This document describes a web application called Vocal Share that aims to help singers improve their skills and confidence through online karaoke and feedback at a low cost. It allows users to choose songs, record their singing, and share their performances to receive ratings from other users. The developers plan to generate revenue through optional subscriptions and individual song purchases on the app.

1. VOCAL SHARE
By
Danny Armas-Travez, Max Chau,
Wilfred de Ley, Sandra Platek, Peter
Sam

2. Who is it for? This application is for a variety of ages for people who
want to improve their singing.
What? This would be for budding music artists and singers who
want to become better at singing and want achieve.
This application would provide helpful tips and hints as
well as an in-built karaoke for the user.
When? This app would be used during their free time and when
they’re with friends.
Where? This app would be used at home, on a social outing and
whenever they feel like singing.
Why? This application would give singers a boost in
confidence to sing, as the application would rate how
good that their singing was.
(Optional) It would also allow for people to rate how
good someone else’s singing was, and vice versa.
Vocal Share

3. Problem: People pay too much for vocal lessons.
Solution: Improve your singing while spending less money!
Problem: People have no self-confidence in
themselves when singing.
Solution: Practise wherever you want and when you
want to sing while boosting your self confidence in
singing and having fun.
Problem: People don’t know if they sing well/ how
good they sing.
Solution: Thanks to VocalShare’s option to share
your singing, you will be able to receive feedback
from others, commenting on how well you’ve sung.
Vocal Share

4. Is there an inexpensive option
for improving your singing?
Vocal Share

5. Learning to sing can be stressful and
expensive.
This innovative application allows you
to shape your practicing around your
active lifestyle as a reasonably
inexpensive option.
© Vocal-Share 2014
Vocal Share

6. My Team [Vocal Share], is developing
[a web app]
to help [singers] [who cannot afford
expensive singing lessons and lack the
confidence in themselves to sing] [to
improve their singing and get a boost in
self-confidence].
Vocal Share

7. • Is a Young Teenager,
• Likes to sing as a
hobby.
• Wants to become a
professional singer
one day.
• Is socially active.
• Likes to sing as much
as possible.
• Lacks confidence to
sing in public and in
front of people.
Vocal Share
• Can sing in: Soprano,
Alto and/or Tenor.
• Enjoys listening to a
variety of music
genres.
• Frequently likes to
listen to music.
• Wants to get into the
music industry.

8. Vocal Share
Company name Smule, Inc
Product name Sing! Karaoke
Product launch date 11th June 2012 (Version 1.0.0)
Target customers profile For music lovers, for females.
No. of downloads (if mobile/ tablet
app)
Estimated ~ 5.5M global downloads for iPhone. (Source)
Estimated ~ 1.3M global downloads for iPad. (Source)
No. of Twitter followers 11,500 followers –The Official Smule Twitter Page
No. of Facebook likes 17,757 likes -The Official Smule Sing Community
What are people saying about it
online
 Press & reviews
 Social & online media
 App store feedback
“Users can join in a duet or group song with anyone for free at anytime. But if you want to
start signing a song from popular artists like Carly Rae Jepsen, Justin Bieber, Lady Gaga,
Adele, Maroon 5, or Carrie Underwood, be prepared for an in-app purchase. Most of the 130
songs are $0.99 each.” –AppAdvice
“Love this app! It's perfect for all ages and anybody who likes to sing. Only complaint is that
for quite a few songs you need to use credits to sing them. This wouldn't be a problem,
however credits are very hard to earn unless you buy them.
Apart from the one complaint, this is the best app I have ever downloaded!” –Cheesegal38

9. Vocal Share
Company name Bitnaut, LLC
Product name The Stage Singing Studio
Product launch date December 6, 2012
Target customers profile Singers
No. of downloads (if mobile/ tablet
app)
96,000 downloads
No. of Twitter followers 722 followers
No. of Facebook likes 2,313 likes
What are people saying about it
online
 Press & reviews
 Social & online media
 App store feedback
“Fun and fancy Very interesting and exciting app, a bit complicated to figure out
but intriguing. Be your own star with you’re own portable music studio” - Tyshona
Williams
“Be a Star This is a fun way to let your skillz rise & your voice be heard! Nice
concept but you should make the search a little easier and more abundant,
besides that it would be nice to download older songz! GREAT APP...” - Clarence
Nickerson
“Needs work Its a really good app its just that it messes up everytime I record so
it doesnt sound right, and it maked me sound super slow motion. The songs keep
skipping like a cd like its scratch. Fix it then you got a five star app.” - Christine
Franco

10. “The user signs up for the app, chooses the
free song/purchases a song/purchases a
membership subscription, starts to sing,
chooses to share his/her singing.”
Vocal Share

11. Vocal Share

12. Vocal Share

13. Vocal Share

14. Vocal Share

15. This application is feasible as it is a very simple, yet
ingenious, idea that can be easily made and can
create lots of revenue.
This application relies heavily on the data and content
that we will be using, as it will be copyrighted, which
will make us (the company) under a lot of pressure
from record labels etc. due to the fact that we will be
using their content.
Although, we will be willing to give the artists and the
rightful owners of the songs a share of the revenue
that we will make.
Vocal Share

16. Our business model is that we will be selling songs
individually, at 69p each, or allowing the users to
purchase subscriptions:
1 Month of Premium: £2.69 for 12 Songs
3 Months of Premium: £5.99 for 40 Songs
6 Months of Premium: £9.99 for Unlimited Songs.*
We have chosen this business model of selling via
subscriptions due to the fact that it is a successful
model that has been used throughout the industry.
*These prices will be changed, as we get closer to releasing the application,
and to go along with the RPI.
Vocal Share

17. We will attempt to get our application to be featured
on various top-lists for applications, and we will send
promotional accounts to various Application
Reviewers and other websites to be reviewed, so that
we will get publicised.
Through this, we will try and create an audience.
We will also make regular promotions or regular
events that provide the user with 2 weeks free
premium etc. Our first customers will be users inside
the school who can then spread the word outside
about the application.
This will most likely be done via social networking
sites, such as Facebook or Twitter.
Vocal Share

18. We have built a Web app for our idea.
Access it via:
http://apps.appshed.com/168444/
Vocal Share