Designing Sites with SEO in Mind presentation given to Raleigh Durham Web Design Meetup group April 14, 2015.

1. DESIGNING SITES WITH
SEO IN MIND
Raleigh-Durham Web Design Meetup Group
April 14, 2015
by Sharon Dawson
TheeDesign Studio
@SharonADawson

2. Presentation on SlideShare
• Copy of this presentation available at
slideshare.net/SharonADawson

3. Titles
• Page title tags
• No one searches for the term "Contact Us"

4. Which do you prefer, Hummus or
CFH3374-e1410454698438?

5. Images
• Image names and alt text
• Small image size for quicker load time

7. Phone number
• Easy to find on site
• Adding Tel code for mobile

8. Address
• Easy to find on site
• Adding Address code
• On more than just contact page

10. Links
• Internal links throughout site
• Update with redesign or development
• Dev server links not updated after launch

11. Redirects
• 301s not 302s
• https versus http

12. Help Conversions
• Adding call to action on each page
• Contact form available on multiple pages

13. Content
• Original
• Non-duplicate

14. What phone number do you call?

15. Consistency
• Consist phone number on website
• Consist address on site, such as Suite vs #

17. Security
• Plugins to prevent spam
• Secure site