Downloaded 37 times
Uploaded bySearchmetrics
[US] 2014 Ranking Factors Webinar - Jordan Koene
The 2014 Ranking Factors Study by Jordan Koene analyzes the relationship between search rankings and various SEO factors across 300,000 URLs. It highlights changes in ranking factors from 2013 to 2014, such as the importance of content elements, backlinks, and user engagement metrics like time on site and bounce rate. The study indicates trends in the influence of social signals, keyword usage, and mobile versus desktop performance.
More Related Content
Similar to [US] 2014 Ranking Factors Webinar - Jordan Koene
![Marcus Tober: The Search [R]Evolution #SEJSF](https://cdn.slidesharecdn.com/ss_thumbnails/marcustober-140615010036-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
![[US] How to Win Your Keyword Battles - Sebastien Edgar](https://cdn.slidesharecdn.com/ss_thumbnails/seoworkshop-08-160811184045-thumbnail.jpg?width=640&height=640&fit=bounds)
![[DE] Infografik: App Indexing](https://cdn.slidesharecdn.com/ss_thumbnails/infografikappi-160219161901-thumbnail.jpg?width=640&height=640&fit=bounds)
![[US] Turning Content Into Customers - Jordan Koene](https://cdn.slidesharecdn.com/ss_thumbnails/dsp16jkoene-160209174141-thumbnail.jpg?width=640&height=640&fit=bounds)
![[DE] Data Driven Content Marketing - Malte Landwehr](https://cdn.slidesharecdn.com/ss_thumbnails/datadrivencontentmarketingmaltelandwehr-151130171509-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
![[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch](https://cdn.slidesharecdn.com/ss_thumbnails/df-2015-smx-mlan-periodictableofrankingfactors-151113134755-lva1-app6892-thumbnail.jpg?width=640&height=640&fit=bounds)
![[DE] Content effizient analysieren und optimieren - Patric Liebold and Consta...](https://cdn.slidesharecdn.com/ss_thumbnails/2015-10-27googlespecialday-searchmetrics-short-151103152917-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
![[DE] Mobile Ranking-Faktoren 2015 - Marcus Tober](https://cdn.slidesharecdn.com/ss_thumbnails/marcustober-2015-seoday-mobile-151026105222-lva1-app6892-thumbnail.jpg?width=640&height=640&fit=bounds)
![[DE] SEO ist tot & Content ist King - Malte Landwehr](https://cdn.slidesharecdn.com/ss_thumbnails/maltelandwehr-seoisttotcontentistking-151026104436-lva1-app6892-thumbnail.jpg?width=640&height=640&fit=bounds)
[US] 2014 Ranking Factors Webinar - Jordan Koene
- 1. Jordan Koene ChiefEvangelist Searchmetrics
- 9.
- 10. What is aRanking Factors Study? The relationship between two variables - namely the ranking on the one hand and the occurrence / existence of each factor on the other • 30 search results for 10,000 keywords = 300k URLS • Keyword sets from consecutive years (90 percent from the previous year) • Searchmetrics database is always current • Line charts: y-axis indicates the average value for all 10,000 URLs studied at position (ranking) X (x-axis). • Bar charts: Calculated on the basis of all available data per feature 10 www.searchmetrics.com 11/5/2014
- 11.
