My presentation to the downtown Vancouver, WA Chamber of Commerce. Includes an overview of emerging technologies and optimization tactics t get you found in local search.
Building Personal Brand Authority Online via Content & Social SEOMark Traphagen
How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
I'm hardly an expert on internet safety, but I am a dad, and I worry about this stuff a lot. Plus, I'm a serious internet nerd. I put this deck together to present at my kids' school. I've got a few tips in it that might help folks who haven't turned their nerdosity to 11.
Tips include:
How to use Google to 'listen' for potential bullying, risky behavior or other information you need to know.
A few apps I've found helpful.
Why filtering software doesn't work.
This is NOT parenting advice!!!! It's a set of things any adult can use. What you do with it is your own business.
Building Personal Brand Authority Online via Content & Social SEOMark Traphagen
How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
I'm hardly an expert on internet safety, but I am a dad, and I worry about this stuff a lot. Plus, I'm a serious internet nerd. I put this deck together to present at my kids' school. I've got a few tips in it that might help folks who haven't turned their nerdosity to 11.
Tips include:
How to use Google to 'listen' for potential bullying, risky behavior or other information you need to know.
A few apps I've found helpful.
Why filtering software doesn't work.
This is NOT parenting advice!!!! It's a set of things any adult can use. What you do with it is your own business.
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...Laura Slingo
Linking to product pages – looks a little spammy and unnatural, right? Not necessarily. From anchor text analysis and technical link prospecting to asset identification and writing killer pitches, this is how to build savvy links to sales pages and get your products ranking.
The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker.
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Jason Barnard — Structured Data for the Knowledge PanelSemrush
These slides were presented at the SEMrush webinar "Structured Data for the Knowledge Panel". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-the-knowledge-panel/
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
Simple and mostly free Internet tools for Summer Camp Directors (and other business managers).
Notes for this presentation can be found here:
The Internet Will Make You a Better Camp Director, Section 1 - Communication (http://bit.ly/1Mr3CN)
The Internet Will Make You a Better Camp Director, Section 2 - Staff ( http://bit.ly/4h3wHC)
The Internet Will Make You a Better Camp Director, Section 3 - Collaboration (http://bit.ly/YEtn)
The Internet Will Make You a Better Camp Director, Section 4 - Marketing (http://bit.ly/QIPYm)
Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)Jason Wright
My presentation to Clark College students and staff November 8th, 2017. It's a deep dive into things I really latched on to the last 10 years and helped me grow into the person I am today. There's so much more I wanted to say, but I had a blast and hope to do it again.
From the 2018 Business Web Practices Speaker Series established by Bruce Elgort of Clark College. In this presentation, I share the journey of becoming what I had always wanted to be.
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...Laura Slingo
Linking to product pages – looks a little spammy and unnatural, right? Not necessarily. From anchor text analysis and technical link prospecting to asset identification and writing killer pitches, this is how to build savvy links to sales pages and get your products ranking.
The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker.
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Jason Barnard — Structured Data for the Knowledge PanelSemrush
These slides were presented at the SEMrush webinar "Structured Data for the Knowledge Panel". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-the-knowledge-panel/
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
Simple and mostly free Internet tools for Summer Camp Directors (and other business managers).
Notes for this presentation can be found here:
The Internet Will Make You a Better Camp Director, Section 1 - Communication (http://bit.ly/1Mr3CN)
The Internet Will Make You a Better Camp Director, Section 2 - Staff ( http://bit.ly/4h3wHC)
The Internet Will Make You a Better Camp Director, Section 3 - Collaboration (http://bit.ly/YEtn)
The Internet Will Make You a Better Camp Director, Section 4 - Marketing (http://bit.ly/QIPYm)
Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)Jason Wright
My presentation to Clark College students and staff November 8th, 2017. It's a deep dive into things I really latched on to the last 10 years and helped me grow into the person I am today. There's so much more I wanted to say, but I had a blast and hope to do it again.
From the 2018 Business Web Practices Speaker Series established by Bruce Elgort of Clark College. In this presentation, I share the journey of becoming what I had always wanted to be.
Lean Social How to Pick the Right Social Media for your Business - Forward ...Social Jack
In today’s world of social media, with so many options, it becomes overwhelming to pick the areas that work best. In these slides, we will talk about new techniques and, learn about active and passive social networks. We'll talk about effective engagement, how to build relationships and how not lose your mind all at the same time.
