and augmented reality (AR) as they relate to the AEC industry. Speakers will present on how they are using VR, its value in our industry, and what the VR future holds. Presentation by Boaz Ashkenazy, Studio 216
Enabling Mobile Virtual Reality Gaming | Nizar RomdanJessica Tams
Delivered at Casual Connect Europe 2016
Virtual Reality has emerged as a major new hot topic in the past couple of years. This talk will provide an overview of the VR landscape with a focus on the mobile side listing the key players as well as the major use cases. The talk will finish by presenting ARM's activities to enable an exciting Mobile VR Gaming experience.
VR/AR Meetup Frankfurt #1 cinematic VR AnalyticsChuck Ian Gordon
Presentation from the first Frankfurt Virtual and Augmented Reality Meetup about VR Analytics and Cinematic VR. Held on Saturday 23rd of January 2016 at the Institute for new media in Frankfurt Germany. Author: Chuck Ian Gordon, Gordon's Arcade & Skilltower Institute. www.GordonsArca.de
This presentation from the Sydney Virtual Reality Meetup Group #8 covers the latest industry news, details on the groups growth and Kain Tietzel's presentation"2016, Year of the VR Tsunami"
Case Study: Setting Up a Professional Virtual Reality Shoot Casey Sapp
For agencies and companies interested in investing in virtual reality. VRTÜL (pr. "Virtual") is a San Diego based Virtual Reality studio specializing in VR directing, filming, and post-production.
An in-depth guide to the VR industry, integrating VR into your business and achieve rapid ROI. This quick presentation will get you up to speed and ready to advise your colleagues on VR solutions
Yode is a virtual, augmented and mixed reality production agency that creates revolutionary VR + AR solutions for businesses across multiple industries.
We provide full cycle of VR development process: whether it's design, 3D modeling, development or testing Virtual or Augmented Reality apps for any industries including advertising, education, exhibitions, healthcare and games.
Location Based VR: VR Internet Cafe & VR Arcade | Jikhan JungJessica Tams
Delivered at Casual Connect USA 2016. VR has been increasing in popularity, especially HTC Vive which is proving to be a good VR experience with hand controllers and room scale tracking. However, cost and space requirements make it difficult for the normal household to have this. In a similar way that Internet Cafes became popular in Asia in early PC days, VR Internet Cafes and VR Arcades will play an important role in the popularity of VR in these early days.
SpaceTime is a unique XR collaboration platform that allows project developers anywhere in the world to access 3D data and collaborate on projects along a timeline using both AR and VR devices and various telecommunications options.
Virtuosity X - blending the best of both worlds, live and virtual. The unrivalled power of the live event - experienced remotely.
Virtuosity X. is an integrated system of tried and tested technologies such as virtual reality, connected to amplify and blend the power of live.
Disrupting Reality: Taking Virtual & Augmented Reality to the EnterpriseCognizant
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries.
According to Statista, the combined the market size of VR & AR would be $210bn by 2022.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
Broadway Entertainment Group Interactive IntroductionKiwon Seo
Broadway Entertainment Group Interactive(BEGI) established by Dec. 2013. BEGI, a development company
for inter-industrial cultural contents, develops VR (virtual reality) contents that are linked to various hardware
by blending traditional offline businesses with VR, IT technologies We’ve developed various games and
tangible contents by applying hardware such as Ocuclus, Vive, Sixense stem, Perception neuron Currently We
are developing "Justice of darkness" that virtual room-escape game. Also, We are looking for Publishers and
Service Companies that prepare the VR gaming service or Clients who are seeking VR Game Developer.
How VR AR can be used in Policy Advocacy engagement 政策行銷 如何運用VR AR技術進行政策行銷FAUST CHOU
Policy Advocacy engagement
Presents the case for why brands should engage now especially for the policy advocacy field, including brand impact ,survey results and evidence of media interest, and shows the
amazing impact a good VR experience can have on consumers and brand perception.
