Engaging the Community in Disaster Response - July 2013 VolunteerMatch BPN Webinar

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When disaster strikes a community, individuals, corporations and community groups want to be a part of the solution and help their neighbors in need. Join us for this encore presentation from the 2013 VolunteerMatch Client Summit to learn how to mobilize the power of volunteers and the generosity of donors and employees during and after a disaster. Hear from three unique vantage points: American Red Cross, Microsoft and Network for Good. Together they will arm you with the most recent trends, opportunities, challenges and solutions to engage your audience in compelling response and recovery efforts.

Technology News & Politics

2013 VolunteerMatch Client Summit Encore Presentation:
In Case of Emergency
Engaging the Community in Disaster Response
Jim Starr
Vice President
Volunteer Management
American Red Cross
Stacie Kronthal
Vice President of Partnerships
Network for Good
Panelists: Facilitator:
Lauren Wagner
Business Development Manager
VolunteerMatch
@Lauren_Lynn2
July 18, 2013
James Rooney
Program Manager, Technology for Good
Microsoft

How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
2

Panelists
3
In Case of Emergency
Engaging the Community in Disaster Response
Jim Starr
Vice President, Volunteer Management
American Red Cross
Stacie Kronthal
Vice President of Partnerships
Network for Good
James Rooney
Program Manager, Technology for Good
Microsoft

Responding to Disasters
Quickly & Efficiently
• Overall Trends
• American Red Cross Engaging the
Community
• Microsoft Corporate Citizenship

Disasters (and December)
Dominates Giving
Source: Network for Good Giving Data
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
Dec ‘09
Dec ‘10
Dec ‘11
Dec ‘12
Haiti EG
Japan EQ
Hurricane
Sandy
Oklahoma

Hurricane Sandy: Similar Pattern
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000

Hurricane Sandy: Top Charities
1. American Red Cross (62%)
2. Salvation Army
3. AmeriCares
4. Matthew 25: Ministries
5. Covenant House
6. Feeding America
7. Human Society of US
8. Save the Children

Hurricane Sandy: Key Trends
Employee
Giving
17%
Social Good
Platforms
34%
Media Sites
29%
Portal
Giving
7%
Charity
Websites
13%
• Average donation slightly higher
(domestic vs. international)
• More corporate response, especially for employees
(your bank, your credit card company etc.)
• Perfecting multichannel
(websites, mobile, social, TV, radio -- even ATMs!)
• Donate call to action spread quickly via social media

5 Steps to Effective Corporate
Disaster Giving Campaigns
1. Decide When to Respond
2. Set the Response Scope
3. Choose Your Cause Partner(s)
4. Frame the Call to Action
5. Tell Your Story
Source: Network for Good eGuide

Superstorm Sandy Response
Over 6,500 of our volunteers were not volunteers prior to Sandy

Engaging Spontaneous Volunteers
Reaching Us Reaching Them
www.redcross.org

What Spontaneous Volunteers Did
Shelter Operations
Volunteer Intake
Warehouse and
Logistics
Relief Supplies
Distribution
Feeding
Client Case Work
Call Center

What We’re Doing
• Shifting our focus
• Restructuring volunteer jobs and tasks
• Outreach pre-event
• Setting and managing expectations
• “Door to floor” in 30 minutes
• Training via online and mobile platforms
• Workforce training on spontaneous volunteer
engagement

Engage Employees
$1.5 MILLION
INCLUDING MICROSOFT MATCH
Hurricane Sandy
Web
Social Media
E-mail
New Employee Orientation
Annual Giving Campaign

Engage Subsidiaries
BOSTON TRAGEDY
- Local donations
- Local partnerships
- Local events
CHINA EARTHQUAKE
- Local donations
- Local partnerships

Employee-led Initiatives
$1 MILLION
INCLUDING MICROSOFT MATCH
Japan
Earthquake
& Tsunami
$29,000 Fishing
Sheds

Q&A
21
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”

Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
Newsletter:
Monthly ‘Good Companies’
newsletter - Sign up on the
blog!
22

Save the Date – September 10th
23
Engaging the Millennial Workforce
Tuesday
Septebmer 10th, 2013
10-11 a.m. PT (1-2 p.m. ET)
Register here:
https://www1.gotomeeting.com/register/965487681
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