This document provides information about audience research and logo development for a project called "Grid". It includes survey results from 16-24 year olds that found Snapchat and Instagram to be the most popular social media platforms. Popular interests included football, films, games and music. Logo experiments tested different fonts for the word "GRID" with one using a black line through the text. The third logo was viewed as the best as it looked futuristic and bold while still being readable. Potential themes for the project were identified such as futuristic fashion, social media trends, gaming, sports or focusing on a particular era for its music and fashion.

1. Grid Project

2. Logo Idea
• The letter 'G' with a grid pattern over it because it links to the title.

3. Audience Research – 16–24-year olds
• Advertising -
• They contribute around 20 billion to the uk economy.
• They want convenience, keep it short and simple
• Advertising agencies have methods to apply to teenagers in their adverts, including; celebrities, music, families/friends together, 'bandwagon effect' or trends, everyday life and
being relatable
• 81% of 16-24s relate to brand campaigns more if they use "real" ( people they can relate to and identify as )as opposed to celebrities or models.
• Social Media –
• 41% ( of study )Feel judged when posting online
• 45% ( of study ) admit their online presence isn’t an accurate portrayal
• A third say they don’t have a fixed identity
• Heaviest usage of social media falls around this age group, usually about ¾

4. Audience Research
• There are 2.89 billion active social media users as of June 2017 (39%
of the population). The most used social media sites are Facebook,
Instagram, LinkedIn, Twitter, Snapchat, YouTube. Some different social
media platforms are used for different age groups, for example, 50%
of snapchat users are under 25 and 23% haven't graduated from
school yet. Different social media platforms can be for different
genders too, 68% of Instagram users are female. Some different social
media sites are for different jobs or professions, for example LinkedIn
is used for professional work, and 61% are aged 30 – 64.

6. Audience research
The most popular and most listened to music genres amongst teenagers are rock, pop, EDM,
rap and hiphop
Teens like rock music because; It is very energetic. Teens find rock music to have the kind of
energy they need. It offers them the fun they want to experience. At this age, teens have a lot
of energy which they need to channel to other places including music.
Accessibility has improved. Rock music is readily available, especially due to the development
of online platforms offering rock music. The idea that teenagers can stream rock music
encourages them to listen to it more.
Dance music is popular among teenagers because of the American rave culture. More
individuals want to party in clubs, which has made it possible for DJs to create dance mixes.
Additionally, EDM gets everyone on the dance floor. Teenagers love something that engages
them. They can dance alongside beats, which offers them the freedom they need.
Pop music is characterized by being at the top of the charts. Teens want to identify with hits
songs. Pop music allows them to listen to songs that top the charts.
The composition of music is simple. Pop music has simple verses a catchy melody and a good
rhythm. The chorus tends to be repeated several times. As a result, pop is easy to remember
and at the same time sing along. Teenagers love songs that can easily sing. They do not want to
devote their time to learn complicated songs.

7. Teens like hip hop because:
• It is a powerful form of expression. Hip hop enables teenagers to
search for their identities. They identify with songs that speak about
their struggles as teenagers. With hip hop, teens feel a sense
of belonging.
• The hip-hop culture is easy to practice. Becoming a successful hip-
hop artist does not mean the artists have to undergo special
training. Instead, mastering the genre is easy, which attracts teens
who wish to be artists in the future.
• Hip-hop entails a rebellious aspect. Teenagers use the genre to
distance themselves from their parents.
Audience research

8. Audience research
Some brands that are popular amongst teenagers at the minute include, champion, nike, adidas, vans, urban
outfitters, miss guided and north face. This is good to know as we can take inspiration from these brands for
example we can look at their logos and feed this into our logo when it comes to production.
The magazines that are most read amongst 16-24 year olds are people magazine, vogue, food network and GQ.
Eventhough the majority of teenagers nowadays do not read magazines anymore and if they do they read online
copies.

9. Social Media Survey
• We did a survey for our target audience (age 26 – 24) to fill out. Our first two questions were just about
themselves, asking their gender and their age. This is so we could see how accurate our survey answers
would be, 9 male, 7 female, and 3 other, this means it is varied across our target audience. 10 people were
17, and 8 were 18, this means lots of them are in college. The other questions were mainly about social
media usage, including question 3 which asks what site they use the most, with choices of Snapchat,
Instagram, Facebook and more. The most popular was snapchat with 10 votes (52%) with 6 other votes for
Instagram, and 3 people said 'other' and 2 of them included TikTok, and another one used both Instagram
and Twitter. We can use this information when we are doing this project by aiming ours and our research
on mainly snapchat or Instagram statistics because they're the most popular with our target audience age
range. Question 4 was about streaming services, and which one they use the most. 9 people said Netflix
and 8 people said YouTube, one person said TV and one said BBC iPlayer. When making our product we will
focus mainly on Netflix or YouTube and what is popular on those sites. Question 5 was about how much
time they spend on social media a day, the most popular answer by far was 3 – 5 hours, it had 11 votes, and
4 votes each for 0 – 2 hours and 6 – 8 hours, so we found out from this that social media usage varies
depending on the user, but almost everybody uses it and consumes information from it on a daily basis.
Question 6 was asking what appeals the most in an advert, this is so we know what we can use in our
project, a lot of the popular answers were a good colour scheme, visuals, being funny and the music
soundtrack in the background, we know now to keep these things in mind and focus on them whilst
planning and creating our project so we can appeal to our target audience the most we can. The last
question was about what the audience is interested in, the most popular answer included football, films,
games, food, music. We'll focus on these when we do our project.