The psychology of game lecture 2-1 the beginning of the game 遊戲心理學-系列二之一遊戲的起源FAUST CHOU
The psychology of game serious 2-1
Subject : Exploration of the beginning of the game
This course explores the psychology behind the game ,and others through six content units over seven weeks.
An introduction of Game licensing business , including the processing procedure , construction of quotation , negotiation logic and strategy , preparation before staring the game licensing business
This material was made for the class of Multimedia design ,to give a quick cap and overview of game design concept and introduction ,try to get them understanding about the game design position and requirement
Mobile entertainment markets opportunities and forecasts 2007-2012FAUST CHOU
This PPT material was made by 2007 ,it is the Mobile market analysis report at 2007 when I was served at III ,based on the technology development and market trends , and the cellular market growth ,point out the China and SEA region will be the biggies mobile game market , put forward some far-reaching recommendations about the regulation and control policy for the
Taiwan goverment
The Game profile of Soul of magic ,developed by Lager Network Technologies , the leading Online Game developer and publisher based at Taiwan , with excellent performance and tracked record
The Game profile of King of king III developed by Lager Network Technologies , the leading Online Game developer and publisher based at Taiwan , with excellent performance and tracked record
The Game profile of Fantasy online developed by Lager Network Technologies , the leading Online Game developer and publisher based at Taiwan , with excellent performance and tracked record
A Briefing of the Taiwan digital content industry ,including the production value analysis and shows the strength of the Taiwan digital content industry as the Gateway for the China market
The company profile of Lager Network Technologies , the leading Online Game developer and publisher based at Taiwan , with excellent performance and tracked record
遊戲心理學 The psychology of game - Class 6 _space and BehaviorFAUST CHOU
The psychology of game serious 6
Subject : Space and Behavior
This course explores the psychology behind the game ,and others through six content units over seven weeks.
遊戲心理學 The psychology of game - Class 5 _ society and behaviorFAUST CHOU
The psychology of game serious 5
Subject : Society and Behavior
This course explores the psychology behind the game ,and others through six content units over seven weeks.
Gamer behavior of European 淺談歐洲遊戲玩家輪廓與行為FAUST CHOU
Subject : Gamer behavior of the European
This course explores the behavior of the European gamers , give a outline comparison from psychology to the activety
遊戲心理學 The psychology of game - Class 4 _Game mechanics and psychologyFAUST CHOU
The psychology of game serious 4
Subject : Game mechanics and psychology
This course explores the psychology behind the game ,and others through six content units over seven weeks.
遊戲心理學 The psychology behinds the game - Class 3FAUST CHOU
The psychology of game serious 3
Subject : The psychology behinds the game
This course explores the psychology behind the game ,and others through six content units over seven weeks.
遊戲心理學 The psychology of game - Class 2-2 Exploration of humanity in gameplayFAUST CHOU
The psychology of game serious 2
Subject : Exploration of humanity in game play
This course explores the psychology behind the game ,and others through six content units over seven weeks.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
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2015年 熱門VR遊戲類型
解謎
Keep Talking and Nobody
Explodes (Oculus DK2)
環境探索
The Deep
(PSVR)
動作/冒險
Elite: Dangerous
(HTC Vive)
4
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「沉浸式互動射擊模擬系統」
中山科學研究院航空研究所
Dismounted Soldier
Training System
Intelligent Decisions
19
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360度旅遊教學
Google Expeditions
(Google Cardboard)
主流VR教育運用
虛擬科學實驗室
zSpace
(AR 眼鏡+可追蹤頭部移動軌
跡的電腦螢幕)
VR訓練課程
Speech Center
(Gear VR)
21
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we can transport our clients to real or imagined places
instantly. Take them on a virtual walk around an
apartment or hotel suite that may not even be built yet,
do a tour round your factory or office place.
With VR
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With high media and public interest in VR early adopters can
benefit from favorable media exposure.
Four Elements in VR
Immersive
Impactful
Novel
Memorable
Users wearing a headset are completely immersed in the content
meaning fewer distractions and more attention on the message.
The intensity of a VR experience is greater than traditional media
generating strong emotions in its users which are linked to
real behavior change.
