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Uploaded bySharon A. Dawson, DTM
From Amazon to WordPress: Creating your eCommerce site
The document outlines common consumer frustrations with eCommerce sites, including unreachable customer service and poor graphic design, leading to shopping cart abandonment. It emphasizes the importance of effective product presentation, user-friendly design, and the need for clear shipping and return policies to enhance customer trust and conversion rates. Additionally, it highlights the value of using platforms like Amazon to improve product visibility and customer engagement.
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More from Sharon A. Dawson, DTM
From Amazon to WordPress: Creating your eCommerce site
- 1. From Amazon to WordPress Creatingyour eCommerce site By Sharon Dawson @SharonADawson Marketing Communications Manager @TheeDesign
- 2. • Unreachable CustomerService • 22 percent of shopping cart abandonments were due to unreachable customer service. • Required Login to Order • 20 percent of shopping cart abandonments were due to forced registration. Things Consumers Hate About Ecommerce Sites
- 3. • No Wayto Sort or Filter Results • Sort and filter category pages and search results. • No Search Options • Customers who use on-site search to find products are more than three times more likely to convert than customers who don't. • Poor Graphic Design • 42 percent of folks do not trust poorly designed sites. Things Consumers Hate About Ecommerce Sites
- 4. The Customer isAlways…
- 5. Cheap! • Shipping Costs •Coupon Codes • Stacking promotions The Customer is Always
- 6. Lip balm: $3.30 howmuch to ship on burtsbees.com website?
- 7. A Picture isWorth…
- 8. A Picture isWorth Nothing if it’s Wrong • Picture matches description and title • Correct color, flavor, type • Size • Special packaging
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- 12. The eCommerce Golden RuleIs Do Unto Others As Amazon Has Done Unto Others
- 13. eCommerce Basics • Homepageobvious it’s eCommerce • Well designed product pages • Logical easy to use checkout flow • 301 Redirects when a product no longer available • FAQ page relating to eCommerce, not just company or products • Standard Pages in footer • Terms of Use • Privacy Policy • Shipping Policy • Returns Policy
- 14. • Appealing Images •Product description not duplicate! • If multiple colors/flavors/size, drop down or separate options on the page that carries over to the payment engine • Size or quantity in container clearly listed • Reviews Product Pages
- 15. • WooCommerce Subscriptions •Accepts weekly, monthly, annual payments • Table Rate Shipping • Stripe Payment Gateway • WooCommerce Mailchimp • WooCommerce Currency Switcher • Products Slider • PDF Invoices WooCommerce Plugins
- 16. • Offer differentthan on page already • FOMO • Split Test • Not for newsletter signup • OptIn Monster Plugin Pop Ups
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- 18. • Introduce yourproducts via Amazon • Deal in the package • Follow up email with a deal Can’t Beat ‘Em, Join ‘Em
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- 20. • Google ProductFeed through WooCommerce • Feeds into Google Merchant Center Google Shopping
- 21. Don’t Forget… • TheCustomer is Always… • A Picture is Worth… • eCommerce Golden Rule… Follow Me! @SharonADawson @TheeDesign Get this presentation (will be added by end of day) https://www.slideshare.net/sharonadawson