This document discusses search engine optimization (SEO) and recovering from Google algorithm updates like Penguin that aim to combat spammy links. It introduces Christoph Cemper, founder of LinkResearchTools, which offers SEO tools to help with link audits, penalty recovery, and protection against future updates. The document emphasizes that SEO requires ongoing work like regular link audits, disavowing risky links, and adding new content to stay relevant and protected from algorithms. It also warns against risky linking practices like buying or exchanging links that could appear unnatural or spammy.

1. CHRISTOPH C. CEMPER
RECOVER–PROTECT–BUILD
Christoph C. Cemper

2. ABOUTCHRISTOPH C. CEMPER
SEO
Founderof
LinkResearchTools
CreatorofLink Detox

4. ABOUT
•20 SEO Tools in onesuite
•Domain & Link Analysis
•CompetitiveResearch
•Link Audits
•Penalty Recovery
•Website Relaunch Support

5. ABOUT
•4 SEO Tools ONLY forPenalties
•Link Detox
•Link DetoxScreener
•CompetitiveLink Detox
•Link DetoxBoost

6. RANKINGS.
RESULTS.

7. GOOD SEO

8. NO BIG DEALTHAT
„Glory Terms“
VanitySearch
IF youdon‘thavebrandrankings… … youarereallyin troubleorwrongbrand

9. MATTER

12. THIS

13. Matt Cutts, Head ofGoogle WebspamTeamFightingSEO Spam sinceJanuary2000

14. BUT: ARE HAPPENING
The questionisWHEN…
AndWHO getshit.

15. A 99% DROP IN TRAFFIC HURTS

16. A 99% DROP IN TRAFFIC HURTS

17. IF GOOGLE CALLS YOU „PURE SPAM“

18. EXPEDIA

19. TURKISH NEWSPAPER
•BeenSpammingOnpageKeywords
•Manual Penalty byGoogle –WarningShot
•RemovedSpam
•Recovered

20. THOUSANDS OF VICTIMS…
Penguin 1on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2on May 26, 2012 (impacting less than 0.1%)
Penguin3on October5, 2012 (impactingaround0.3% ofqueries)
Penguin 4(AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin5(AKA Penguin2.1) on October4, 2013 (impactingaround1% ofqueries)
Penguin6 (AKA Penguin3.0) on October17 (impactingaround1% ofqueries)

21. It‘san automatedSpam Fighter.

23. GOOGLE PENGUIN
Penguinhates
Low qualitylinks
Over optimizedanchortext
Keyword stuffing
Penguinlikes
Natural links
Contextualthematiclinks
Diversifiedanchortext
This isunacceptable

24. A QUICK INTRODUCTION

26. IMPLEMENT
ONGOING Link Audit, Outreach, DisavowandBoost
WEEKLY!

27. PROTECT
Continuousmonitoring
Link Alerts

28. AUDITOUTREACH, DISAVOWBOOST

29. AUDITOUTREACH, DISAVOW BOOST

30. AUDITOUTREACH, DISAVOW BOOST

31. AUDITOUTREACH, DISAVOW BOOST

32. AUDITOUTREACH, DISAVOW BOOST

33. AUDITOUTREACH, DISAVOW BOOST

37. RECOVERYJOY –300% INCREASE
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/

38. Rick Lomas: www.foldingbikeguide.co.uk

39. Marc Enzor: www.geeks2you.net

40. www.elikarealestate.com/

41. Darryl Coombeshttp://www.webseo.co.za/

42. Darryl Coombeshttp://www.webseo.co.za/
Marc Kenigsberghttp://bitcoinchaser.com/

43. …

44. WHAT TOAVOID

45. HOWPENGUINPROBLEMS LOOK LIKE

46. ORSO

47. THIS MEANS...
…itisNOT
about
a singleRiskyLink

48. PENGUIN3.0NOT FINISHED YET

49. PAST: PRICE PER LINK!
Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link per Link 11 Cent… COME ON!

50. NOW: RISK PER LINK!
How
Might
Your
Links
Harm
YOU?

51. Not indexed domains
Dangerous domains (Malware, Malicious or Virus)
Weak domains
Link networks
ArticleDirectory Links
Spammyforums
Location problems

52. BAD
BuyLinks

53. BAD
Free Directories

54. BAD
Forum/Blog Spamming

55. BAD
Link Swaps
1:1
Triangle
Link Wheels

56. BAD
AutomatedGuest Blogging
„Guest Blogs“ thatarepaidlinks
STILL GOOD: Original Content + Authority Sites

57. BAD
Money Keyword Link Growth with
Widgets
Themes
Infographics

58. Common Backlinks
Link Juice Thief
MissingLinks
Competitorsstrongestlinks withlowrisk

59. Other people are far more likely to link to your website if it offers great content, particularly if that content is unique.

60. Should I Buy Links To Improve Google Rankings?
SHORT ANSWER–NOTIF THEYLOOK LIKE PAID LINKS!
Problem is –Link Sellers Are Rarely Discreet

62. It's OK to ask for links --if you do it the right way.

63. This is the most important thing to do, but it's also the hardest way to earn links
Press releases are still important, but they're more useful for spreading the word about something important your company did --such as hiring a noted executive, releasing a new product or embarking on a charitable endeavor.

64. With some good PR follow up you can usually convert that into a ‘link’ and add some extra value to the piece they have written, so everyone wins.

69. SEO
SEO is not a one-shot process.

70. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

71. It is just one istybitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

72. Check for canonicalization issues –www and non-www domains. Decide which one you want to use and 301 redirect the other to it.

73. Diversity is the keyto success for your website to be high scoring. Be different from what others do.

74. SEO IS NOT A ONE-SHOT PROCESS!!!
The search landscape changes daily, so expect to work on your optimization often.

75. EXPECT ALWAYS RUNNING PENGUINALGO
PenguinStill running
Maybeforever
Protectyoursite
Link Alerts
Link Detox
WeeklyDisavows
WeeklyLink DetoxBoost

76. GivemeYourBusiness Card
andI will giveyoua
FREE MONTH ACCESS TO LRT
=

77. A LOTQUESTIONS?
CONTACT US
helpdesk@linkresearchtools.com
http://www.linkdetox.com
http://www.linkresearchtools.com
http://helpdesk.linkresearchtools.com