Human brains are built to remember events linked to locations,
this means that VR experiences have a longer trace in the
audience’s memory.
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Four types of experience
親臨體驗
Personal
Presence
全景沉浸
Immersive
Experience
走入幻境
Virtual World
Exploration
虛實整合
From Virtual
to Reality
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40
Catwalk VR Experience / TopShop
“Best Hybrid Event / Best Virtual Event” (2014 Event Tech Award)
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we can take the physical world and combine it with the
digital world giving brands the ability to engage with their
consumers before, during and after making a purchase of
their product.
With AR
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50
Outdoor AR
Technical Requirements:
• Tracking (GPS, compass ,etc)
• Display (Handheld, headmounted)
• Input devices
• Processing, networking
Using mobile /wearable systems to overlay AR
content outdoors
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51
Outdoor AR - Applications
Tourism、Architecture、Gaming、Engineering...,etc.
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52
Unbelievable Bus Shelter / Pepsi Max
2015 Gold OBIE Award Winner (OAAA)
Advertising Agency: AMV BBDO, London, UK
This bus shelter execution illustrates that OOH
has become one of the most engaging,
interactive, and innovative media in the world.
Through the brilliance of AR, Pepsi Max
masterfully disrupted a standard shelter and
captured the attention of consumers who
passed it.
- Stephen Freitas, OAAA chief marketing officer
“
”
Case 1
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53
#FreeTheJoy AR game/ Cadbury
Case 2
A motion screen at Waterloo Station in London featured
an interactive game using AR where people walking by
were encouraged to try and catch virtual objects on the
screen that gave them joy.
Winning involved hitting objects with hands or kicking to
burst the objects on the screen. The winners got a
Cadbury chocolate bar.
Advertising Agency: Elvis Communication
現場觸及人數
168,000
FB觸及人數
1.6M
Twitter貼文
觀看次數
3M
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Thank you
Faust Chou /CEO CJS Interactive
Mobile: +886-988-367-555
TEL: +886-2-23122760
E-mail:faustcare@mo1.com.tw
QQ: 2068996851 Skype: faust_chou
Editor's Notes
Elite: Dangerous haElite: Dangerous s been a pioneer in the VR gaming department ever since it launched back in 2014 after a successful Kickstarter campaign. A big part of the draw to the game was its support of VR via the Oculus Rift. Demos were shown off using the DK2 version of the VR headset, with the team supporting VR via the Oculus Rift in a huge way.
However, it seems that that level of support is going away, as the team has announced they will focus more on SteamVR instead of the more closed atmosphere of the Oculus Rift. This will mean much better support for gamers who own and use an HTC Vive, over the Oculus version of VR.
Animation is a core pillar of consumer media, generating $200B (2000億美元) globally each year, compared to the $600B spent on US entertainment annually.
著名Comcast Ventures has invested in NextVR, the leader in live VR sports and concert experiences,AltSpaceVR, the leader in social communication and now, we are excited to announce our investment in Baobab Studios, a VR animation content and technology
Baobab Studios’ founders Maureen Fan and Eric Darnell bring deep expertise from the gaming and animation industries. Maureen served as VP of Games at Zynga where she managed several studios including the FarmVille sequels. Eric Darnell is a 20-year veteran of Dreamworks PDI and the Director of movies such as Madagascar and Antz.
拳擊VR直播:
David Haye (著名重量級拳王) has teamed up with IM360 to launch the first live VR boxing match andShowtime has also created VR boxing broadcasts. Now, NextVR is collaborating with FOX Sports to bring live VR coverage of the Premier Boxing Champions (PBC) matches. NextVR worked with FOX last year on some pioneering VR projects at a NASCAR race last March and at the U.S. Open Golf Championship in June. Those events required covering vast geographic surfaces to tell a story so the excitement is palpable for boxing, which offers an ideal climate for this type of immersive technology.
Next VR
NextVR, a startup that promises to give consumers rich VR experiences for live events has raised a $30.5 million Series A led by Formation 8 the WSJ reports.
