Social media has a huge impact on branding. It allows companies to connect directly with customers through stories and conversations. Brands that frequently post high-quality, shareable content on social media see increased traffic, leads, and customer loyalty over time. However, brands must be prepared to quickly respond to customer issues on social media to maintain their reputation. Public relations teams play a key role in developing social media strategies that build the brand's image and community.

1. Social Media
has a Huge
Impact on
Branding

2. “Branding is fundamental. Branding is
basic. Branding is essential. Building
brands builds incredible value for companies
and corporations3.”
Photosource:
Business
Man,
Marcelo
Justo

3.
Branding allows
products/services to
stand out
With so many advertisements present in our
every day lives, an information abundance
creates lack of attention5
Photosource:
Odd
One
Out,
Brian
J
Kelly

4. Love Marks
A brand,
product, or
service that is
irreplaceable,
emotional
attachment,
loyalty beyond
reason6
Photosource:
Wedding,
Elena
Jursina

5. We use brands for
self expression6
Photosource:
fashionable
woman,
MaD
Dunn

6. What is the Impact of Social
Media?
Photosource:
Kaboom
Pics

7. “Social media [allows] your company to
leapfrog traditional media and forge
relationships directly with customers. If you
[tell] them great stories and [connect] with
them in real time, your brand [will] become a
hub for a community of users4”
Photosource:
Kaboom
Pics

8. “As social media shows us several
million times a day, we’re much more
likely to be pulled towards what our
friends like than we are to respond to a
an old-fashioned commercial push. So
brands need to create content that’s
worth sharing in its own right9”
Photosource:
Kaboom
Pics

9. Companies that blogged 20 or more
times in a month saw the most return in
traffic and leads7
Photosource:
Kaboom
Pics

10. 6000 tweets per second8
Photosource:
TwiDer,
ScoD
Beale

11. 80 million Instagram photos uploaded
per day8
Photosource:
Kaboom
Pics

12. Adds 500,000 new users every day8
Photosource:
Facebook,
Zsoolt

13. Social listening6 is becoming
increasingly important
Photosource:
Kaboom
Pics

14. 78% of people who complain to a brand
on twitter expect a response within an
hour8
Photosource:
Kaboom
Pics

15. Brands must have…
Social readiness
– The act of being prepared and ready on
social media in case of a communications
crisis on social media6
Photosource:
Kaboom
Pics

16. “The results of this study
show that advantageous
campaigns on social
media are the most
significant drivers of
brand loyalty followed by
relevancy of the content,
popularity of the content
among friends, and
appearing on different
social media platforms
and providing
applications2”
Photosource:
Kaboom
Pics

17. “Social media communications strongly
influence brand image. Firm-created
social media communication is shown to
have an important impact on functional
brand image…1”
Photosource:
Kaboom
Pics

18. But who is in charge of a companies
social media?
Photosource:
Kaboom
Pics

19. The public relations team
Photosource:
Kaboom
Pics

20. PR needs to focus on6
– brand charisma
– creating a communications
strategy
– event planning
– crisis management
– social listening
Photosource:
Kaboom
Pics

21. References(1)
Bruhn,
M.,
Schoenmueller,
V.,
&
Schäfer,
D.
B.
(2012).
Are
social
media
replacing
tradiRonal
media
in
terms
of
brand
equity
creaRon?.
Management
Research
Review,
35(9),
770-­‐790.
(2)
Erdoğmuş,
İ.
E.,
&
Cicek,
M.
(2012).
The
impact
of
social
media
markeRng
on
brand
loyalty.
Procedia-­‐Social
and
Behavioral
Sciences,
58,
1353-­‐1360.
(3)
Goodson,
S.
(2012,
May
30).
Why
Brand
Building
Is
Important.
Retrieved
March
03,
2017,
from
hDps://blog.hubspot.com/blog/
tabid/6307/bid/14951/New-­‐MarkeRng-­‐Data-­‐
Shows-­‐More-­‐Content-­‐Means-­‐More-­‐
Leads.aspx#sm.
00015fgi8jp9qdixwxd2hxjj85gcz
(4)
Holt,
D.
(2016,
June
09).
Branding
in
the
Age
of
Social
Media.
Retrieved
March
03,
2017,
from
hDps://hbr.org/2016/03/branding-­‐
in-­‐the-­‐age-­‐of-­‐social-­‐media
(5)
Matrix,
Sidneyeve.
“Module
1
Lecture
2
Media
Use
and
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OnQ.com.
Film
240.
Queen’s
University.
2017.
Web.
January
9
(6)
Matrix,
Sidneyeve.
“Module
2
Lecture
2
Public
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OnQ.com.
Film
240.
Queen’s
University.
2017.
Web.
January
31
Self
expression
one
too
(7)
Shea,
P.
(2011,
June
13).
New
MarkeRng
Data
Shows
More
Content
Means
More
Leads.
Retrieved
March
05,
2017,
from
hDps://
blog.hubspot.com/blog/tabid/6307/bid/
14951/New-­‐MarkeRng-­‐Data-­‐Shows-­‐More-­‐
Content-­‐Means-­‐More-­‐Leads.aspx#sm.
00015fgi8jp9qdixwxd2hxjj85gcz
(8)
Smith,
K.
(2016,
March
07).
96
Amazing
Social
Media
StaRsRcs
and
Facts.
Retrieved
March
03,
2017,
from
hDps://
www.brandwatch.com/blog/96-­‐amazing-­‐
social-­‐media-­‐staRsRcs-­‐and-­‐facts-­‐for-­‐2016/
(9)
Toole,
C.
(2015).
Brands
as
publishers:
inside
the
content
markeRng
trend.
Retrieved
March
02,
2017,
from
hDp://
curve.geDyimages.com/arRcle/brands-­‐as-­‐
publishers-­‐inside-­‐the-­‐content-­‐markeRng-­‐trend
Photosource:
Kaboom
Pics