3. This app is targeted at teenagers and older women
who want to learn how to be a little bit more
independent and cook for themselves for ease.
Although the app will be aimed at teenagers and
elders CookieBookie will be easily accessible for all
ages, from children to the very elderly.
Who?
4. This app will teach people who aren’t used to cooking
for themselves, aren’t very independent and need help
with making their own meals: preparing teens for the
future for when they have their own house.
The befits of this app will be the fact that more people
will become more independent when it comes to
cooking and helping themselves, giving people a
sense of confidence.
Why
5. At home when no one is around and they have no one
to cook for them.
This app would be perfect for when you have guests
coming over to your house or if you needed to whip
something quickly for people to have.
Where?
6. Used by people studying for exams or in school
studying something that they will require cooking
skills.
Elderly men & women who live alone or with
someone that has to cook or do things for them.
What?
7. At any point of the day that the user decides to access
the app as CookieBookie will hopefully be able to
access offline for the convenience of the customer.
In the evening when the user would like something
simple to eat or want to try something new and try to
cook something they’ve never had before as the app
will have a wide range of recipes.
When?
10. Me: Hello my names’ Sage and I’m apart of a team of
elite computer wizards and chefs, we’ve started
building an app for anyone to use in times of need of
food and supplements in very few simple steps, the
app is called “CookieBookie” and it’s extremely easy
to use, its aimed at Teenagers and the elderly to give
themselves independence and confidence and lets
them know that they can cook and do things by
themselves.
Mini Elevator Pitch
11. The people that use this app are people who don’t
have a lot of time on their hands and are usually to
busy or to lazy to cook for themselves and are used to
ordering out or just getting junk food on a regular
basis.
User Profiles
12. BBC food, Betty Croker and hundreds more
companies have made cooking apps but few have the
app integrated with all of the phones abilities and
functions e.g. Voice control, spoken recipes, camera/
hand control and maybe even gyroscope
functionalities.
Competitor analysis
13. The main features of this app will be the voice control,
hand gestures and app voice response, once
downloaded the app will be able to have the option to
function offline and have all recipes stored on the
hard drive of the device.
Core Features
14. In-app purchases; Additional recipes created by own users
Advertising; Showing adverts for money / if the user clicks on
an advert then the creator will make a small amount of money
Selling; By charging the user to download the app will create
a revenue
Free trial; Let customers sue the app for free then when the
trial ends tempt the user into buying the full version.
Gaining Revenue