Notably the raise was also participated in by Comcast Ventures and Time Warner Investments, suggesting that NextVR’s proposition of allowing couch surfers a stadium experience for sporting events and concerts is garnering attention from the major corporate TV powers-that-be.
TopShop offered the public a unique front-row view of their exclusive fashion runway show during London Fashion Week using a 360 panoramic video stream.
As a bonus, the user could find additional behind the scene footage from within the experience.
Create a world’s first VR recruitment experience for The British Army. Using the latest developments in 360 content production, show the thrill and excitement of serving in the forces from a first person POV and drive an increase in applications to join the Army and enroll in officer training programs.
Using the Oculus Rift and 4D sensory elements, Framestore, Teleporter’ booths aimed specifically at giving newlywed couples virtual honeymoons.
Couples were sent on instantaneous 4D trips to the black sand beaches of Maui, or on the edge of skyscraper buildings in London where they faced a breathtaking drop to the ground.
Volvo make an app to support the launch of their XC90 SUV. It puts you in the cockpit and takes you on an idyllic ride through the country.
175k views on YouTube
155 Reviews on Google Play with an averaged of 3.6 stars
“Ascend the Wall” is an unprecedented 4D, Oculus Rift powered, virtual reality experience that lets you ride the winch elevator at Castle Black to the top of the 700-foot ice Wall.
Along the way, 4D elements help bring this deeply immersive, 90-second experience to life including windfans that create the sensation of wind blowing through your hair and rumble-decks that allow you to feel the rickety elevator moving as you’re propelled to the top of the Wall.
Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats. Boursin exhibited this in various malls and events around the United Kingdom.
67,545 YouTube Views
Winner of Masters of Marketing Award 2015
6 City Tour
Outdoor-apparel brand Merrell is using virtual reality to get back to its outdoor roots and re-engage with its core consumers -- adventure-lovers.
The brand ran a "walk around" Oculus Rift experience at the Sundance Film Festival last month in what the company said will be the first of many virtual reality activations.
Using Oculus Rift, The Northface Korea bring shoppers a VR Experience that suddenly got awesomely real by mixing a 360 virtual adventure and a real life snowscape.
This campaign in Georgia wowed potential visitors with an amazing visual experience, and when they were done there was another very special surprise for them.
AMV BBDO & Grand Visual earned a Gold OBIE Award at the Outdoor Advertising Association of America’s (OAAA) 2015 OBIE Awards. We were recognised for our augmented reality Pepsi Max bus shelter in London.
The OBIE Awards are one of the oldest and most prestigious advertising programs, honoring creative excellence in out of home (OOH) advertising campaigns.
Inspired by the idea that Pepsi Max urges its consumers to push themselves “to the max” and accomplish “unbelievable” feats, AMV BBDO & Grand Visual pushed the boundaries of technical innovation. Augmented reality features were installed in a London bus shelter, and passersby became a part of a truly “unbelievable” experience as the scenery around them was disturbed by flying saucers, wild animals, and other out-of-this-world encounters.
“This bus shelter execution illustrates that OOH has become one of the most engaging, interactive, and innovative media in the world,” said Stephen Freitas, OAAA chief marketing officer. “Through the brilliance of augmented reality, Pepsi Max masterfully disrupted a standard shelter and captured the attention of consumers who passed it.”
Cadbury took over Waterloo Station for two days with an experiential and digital OOH campaign that utilised augmented reality on Motion@Waterloo. - See more at: http://www.jcdecaux.co.uk/cadburys-campaign-waterloo#sthash.2tJdjmja.dpuf
Matthew Williams, Marketing Director at Mondelēz International, said: “Our promotion is all about triggering the joy reflex, in unexpected, everyday situations. Winning what brings you joy made out of chocolate is a concept with huge appeal, and through these two interactive and engaging stunts we’re bringing it to life in a truly energetic and ‘joyous’ way that only Cadbury can!”
The campaign was planned and booked by PHD and Talon.
- See more at: http://www.jcdecaux.co.uk/cadburys-campaign-waterloo#sthash.B23SR7aG.dpuf