Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Presentation slides from the Women in Tech SEO / ReadingSEO Mash up Event in Reading, 14th November 2019. Covering seasonal SEO and how to manage your pages for the best wins.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Presentation slides from the Women in Tech SEO / ReadingSEO Mash up Event in Reading, 14th November 2019. Covering seasonal SEO and how to manage your pages for the best wins.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
[US] 2014 Ranking Factors Webinar - Jordan KoeneSearchmetrics
Haven’t had time to read the SEO Ranking Factors and Rank Correlations 2014 – Google U.S? That’s OK; we’ve got you covered! Check out the slides from our one-hour live webinar, where we will cover the highlights from the report.
If you’ve ever worked on a development project from start to finish, and you don’t operate on a fully integrated design, development, and digital marketing team, then you may be familiar with the struggle of prioritizing which SEO steps should be taken when.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Internationalizing Your SEO. PRESENTATION: Internationalizing Your SEO: Setting Hreflang For International SERP Success - Given by Aleyda Solis, @aleyda - Orainti, International SEO Consultant. #SMX #22A3
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
The Importance of E.A.T and Your Blog Strategy - Authoritas 'Tea-time SEO' Se...Authoritas
Get practical advice from SEO experts Alice Morgan and Tamara Warren from Alta Digital on the importance of Google's E.A.T (Expertise, Authority, Trust) framework used in it's Google Quality Raters' Guidelines to your blog strategy. In this short ~20 minute talk they present bite-sized actionable search engine optimization advice and blog/content strategy tips for the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=iSApYipQCJk
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Information Architecture for SEOs - Matching intent to pages & internal linki...Dominic Woodman
Links are part of the puzzle, but if your site makes no sense and doesn’t do a good job of matching up intents to templates and pages, all the links in the world aren’t going to help. I want to take people through the process of matching intents to templates first.
Don't worry we'll still get to links, but we'll start with the more under-used part.
The process is roughly: building your keyword area, gathering all the SERP data, grouping those keywords into intents, analysing those the SERP groupings for those keywords, turning the output into page and keyword targeting and then evaluating how the process went, because crucially this is a process. You probably won’t nail it first time.
For the links part we'll evaluate 5 main principles for building an information architecture.
- Aim for a shallow pyramid
- Don't have dead end pages
- Use anchor text
- Link topics together
- Don't link to non-indexable URLs
Pumping out content is easy for an enterprise brand.
But is that content providing higher ROI and value to your target audience or leading to higher bounce rates?
Does your target audience feel the same connection to your content as you do?
Do you take part in the online conversations that matter to your brand?
Are you tracking the right competitors?
This presentation seeks to help enterprise brands be more strategic in planning content, expanding their competitive reach, and truly connecting with their target audience.
Register for this webinar to learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution.
You’ll learn:
-Why competitive research is your most effective tool in identifying conversations you should be part of.
-What people are asking about your content via YouTube.
-How to put quality over quantity and avoid churning out articles with low SEO value.
Enterprise brands get a lot of organic traffic, but that doesn’t always lead to conversions.
Oftentimes, it’s just noise based on name recognition and domain authority.
Join Katie Greenwood, Sr. SEO Manager at Conductor, as she shows the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces.
She will review how top brands create content that generates loyal customers and establishes themselves as leaders in their space.
[US] 2014 Ranking Factors Webinar - Jordan KoeneSearchmetrics
Haven’t had time to read the SEO Ranking Factors and Rank Correlations 2014 – Google U.S? That’s OK; we’ve got you covered! Check out the slides from our one-hour live webinar, where we will cover the highlights from the report.
If you’ve ever worked on a development project from start to finish, and you don’t operate on a fully integrated design, development, and digital marketing team, then you may be familiar with the struggle of prioritizing which SEO steps should be taken when.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Internationalizing Your SEO. PRESENTATION: Internationalizing Your SEO: Setting Hreflang For International SERP Success - Given by Aleyda Solis, @aleyda - Orainti, International SEO Consultant. #SMX #22A3
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
The Importance of E.A.T and Your Blog Strategy - Authoritas 'Tea-time SEO' Se...Authoritas
Get practical advice from SEO experts Alice Morgan and Tamara Warren from Alta Digital on the importance of Google's E.A.T (Expertise, Authority, Trust) framework used in it's Google Quality Raters' Guidelines to your blog strategy. In this short ~20 minute talk they present bite-sized actionable search engine optimization advice and blog/content strategy tips for the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=iSApYipQCJk
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Information Architecture for SEOs - Matching intent to pages & internal linki...Dominic Woodman
Links are part of the puzzle, but if your site makes no sense and doesn’t do a good job of matching up intents to templates and pages, all the links in the world aren’t going to help. I want to take people through the process of matching intents to templates first.