In this session you will learn:
- how to pick the best platforms for you
- cool new techniques for “Lean Social”
- efficient tips to manage these platforms
- the difference in Active vs. Passive Social Networks
***********************************
About Your Presenter --
Dean DeLisle, Founder and CEO, Forward Progress
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
The presentation explains briefly, the underpinning factor, that increases you search ability on search engines such as Google etc. It also gives you an idea how important Google + and other social media sites are for your brand.
Monetizing Social Media: The Art and Science of Online Conversion - Forward P...Social Jack
Dean DeLisle, Founder and CEO of Forward Progress, will show you how to accelerate online conversion by building trust and community around your brand.
With social engagement infused in their online conversion, many brands are improving their understanding of buyers and elevating their sales. Join Dean DeLisle for this session and strategically engage with your prospects before your competitors!
In this webinar, you’ll learn to:
- Understand your online social networks
- Attract targeted relationships
- Increase high quality referrals
- Build an online community around your brand
If you can't join us live, you can still register to receive the webinar’s recording and materials by email.
Forward Progress has trained over 85,000 people in over 40 countries on increasing online lead generation, engagement, and conversion.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections into powerful results.
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
In this talk, Sophie will be discussing how to get started with your SEO. From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.
How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.
Reviewed in the Webinar:
-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing
LinkedIn: How to Close More Sales through Your Connections - Forward Progress...Social Jack
With over 300,000,000 professionals on LinkedIn, your immediate network is connected to more business prospects than you might realize. Join us to learn how to harness the power of your network to be found by your prospects before your competitors.
Forward Progress has trained over 85,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract second and third degree prospects
-Increase targeted referrals
-Expand your pipeline
-Discover new business channels
To receive the webinar’s recording, complete our registration form to receive the webinar recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
Presenter: Rand Fishkin, Moz, Wizard of Moz
The landscape of search continues to shift, and the practices that earn high rankings, great traffic, and powerful ROI do, too. In this presentation, Rand will show how and where people are searching on the web, what's working in the results, and give away a few of the most powerful, tactical tips for web marketers to boost their traffic.
Toronto Real Estate Investing Masterclass | Volition PropertiesVolition Properties
Please note:
* The presentation materials are for illustrative purposes only - contact Volition Properties and/or Vine Group representatives for a formal review or use
* The materials are intended for personal use, and permission is required to use or further distribute information contained in the slides and/or recording
LinkedIn: How the Next Generation of Networking Can Work for You - Dean DeLis...Social Jack
This slidedeck supplemented Dean DeLisle's discussion with the National Association of Dental Plans on how LinkedIn's network can benefit dental insurance professionals.
LinkedIn: The Top 5 Conversation Starters to Generate New Business - Forward ...Social Jack
This slidedeck supplemented the following Forward Progress webinar by Dean DeLisle:
If your business does well with referral based business then you’re going to enjoy this webinar. In this session, we show all participants how to get into conversation with people on LinkedIn and convert them into new business.
In this Complimentary Webinar: Dean DeLisle, Founder and CEO of Forward Progress, will give you the first 5 simple yet critical steps to start conversations on LinkedIn.
You will learn great conversation starters in:
- Your LinkedIn Network
- Your Connection Center
- Group Discussions
- Other critical areas
Learn what to say and where to say it. This webinar will provide an understanding of how LinkedIn engagement will build relationships and gain trust with your ideal connections.
All registrants will get access to the recording and materials.
Forward Progress has trained over 85,000 people in over 40 countries on increasing referrals and targeted appointments using LinkedIn!
With over 250,000,000 professionals on LinkedIn, you are closer to your targeted sales prospects than you think. Learn how to find them before your competitors do. You will see how easy it is to start a conversation and engage with a new prospect on LinkedIn and then convert them into a sale.
Testimonial: “Having worked with Dean over the last couple of years, I've grown to appreciate his dynamic approach to business development. I've seen dramatic results recently using his conversation starting tips, nearly doubling our deal flow. Dean and his company, Forward Progress, are two of the best things to happen to our company in a long time.” William Beal – Real Estate
Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
These are the slides from the August 13 Social Jack Presentation: Linked in Social Selling- 5 Easy Steps to Convert Connections to New Sales. During the session we covered the following topics:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
Similar to Managing the Future Monsters of Google Search (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
27. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
100’s of Factors
28. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
29. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
30. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
31. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
B2B marketers allocate 28 percent of their total marketing
budget, on average, to content marketing. The most effective
allocate 42 percent, and the most sophisticated/mature
allocate 46 percent. (Content Marketing
Institute/MarketingProfs)
32. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
33. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
34. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
35. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
36. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
37. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
38. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
39. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
40. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
location
tracking
keywords
validationblog
code
link text
page url
redirects
52. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Experience, UX / UI
● How do people use your website?
