Instagram is where it's at

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Instagram is a more effective platform than previously thought for marketing and engagement. Using relevant hashtags can increase likes by 38% and engagement by 56% on Instagram posts. The article provides tips on tools and profiles to follow, such as a "Fast Food King" on Instagram, to help improve marketing through hashtags and engagement on the platform.

Technology

Don't believe what
you‘ve heard: Instagram
is where it's at
by Sharon Dawson
Digital Marketing Coordinator

Connect with Me
Twitter: TheeDesign
Twitter: SharonADawson
Instagram: TheeDesign
www.TheeDesign.com

Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost. Presented at Content Jam, Chicago, 2014.

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