Don't worry we'll still get to links, but we'll start with the more under-used part.
The process is roughly: building your keyword area, gathering all the SERP data, grouping those keywords into intents, analysing those the SERP groupings for those keywords, turning the output into page and keyword targeting and then evaluating how the process went, because crucially this is a process. You probably won’t nail it first time.
For the links part we'll evaluate 5 main principles for building an information architecture.
- Aim for a shallow pyramid
- Don't have dead end pages
- Use anchor text
- Link topics together
- Don't link to non-indexable URLs
Pumping out content is easy for an enterprise brand.
But is that content providing higher ROI and value to your target audience or leading to higher bounce rates?
Does your target audience feel the same connection to your content as you do?
Do you take part in the online conversations that matter to your brand?
Are you tracking the right competitors?
This presentation seeks to help enterprise brands be more strategic in planning content, expanding their competitive reach, and truly connecting with their target audience.
Register for this webinar to learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution.
You’ll learn:
-Why competitive research is your most effective tool in identifying conversations you should be part of.
-What people are asking about your content via YouTube.
-How to put quality over quantity and avoid churning out articles with low SEO value.
Enterprise brands get a lot of organic traffic, but that doesn’t always lead to conversions.
Oftentimes, it’s just noise based on name recognition and domain authority.
Join Katie Greenwood, Sr. SEO Manager at Conductor, as she shows the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces.
She will review how top brands create content that generates loyal customers and establishes themselves as leaders in their space.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
Internet marketing Ninjas is the full-service Internet marketing company providing search optimization, social media marketing, content creation and promotion, branding services. this deck gives an overview of InternetmarketingNinjas.com services
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies.
Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world.
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Advanced SEO for Ecommerce Sites - Patrick Altoft at Ecommerce Expo 2013Branded3
This presentation will cover how brands and ecommerce sites can position themselves to take advantage of future Google updates and deliver long term sustainable rankings.
Scaling SEO Across Large Enterprise EcosystemsKeith Goode
Presented at SMX West in San Jose, California on Wednesday, March 14, 2018, "The Art and Science of Wrangling Chaos into Order: Scaling SEO Across Large Enterprise Ecosystems" shows the challenge of large enterprise, big brand SEO, the current state of affairs, and the ideal state of scaling SEO globally. Keith Goode, SEO Manager for IBM Security, discussed this alongside fellow panelists Eli Schwartz and Laura Lippay and moderator, Chris Sherman.
When Friendly Fire Strikes - True Stories - Pubcon Vegas 2024Keith Goode
Presented on Wednesday, March 6, 2024 at Pubcon in Las Vegas, NV at the Luxor Casino and Resort conference center.
In the trenches of digital marketing, internal conflicts can be just as fierce as external competition. SEO warriors, your greatest foes might not be spam bots or algorithm updates, but colleagues from other departments with good intentions (and sometimes, questionable tactics).
Ever faced these SEO roadblocks?
UX wants to revamp the site structure, throwing your carefully crafted keyword targeting into chaos.
Legal nixes that perfect meta description because it uses a "trademark grey area" term.
Marketing insists on a flashy new subdomain, splintering your precious link juice.
Sound familiar? You're not alone. This session is your battle cry, your guide to navigating the treacherous landscape of in-house SEO conflicts.
Here's what you'll learn:
Identifying common SEO roadblocks from other departments.
Building bridges, not walls: Communication strategies for winning over colleagues.
The art of compromise: Finding SEO-friendly solutions that appease everyone.
Case studies: Real-world examples of SEO victories forged in the fires of friendly fire.
Leave this session armed with the knowledge and tactics to turn internal conflict into collaborative triumph. Remember, SEO isn't a solo mission - it's a team effort. Let's win together!
2023-Pubcon Pro Austin - Navigating Egos Red Tape and Conflicting Priorities ...Keith Goode
No one doubts that business leadership is difficult. With the shifting landscapes of national and regional economies, fluctuating interest rates and their effects on consumer spending, supply chain issues, etc. being able to make quick decisions and shift a business’ focus are vital skills nowadays.
