Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu Dogan Akdag
Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu Dogan Akdag
Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Search engine optimization (SEO) is the practice of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). A long title on SEO could cover a wide range of topics, including:
The Importance of SEO for Small Business: How to Drive Organic Traffic and Boost Your Online Presence
The Ultimate Guide to On-Page SEO: Best Practices for Optimizing Your Website's Content
Advanced SEO Techniques: How to Rank Higher and Drive More Traffic to Your Website
Local SEO Strategies: Tips and Tricks for Optimizing Your Business's Online Presence for Local Search
How to Conduct an SEO Audit: A Step-by-Step Guide to Evaluating Your Website's Performance and Identifying Opportunities for Improvement
The Future of SEO: Predictions and Trends to Watch in the Coming Years
SEO vs. PPC: Which One Is Right for Your Business? A Comprehensive Comparison of Search Engine Marketing Strategies
The Impact of Social Media on SEO: How to Leverage Social Media to Boost Your Website's Ranking and Visibility
Mobile SEO: Best Practices for Optimizing Your Website for Mobile Devices and Mobile Search
The Role of Content in SEO: How to Create Content That Ranks Higher and Drives More Traffic to Your Website.
Explore more at: www.arabianluxurytours.com
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
12. Help you sell your products or services
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
13. Provide a great experience
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
14. Which will get your audience endorsement.
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
15. In a continous & scalable process
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
16. Raise your hand if you follow all this!
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
17. We have a challenge
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
18. But we can improve to achieve these goals
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
19. Start by asking the following questions
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
20. Who are & How my audience search?
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
21. Go beyond “keyword relevance & search volume”
CONTENT
FORMAT
SCENARIOS PERSONAS
USED
DEVICES
INTENT
TOPICS
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
22. Identify terms, phrases, modifiers, variants
http://keywordtool.io/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
23. Expand your ideas thanks to your competitors
http://semrush.com/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
24. See which vertical & format provides more traffic
http://similarweb.com
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
25. Identify your Web most linked content & topics
http://www.google.com/analytics/
http://opensiteexplorer.org
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
26. Check your most shared topics, formats & platforms
http://www.google.com/analytics/
http://socialcrawlytics.com
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
27. Search the most shared content in social networks
http://www.google.com/analytics/
http://buzzsumo.com
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
28. Verify the devices used for the relevant queries
http://www.google.com/analytics/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
29. Map this with your customer journey
http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
30. Answer when do they search what and how
+
INFORMATIONAL
review
tips
guide
news
OR
TRANSACTIONAL
buy
reserve
purchase
register
OR
OR
PRODUCTS
BRANDS
TOPICS
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
31. Profile your Audience & Identify your Personas
BACKGROUND
CHARACTERISTICS
ACTIVITIES &
MOTIVATIONS
CONTEXT
SCENARIOS
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
32. Check-out these Personas guides
http://www.creativity101.com/creating-a-persona-why-and-how/
http://moz.com/blog/personas-understanding-the-person-behind-the-visit
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
33. Prioritize topics & keywords based on your findings
BEHAVIOR
relevance
volume
competition
seasonality
persona
intent
scenario
BUSINESS
availability
profitability
STATUS
content existence
content format
rankings
traffic
conversions
growth
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
34. How to connect with my search audience and
fulfill their needs while giving the best experience?