10. York Survey
• We made a survey for the people of York aged 16 – 24 to fill out, one
of questions was asking about their interests, similar to the question
on the other survey, lots of common responses were cars, sports
(football, rugby, baseball) and going to the gym, and a few others like
painting, going to the cinema, video games. Another question that
helped us in our audience research was asking if they are employed,
and 6/7 people said yes, this could be part time whilst in education
(because 6/7 people also said they were in full time education in
college on this survey). We asked them what they enjoy doing whilst
being in York and 6/7 responses said eating food so we know we
could include this in our project to appeal to the target audience.
100% of the answers said they use social media.

11. • Does it automatically save?
• Toby did you do the survey? Do you want me to send it to people
• Yeah I did it I'll put the answers on after
• What other existing products should I
• I'm not sure archie maybe look at some logos and yeah I'll put it on my
• Natasha the link is on the teams chat, can u wack it on ur story
Chat Page

12. Idents initial ideas
A

13. Existing Products
• https://youtu.be/bMKhG_0CoBA
• https://youtu.be/dGRuK5VFThI
• We found these videos full of Idents and noticed common themes
between each studio that makes them. Channel 4 always focuses on
the 4 logo and has objects coming together to form the number 4 in
different places.

14. Existing Products
Again the indents are short as this is the
general theme of indents however adult swims
usually features a small basic storyline and at
least one character to focus on.
The videos don’t follow a consistent them or
colour pattern, quite often they are done by
separate animation studios or guests.
CONVENIENCE
MODERN THEMES
IDENTS

15. Existing Products
All the indents are fairly short and feature no
main plot or characters (debatably the E4 logo).
It is purely a short clip with nothing but visual
effects entirely for entertainment
The videos all contain a loose colour pattern with
the primarily used colour being dark purple. The
purple is consistently used sometimes on just the
logo or having the entire set centred around it.
CONVENIENCE
RECOGNISABILITY
IDENTS

16. Existing Products
The indents all feature a main celebrity who
features on one of the channels shows. This
gives the audience something they know and
can recognise while also proving the
information needed.
All the drawings of the
logo are the most vibrant
images, while also having
certain particle effects to
really help it to stand out
ENDORSEMENT
CREATIVE
Later on when Disney stopped the constant
same tv shows and branched more into
cartoons they began creating small clips of
the cartoon characters creating Disney
logos. These would often be small skits with
some form of link to the show or characters
personality, they’d always be bright and
have an upbeat tone
VIVID
IDENTS

17. Existing Products
This style of logo is extremely effective
in my opinion. The designs are easy to
spot and look more professional and
serious compared to the bright and
overly colourful.
STATEMENT
BOLD
SIMPLE
LOGOS
I like the simplistic design of having it
made out of black lines/ boxes

18. Audience Profile
Descriptions
Youth focused group from York and the local area.
Key Demographic
Key Psychographics
16-24 Years old Resides in/around York
Predominantly Male College educated
7k-15k average yearly wage
Streaming services – they want things to
be on demand and easier to access rather
than setting aside time for live tv.
Survey Results
Social media- trends and interests change
rapidly because of what they see on sites
such as Instagram and Pinterest and how
quickly these trends change
One of the most common interests from
our survey was that a lot of the local
youth enjoy going out for food.
Almost everybody this age is in full time
education, mainly college or university
100% of our survey results use social
media
Most of our target audience who did our
survey are employed in a job

20. For our colour scheme we are going to make it quite bright as our
target audience is 16-24 year olds and because we are part of that
target audience we know what would entice and attract us, also
looking as exsisting logos for example instagram, twitter and snapchat
they are the most used social medias amongst 16-24 year olds and they
all use bright colours and look very welcoming.

21. Logo Experiments
We did 4 experiments of our logo idea using different fonts to write the word
'grid' because it's the name of the subject we're doing. All 4 styles are
different, and we were inspired by one of our existing products from research,
by having the title with a black line through it. We liked the 3rd one the most
because it looks futuristic and bold. The first one isn't easy to read, especially
with a black line, and the second was our first attempt, but it is too simple and
doesn't stand out enough, because of the font. The last one is a good and
effective font, but we can't put a white line through it to make it 3D.

22. Logo Idea 1

23. Initial Ideas for Themes
• Futuristic Fashion
• Social Media Trends
• Gaming
• Sports
• Era of time (2000s, 60s, 90s) – music - fashion