But how do shifting priorities affect SEOs and their ability to address elements like:
- Addressing Technical Debt
- Project Prioritization with other teams
- SEO industry updates and changes in the SERPs
- Creatively and compellingly meeting the needs of the users
- Promoting content and gaining equity
One consistent issue that in-house SEOs face, regardless of organization, is gaining the funding and priority they need in order to do their best work. From tool costs to development resources, there's always a shortage. How can we overcome these challenges? How can we avoid them to begin with?
In this session at Pubcon Pro 2023 in Austin, Texas, on Thursday, September 21, Keith Goode first addresses executives and corporate decision-makers and then SEOs, who are on the front lines of their organizations.
Pubcon 2023 - In-House SEO Product ManagementKeith Goode
SEOs fight battles on many fronts, whether it’s proving value to a content director for including keyword research into the content planning process or overcoming objections that arise from dealing with bad SEO agencies. One of the biggest battles is getting prioritization with the development team. It seems that updating buttons and color schemes get immediate priority while SEO requests, like minimizing scripts in the or improving Core Web Vitals, take a backseat and are often held to a higher standard when it comes to proving value.
Strategies for Coping with a World-wide Shortage of SEOs - State of Search 20...Keith Goode
Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles.
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021Keith Goode
Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM.
Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult.
Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you.
In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc..
In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.
Fail at Scale: Large Enterprises and the Challenges of In-House SEOKeith Goode
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM.
Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts."
In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively.
Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.
SEO Whales: Inside Large Enterprise SitesKeith Goode
This was presented at Pubcon Austin, on Thursday, February 6th, 2020 at the AT&T Executive Education and Conference Center at the University of Texas at Austin by IBM Sr. SEO Strategist Keith Goode. Giants chasing giants. Find out what SEO strategies and tech improvements are taking place inside the bowels of one of the largest tech giants.
Rethinking the Buyer's Journey - In-House Content StrategiesKeith Goode
Delivered on October 9th, 2019 at Pubcon Pro Las Vegas, this presentation discusses two journeys - Joseph Campbell's Monomyth and the Buyer's Journey - and why rethinking each journey can present a boon to humanity and to your relationship with your users. By expanding past the "Buy Wall" in your content strategy, you'll uncover new opportunities to serve your user's needs.
Democratization and Decisions through Data: Scaling Search at the Enterprise ...Keith Goode
Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward.
Making Better Decisions Through Data - H/IMA Keith Goode
Given at the April 2019 Houston Interactive Marketing Association Luncheon on April 24, 2019 at 12pm by Keith Goode, Sr. SEO Strategist for IBM, this presentation discusses the reasons to democratize your analytics and how to enable all of your marketers to think critically through the data. Event link here: https://houstonima.org/event/april-luncheon-making-better-decisions-through-data-with-ibms-keith-goode/
Agile Marketing: Embracing Difference and Imprecision for Consistent SuccessKeith Goode
Presented on Thursday, March 7, 2019 at Pubcon Florida, this presentation on Agile Marketing shows how enterprises large and small have taken the Agile software development methodology and used it to maximize their marketing teams' efforts, from SEO to PPC to social, programmatic and display.
Enterprise Team Building - Pubcon Pro - Las Vegas 2018Keith Goode
Given at Pubcon Pro in Las Vegas, Nevada, USA on Wednesday, October 18, 2018, this presentation discusses the challenges of building teams with well-qualified people and how organizations can still move forward without the necessary in-house SEO teams.
Steady Success in a Changing Search LandscapeKeith Goode
On the 9th of August, 2018 at Digital Summit in Tampa, Florida, veteran enterprise SEO, Keith Goode, presented how organizations can shift their overall philosophy and approach to site optimization in order to maintain success regardless of search engine algorithm updates. In the same way that ballast stones stabilized empty or nearly-empty cargo ships that were traveling to the New World for cargo, the right philosophy for SEO and the right strategies will help organizations weather any storm that comes there way.
Enterprise SEO: Understanding the Power and Peril of SEO at ScaleKeith Goode
Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization.
Using Competitive Gap Analyses to Discover Low-Hanging FruitKeith Goode
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.
Enterprise SEO and AI - Houston IMA Interactive Strategies 17Keith Goode
Given at the Houston Internet Marketing Association's Interactive Strategies Conference on September 14th, 2017 in Houston, this presentation discusses how enterprise SEO is having to shift its strategies to align to the ever-changing search engine paradigm.
How SEO Ruined the Internet, and How We Can Save ItKeith Goode
Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
SERPs are all about you as a user. They're not about you as an SEO; they never have been. In this slide deck from Pubcon Austin (May 3rd, 2016), Chief SEO Evangelist at seoClarity, Keith L. Goode discusses the evolution of the SERPs to-date, what we're seeing now, and how SEOs can survive.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
2. @keithgoode #Pubcon
Who Am I?
Name: Keith Goode
Position: SEO Manager, Security,
IBM
Experience:
• 10+ Years of Experience in In-
House SEO
• Previous Employers: AMD,
HomeAway, BDX, SpareFoot, Dell,
seoClarity
• Appearances: Pubcon, Clarity,
SFIMA, CrossForum, Search Talk
Live, SEJ ThinkTank
• Follow: @keithgoode
3. @keithgoode #Pubcon
Some Light Housekeeping
* Disclaimer: Opinions expressed herein are my own. No forward-looking statements regarding IBM
have been included. None of IBM’s secret sauce has been revealed. Statements made in this
presentation have not been tested by the FDA.
4. In-House SEO vs. Consulting
Using Venn Diagrams
SEO that SEO
Consultants Do
SEO that In-
House SEOs Do
*Note: For general reference. I recognize that circle sizes can vary based on globalization, site
size, number of CMSs, organization size, target audience, niche size, etc., etc..
5. Other Things the In-
House SEOs Have to
Do:
• Compliance
Training
• Security Training
• Sprint Planning
• Sprint
Retrospectives
• Daily Scrums
• Town Halls
• Organizational
Updates
• Drink the Kool-Aid
Sessions
• Did I mention
meetings,
meetings,
In-House SEO vs. Consulting
Using Venn Diagrams
SEO that In-
House SEOs Do
7. @keithgoode #Pubcon
SEO Strategies vs. Ad-hoc SEO
• You either have a strategy or
you’re hoping for the best
• Ad-hoc Strategies tend to be
reactionary
• Effective tactics are the result
of an overall strategy
• A good strategy is built within
a logical framework
8. Enterprise SEO Maturity Model
RGoal: Be the starting point and end point for a user’s search and purchase cycle
Strategy: Build a search experience relevant to any device or location that serves the
user’s need. OR build a brand new way to search.
Google Replacement Strategy
IGoal: Increase Traffic and Revenue
Strategy: Expand Reach – Build better content, increase target keywords
Intermediate Strategy
MGoal: Increase New Client Acquisition
Strategy: Introduce Brand to new users earlier in the buying cycle
Mature Strategy
B
Goal: Improve Rankings for Core Keywords
Strategy: Fix tech issues, Optimize Content, Build Links
Basic Strategy
9. Search Experience Framework
Usability
Is your site fast, responsive,
engaging, shareable,
crawlable, and indexable?
U
Relevance
You establish relevance with
great content that inspires,
educates, informs, and
entertains.
R
Authority
Earned links, company online
reputation, article references,
citations, co-citations, etc.
A
10. @keithgoode #Pubcon
Also Known As
URA SEO
Usability
Relevance
Authority
Whatever works!
The Three C’s of SEO
Crawlability
Content
Credibility
13. @keithgoode #Pubcon
No Vision, No Buy-In, No Dice
Vision
Goals
Strategy
Tactics
Activities
Tips For Influencing Executives
• Executives Like Money
• Show them how much money
they’re losing or leaving on
the table
• Rinse and Repeat
15. Democratized
SEO
SEO
Education is
a priority for
more than
just SEOs –
content
writers,
developers,
campaign
managers,
etc..
Certification
programs.
Corporate
Priority
Search
becomes an
organizationa
l priority.
Integration
with agile
teams,
standardizati
on of best
practices, etc.
Integrated
Teams
SEOs (and
other search
pros) are
embedded
with business
units and are
addressing
their specific
needs.
Delegated
Responsibility
Team
Separate
SEO, SEM,
Social
responsibilitie
s covering
entire site.
1-person Op
Responsible
for SEO, SEM,
and Social
Types of SEO Coverage
16. @keithgoode #Pubcon
How Will You Staff Your Organization?
Decisions. Decisions.
• FTE’s (In-House SEOs)
• Agency SEOs
• Contractors
17. Pros
Cons
FTE Pros
• Subject matter expertise
• A greater sense of team
• Additional time to do work doesn’t
cost more (if salaried)
• Personal investment in success and
brand
FTE Cons
• 30+% additional in benefits &
insurance (USA)
• Discipline and coaching efforts
• Career direction advisement
• PTO and Sick time
18. Pros
Cons
Agency
Pros• Established experience in SEO
• Generally have a well-tested
approach
• Diverse set of skills built in
Agency Cons
• Retainers can be expensive
• Locked in to contracts
• No subject matter expertise in your
company, products or services
• Time to work on project limited to
contract
19. Blended Approach to SEO
In-House Team
Specialists, BI, Manager,
Director
Take care of the day-to-
day analysis, stakeholder
meetings, on-going review,
training, reporting
Contractors
Temp-to-Hire, Short-Term Help
Short-term projects, grunt
work, way-station for
potential FTE.
Agency
Including Agencies and
Consultants
Long-term advisement,
strategy and planning,
quarter/annual site
reviews, competitive
analysis
20. Grunt work. Keyword vetting.
PLP assignments. Report
building. Social proof and
analysis.
Technical SEO, global
templates, best practices for
coding, establishes guidelines
for URLs, scripts, etc.
BU SEO Focal
Tactical execution. Can be BU
funded hire or HQ SEO or both.
Works directly with stakeholder.
Webmasters
Geo Focals
Localization and regionalization of
content. Regional reporting. Tactical
execution for new campaigns
SEM/Email/Social
Responsible for paid aspects of
search, email campaigns, social
campaigns. Should work with
SEO.
HQ Global SEOs
Global vision, education,
enablement, executive
reporting, and prioritization
Agencies
22. @keithgoode #Pubcon
Don’t be Alice…
“Would you tell me, please, which way I ought
to go from here?”
“That depends a good deal on where you want
to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you go,” said
the Cat.
“–so long as I get SOMEWHERE,” Alice added
as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you
only walk long enough.”
23. “If you don’t know where you are
going, any road will get you there.”
- Lewis Carroll
24. @keithgoode #Pubcon
Plan Your Work; Work Your Plan
Crawlability/Usability Content/Relevance Credibility/Authority
A Good Nav and IA K Optimized Titles & Desc. R Social Sharing Buttons
B Proper Robots.txt L Creating Engaging Content S Contextual Links on Site
C Proper Meta Robots M Video Content T Promote Content on Social
D Inclusive Sitemap N PDF Abstracts U Blogger Outreach/PR
E Canonicalization of URLs O Image Alt Text V Link from Homepage
F Canonical Tags P Video Transcripts W Link Reclamation
G Mobile Responsive Site Q Keyword/Buyer’s Journey
Alignment
H Schema Markup
I Optimized Page Load
J HREFLANG/Internation-
alization
25. @keithgoode #Pubcon
Cost-to-Impact Prioritization
• Workshop your list with
your developers and
content writers/strategists
• Make an honest assessment
of costs*
• Estimate the impact to:
• Ranking*
• Traffic*
• Revenue*
• Clear out the Green Zone
first
*Fictional, but reasonable, estimates in
illustration
31. Build For your Audience
Big Picture
• Revenue YoY
• Organic Share
• Competitive Landscape
• 2 to 3 Metrics Max
• Keyword = “Summary”
Results-Oriented
• Revenue QoQ/YoY
• Rank Area Graph
• Share of Voice
• Keyword = “Progress”
Task-Oriented
• Campaign-Specific
Ranking
• Tag Tree Reporting
• Actionable Insights
• Keyword = “Tactical”
Individual
Contributor
Executive
Stakeholder
32. Best Practices for Report Building
AIM for Reporting Excellence
With customized, simple, enlightening and
consistent reporting, you can draw
attention to what’s most important in your
search experience optimization efforts.
Customize your
reporting Dashboard
to the right audience.
Speak the language of
the person you’re
addressing.
Limit Your Dashboard to 2-
3 KPIs. You can use
multiple widgets per KPI,
but don’t overwhelm the
audience.
Annotate Your Graphs
with explanations of
Trends, Effects, Events,
Activities, etc.
Establish a
consistent
cadence for
delivery.
35. Democratize SEO In Your Organization
• Social
• Promotion
• Industry Outreach
• Drives Corporate
Priorities
• Company Vision
• Voice of the
Company
• Proper Merchandising
• Content Best Practices
• Building Content for
the User
• Proper Coding
• Responsive Design
• Server Uptime and
Speed
• Adapting to Tech
Advancements
• Audits
• Analysis
• Education
• Staying up-to-date
37. @keithgoode #Pubcon
Integrate with Other Teams
• Coordinate and
collaborate with:
• PPC
• Paid Social
• Social
• Display
• Review Punchlists
• What’s working? What’s
not working?