● What do they do on your website?
● How are you making that better?
53.
54.
55.
56.
57.
58. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Google Is Learning / Adapting
● Google is trying to understand user experience more and
more and more.
● They’ve released a new benchmarking tool for mobile.
59. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
60. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
61. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Google Wants to Get More
Personal and JUDGY!
62. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
They Already Are!
63. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Examples
64. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Examples of UX Scoring
● Click Through Rates (ads / organic)
● Site Speed (desktop / mobile)
● Duplicate Content
● Google Ads Denied (if page too slow)
65. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Want Some Tools?
66. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
You’ll Have to Wait Until
the End :)
68. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
SERP’s and Getting Found
● Know What It Is
● Hope It Stops Changing
● Get Ready for Bigger Changes
69. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
70. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
https://thenextweb.com/google/2018/
03/05/google-material-design-search-
test/
71. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
72. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
73. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
74. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
75. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
SERP’s and Centroids
● Don’t Be Afraid of “Centroids”.
● Location, Location, Location
● Be Specific
76. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
What Is A Centroid?
77. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
It’s User Location Data
That Impacts Local
Search
78. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
79. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Centroids, What You Can Do
● Vancouver, WA is different than Downtown
Vancouver, WA.
● Create, you guessed it, more content.
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Centroids, What You Can Do
● Hyperlocal content writing for events like these.
Example: My Presentation to the Chamber in
Downtown Vancouver, WA
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Where Does Assistive
Data Come From?
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Technology, What to Watch
● Chat Bots
● Voice Search
● Wearables
● Beacons
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86. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Why, Seriously?
● People Don’t Want to Talk to Other People
● Users Want Things Done NOW
● Getting Placed on “Hold” Is a Special Kind of Hell
87. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
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90. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
PREDICTION: Google will utilize its massive
database of information by creating a new type of
social engagement between you and AI.
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It Already Exists
92. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
93. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Technology Turning to Voice
● We Use Voice in Vehicles
● Voice Is Mobile Friendly
● We Talk and AI Listens (sometimes)
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95. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
96. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Statistics On Voice
● “There are over one billion voice searches per month. (January 2018)”
estimates Alpine.AI
● “Google voice search queries in 2016 are up 35x over 2008” according to
Google trends via Search Engine Watch
● “40% of adults now use voice search once per day” according to Location
World
97. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
“Cortana now has 133 million monthly
users” according to Microsoft/Tech Radar
98. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
● “In May 2016, 1 in 5 searches on an Android app in the USA
were through speech” according to KPCB
● “25% of 16-24s use voice search on mobile” via Global
Web Index
Statistics On Voice
99. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Voice Search Gets You
One Result
100. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Siri Uses Yelp, Not
Google
101. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
● Voice search will accelerate, but people will still do
research on phones, tablets and desktop computers.
● Voice and reputation will play a key part in discovery.
● Your website and online reputation must represent you
very, very well.
Voice + Assistants
102. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Wearables, Still In Play
● New Tech Coming
● Currently Not Effective Search Tools (besides voice)
● More Interactivity Is Expected
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“We’re trying to determine what the best future will look like
for other kinds of ways to experience AR than just phones. “It
will take a while for the technologies to mature… it will be a
few years before that’s the case. We’re going to invest for a
long period of time in that area as the technology catches up
to where people want it to go,” he added.
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Hands Free.
Assistive.
Visual.
106. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Beacons, Sneaky Marketing
● Proximity Marketing will Increase Retail by $44 Billion
● Invasive, But Timely and Relevant
● Must Be Hyper Relevant to a User
107. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
108. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
Beacons, Installation Required
● Have Not Tested Yet
● Beacons Are Cheap https://store.gimbal.com/
● Get Your FB Beacon
● Setup Varies (FB Setup)
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Resources
● SEO 101 White Paper
● Search Engine Land
● Whiteboard Friday
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Tools, Site Speed
● Pingdom Site Speed
● GT Metrix
● Lighthouse (built into Chrome)
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Tools, Site Structure
● MozLocal
● ScreamingFrog (crawls website)
● Google My Business (posts, questions, images)
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Technology, Future Is Now
● FB Beacon Request
● Build a Chat Bot
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115. follow + tweet me @thewrightjasonJason Wright, COO at Webfor
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Additional Information
http://bit.ly/monster-hunter