- 12. Social RANKING FACTORS2014 vs 2013 Content/ Techniques
- 13. CONTENT ELEMENTS RANKINGFACTORS 2014
- 14. vs 2013 CONTENTELEMENTS RANKING FACTORS 2014
- 15. Description existing 15www.searchmetrics.com 11/5/2014 ~98% 휌2014 = 0.05
- 16. Description existing vs2013 16 www.searchmetrics.com 11/5/2014 ~95% 휌2014 = 0.05 휌2013 = 0.06 ~98%
- 17. Keyword in Description 17 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7.500 Brand Factor 휌2014 = 0.01 ~55%
- 18. 18 www.searchmetrics.com 11/5/2014 휌2013 = 0.02 Keyword in Description vs 2013 ~62% 휌2014 = 0.01 ~55%
- 19. Text Length inCharacters Brand Factor 19 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7,500
- 20. Text Length inCharacters vs 2013 20 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7,500 휌2013 = 0.11 ~6,700
- 21. Brand Factor 21www.searchmetrics.com 11/5/2014 ~650 휌2014 = 0.13 Word Count
- 22. Word Count 22www.searchmetrics.com 11/5/2014 휌2013 = 0.11 ~540 vs 2013 ~650 휌2014 = 0.13
- 23. BACKLINK ELEMENTS 23www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014
- 24. BACKLINK ELEMENTS 24www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014 vs 2013
- 25. More Backlinks! 25www.searchmetrics.com 11/5/2014 휌2014 = 0.31 Number of Backlinks
- 26. SEO Visibility/ SourceURL Better Links! 26 www.searchmetrics.com 11/5/2014 휌2014 = 0.26
- 27. BACKLINK ELEMENTS NEWFeatures 2014 27 www.searchmetrics.com 11/5/2014
- 28. Number of newBacklinks Fewer fresh Backlinks! 28 www.searchmetrics.com 11/5/2014 more 휌2014 = 0.20
- 29. 29 www.searchmetrics.com 11/5/2014 휌2014 = 0.16 Anchor = Domain Name
- 30. 30 www.searchmetrics.com 11/5/2014 휌2014 = 0.15 Anchor = Brand/ URL
- 31. MOBILE vs DESKTOPMOBILE
- 32. 32 www.searchmetrics.com 11/5/2014 MOBILE vs DESKTOP Sitespeed
- 33. 33 www.searchmetrics.com 11/5/2014 MOBILE vs DESKTOP Filesize
- 34. 34 www.searchmetrics.com 11/5/2014 ~7,500 ~6,000 MOBILE vs DESKTOP Text Length in Characters
- 35. USER TRAFFIC ELEMENTS 35 www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014
- 36. 36 www.searchmetrics.com 11/5/2014 휌2014 = 0.09 Time on Site
- 37. 37 www.searchmetrics.com 11/5/2014 Ø 휌2014 = 0.04 Bounce Rate
- 38. 38 www.searchmetrics.com 11/5/2014 휌2014 = 0.67 Click-Through Rate
- 39. twitter.com/jtkoene linkedin.com/in/jordankoene twitter.com/searchmetrics facebook.com/searchmetrics THANK YOU QUESTIONS
Editor's Notes
- #16 Low correlation, but in fact, nearly every URL in the Top 30 has a Description -> seems obligatory!
- #17 Consistently high average values. 2014 nearly 100% - even encreased from last year. Seems a „Must-Have“. Correlation even decreased slightly, but only because even more URLs in Top 30 have this Feature and therefore, the differences become even smaller.
- #18 Brand Factor - „Keyword in Descritpion“ seems a rather rampant feature (weit verbreitet)
- #19 Brand Factor - „Keyword in Descritpion“ seems a rather rampant feature (weit verbreitet) Last year: higher average of pages had KW in Description. Brand Factor was not that strong a year ago
- #21 On average increased per Pos. about 12.5% (in comparison to 2013). Very interresting There seems to be the trend to have more and longer content. Is it a disadvantage to be short?
- #23 Word Count increased about 20% on average (compared to 2013)
- #25 Number of Backlinks as such has increased! (Although correlation declined slightly)
- #26 Absolute Number (average values) actually decreased! Penguin?
- #27 Immensly increased (compared to 2013). Better rankign URLs have more links from pages with a high SEO Visibility
- #29 Backlinks of the last 30 Days to Homepage of respective URL NEW Definition of the Brand-Factor in 2014: 1. Small (niche) Brand / 2. Big Brand / 3. Wikipedia (universal Brand) -> URLs on second half of SERP 1 (Pos 4/5 to 8/9) seem to have more fresh Backlinks (directed to Homepage) -> Big Brands Obviously, (Niche) Brands get significantly fewer new Links to their Homepage, compared to pages ranking behind Pos 4. In contrast, these (Brand)pages have significantly more and better links
- #30 Share of „Brandlinks“. Z.B. spiegel.de / wsj.com URLs with more Brandlinks rank better.
- #31 Z.B. Spiegel Online / Wall Street Journal (Share of the most frequent Anchor Text, being not the exact Domain Name with TLD compared to all Anchor Texts of the URL)
- #34 Ca. 30 - 40% smaller
- #35 Texts are shorter
- #36 Correlations calculated on Top 15 (not Top 30)
- #37 Low correlation. Top rankings have some 20 to 40 seconds more
- #38 Quiet stable average values over all positions. Pos 1-5 perform slightly better.
- #39 Very high correlation. Actually the highest, we have ever measured.