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
35. By giving your content the best visibility…
http://moz.com/blog/google-organic-click-through-rates-in-2014
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
http://www.google.com/webmasters/tools/richsnippets
36. Which is not just about rankings anymore
local carrousel
business reviews
http://www.google.com/webmasters/tools/richsnippets #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
maps
37. But also about optimizing for search features
answer box
http://www.google.com/webmasters/tools/richsnippets #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
news
images
knowledge graph
38. Our optimization efforts should evolve as Google
http://www.google.com/webmasters/tools/richsnippets #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
39. Optimize the experience of your content
map topics
with web
architecture
identify
optimize
content (pages,
images, videos) for
content type &
format to target
each topic
targeted
keywords
use
structured
markup to give a
meaning to your
content
verify that your
content is
correctly seen by
search engines
facilitate your
content
share-ability
make sure
your content is
correctly shown
in all devices
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
40. Map the prioritized topics with your web areas
x
product
category n
product community
category 2
learning
center
events
home
product
1a
product
1b
product
n1
product
n2
category
a
category
b
product blog
category 1
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
41. As well as the content type & format
www.distilled.net/blog/the-content-matrix/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
42. Avoid internal content duplication issues
www.siteliner.com/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
43. and the lack of targeted relevance
NO YES
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
44. Check out these resources to solve it
http://moz.com/blog/parallax-scrolling-websites-and-seo-
a-collection-of-solutions-and-examples
http://builtvisible.com/on-infinite-scroll-pushstate/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
45. Make sure each page has an attractive content offer
http://youtu.be/8DNzUWgHtKc
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
46. Optimize your content towards their targeted terms
keywords or topics in
title
url
meta description
headings
body text
images
videos
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
47. Each page should be considered a landing page
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
48. Attractive, with purpose, built to connect & convince
https://blog.kissmetrics.com/landing-page-design-
infographic/
http://www.slideshare.net/ScottValentine1/how-to-
optimize-landing-pages-for-conversions
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
49. When optimizing, think on your personas
title
good poor
begin with targeted term
~ 55 characters for desktop &
~ 60 for mobile
meta description
descriptive and attractive
expanding title, inviting users to click
~150 characters for desktop &
~115 characters for mobile
url
fair
short & descriptive
targeted terms in url
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
50. Don’t forget to optimize your images
optimize with the targeted
terms
alt description
file name
surrounding text
structured markup
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
51. And your videos too!
optimize with the targeted
terms
title
file name
caption or surrounding
text
structured markup
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
52. Test how your content is delivered for all devices
https://developers.google.com/speed/
pagespeed/insights/
https://developer.chrome.com/devtools/docs/
device-mode
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
53. Making sure each target their users characteristics
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
54. Give your content a meaning with structured data
support.google.com/webmasters/answer/99170?hl=en
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
55. Which in some cases will give extra-visibility too
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
56. Use generators & testers for the implementation
tools.seochat.com/category/schema-generators www.google.com/webmasters/tools/richsnippets
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
57. Facilitate your content shareability with buttons
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
58. And mark your content for social sharing
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
59. Maximize your visibility in social networks with them
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
60. You can verify them with their own validators
https://developers.facebook.com/tools/debug/ https://cards-dev.twitter.com/validator
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
61. Always enable ways to distribute your content
www.siegemedia.com/embed-code-generator philnottingham.com/tools/video-embed-link-generator/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
62. Ugh! But this is so much work
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
63. But now you’ll have an optimized page!
moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
64. It’s about being consistent & multidisciplinary
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
65. And what happens when
I run out of content ideas?
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
66. It’s about being (again) consistent & creative
target
trends, news &
updates your
research
reformat &
repurpose
successful
content
curate
existing content
for hot topics
have an
editorial
calendar &
schedule
make use of
user generated
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
content
67. Keep updated with Content & Keywords Alerts
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
buzzsumo.com
68. Like they have done!
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
69. Like they have done!
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
70. Like they have done!
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
71. Your content deserves visibility! Let’s give it that.
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
72. Thanks Seozone! Do you have questions?
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI
73. Images under Creative Commons
https://www.flickr.com/photos/isherwoodchris/7322132364/
https://www.flickr.com/photos/guinavere/6226636645/
https://www.flickr.com/photos/kalexanderson/6231391820/
https://www.flickr.com/photos/kalexanderson/7588800922/
https://www.flickr.com/photos/activars/5923479525/
https://www.flickr.com/photos/activars/6590201161/
https://www.flickr.com/photos/mac_filko/8256455440/
https://www.flickr.com/photos/kalexanderson/8972242350/
https://www.flickr.com/photos/23950335@N07/5513197198/
https://www.flickr.com/photos/bobsfever/6747750655/
https://www.flickr.com/photos/east_mountain/10351490185/
https://www.flickr.com/photos/icedsoul/2699731884/
https://www.flickr.com/photos/activars/5331301148/
https://www.flickr.com/photos/empirestripesback/10331615303/
https://www.flickr.com/photos/empirestripesback/9799007436/
https://www.flickr.com/photos/empirestripesback/14502360973/
https://www.flickr.com/photos/pedrovezini/5853054073/
#CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI