1) The webinar discusses how associations can meet rising expectations for mobile engagement at events by developing mobile apps and websites.
2) A panelist explains how her association developed a basic mobile app to provide schedules, maps, and networking to better engage attendees, speakers, exhibitors, and sponsors.
3) Future expectations for mobile include seamless check-ins, interactive notes, surveys and analytics to improve events over time.
This document summarizes a webinar about using mobile apps to enhance events. The webinar covered trends in mobile adoption like the growth of smartphones and apps. It discussed how events can use mobile apps to engage attendees through the event and year-round. The webinar predicted that mobile apps will improve events by enabling seamless integration, historical e-portfolios, leveraging networks, detailed sponsor data, and more interactive features like check-ins, surveys, and notes. Attendees were told they could receive continuing education credit and find resources on the Meetings Focus webinar club page.
Learn best practices to leverage your CrowdCompass mobile app and maximize your event’s ROI. Get a sneak peek at recent enhancements, including how you can:
Instantaneously see your event changes previewed in the Event Center.
Highlight sub-sessions or multiple speaker slots within larger block sessions.
Target specific attendee segments using Group Based Content.
Let your attendees plan and schedule meetings with each other, all inside of the app.
Go Mobile conference 20130328: presentationAndy Nash
This document discusses how to embed mobile within communications strategies. It notes that mobile adoption is occurring much faster than previous technologies like PCs and the web. Organizations need to build mobile into their strategies to engage with audiences that increasingly access websites on mobile devices. The document considers app vs mobile site approaches, editorial and development implications of mobile solutions, and how to position mobile priorities within an organization both internally and for external audiences. It concludes with a discussion of different mobile engagement approaches and fitting mobile into wider digital and communications strategies.
Picasa was created in 2002 and acquired by Google in 2004. It allows users to organize, edit, and share photos online for free. While widely known as a Google product, it lacks a strong social media presence compared to competitors. The document proposes expanding Picasa's target demographic from 13-30 to 13-50 and increasing its social media engagement on platforms like Twitter, Facebook, and Pinterest to drive more traffic to the site. A $1.5 million marketing campaign is outlined, focusing on social media, internet ads, and developing a Picasa app. Success will be measured by downloads, social engagement, and online ad clicks.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Engage 2013 - Mobile in the Social EnterpriseWebtrends
This document discusses how mobile technology is extending social enterprise collaboration. It provides examples of how platforms like Jive, Salesforce Chatter, and Newsgator integrate mobile functionality to allow social collaboration anywhere. General Electric's mobile strategy is also examined. The importance of measuring mobile and social initiatives is emphasized, and expert David Uhler from Slalom Consulting stresses the need to get mobile measurement right and establish separate key performance indicators for mobile. Overall the document highlights how mobility is enabling social enterprise collaboration and the importance of metrics to optimize these programs.
GFR Media is transitioning from a product-focused company to an audience-centric organization driven by data and insights. It aims to leverage its audience data and media ecosystem to incubate targeted business solutions through communities of interest. This will help diversify revenue streams, extend the core legacy business, and invest in technology, talent, culture and content. Key elements include developing communities around health/wellness, entertainment/gastronomy, deal seekers and more. Success will be measured through metrics like revenues, influence, reputation, data, traffic and scalable/sustainable strategies.
How to Launch an Effective User Retention StrategyRemerge
This document provides guidance on launching an effective user retention strategy for mobile apps. It discusses trends showing declining retention rates and increasing user acquisition costs. It then offers recommendations in several areas: understand your users and where they drop off; leverage personalized marketing programs like push notifications and emails; target users dynamically at different stages; implement deep links; choose an app retargeting provider; optimize and improve over time; and test native ads. The key takeaways emphasize starting testing to get stakeholder buy-in, using data to identify improvements and successes, enhancing the user experience through messaging, persisting with technical challenges, and constantly refining through testing.
This document summarizes a webinar about using mobile apps to enhance events. The webinar covered trends in mobile adoption like the growth of smartphones and apps. It discussed how events can use mobile apps to engage attendees through the event and year-round. The webinar predicted that mobile apps will improve events by enabling seamless integration, historical e-portfolios, leveraging networks, detailed sponsor data, and more interactive features like check-ins, surveys, and notes. Attendees were told they could receive continuing education credit and find resources on the Meetings Focus webinar club page.
Learn best practices to leverage your CrowdCompass mobile app and maximize your event’s ROI. Get a sneak peek at recent enhancements, including how you can:
Instantaneously see your event changes previewed in the Event Center.
Highlight sub-sessions or multiple speaker slots within larger block sessions.
Target specific attendee segments using Group Based Content.
Let your attendees plan and schedule meetings with each other, all inside of the app.
Go Mobile conference 20130328: presentationAndy Nash
This document discusses how to embed mobile within communications strategies. It notes that mobile adoption is occurring much faster than previous technologies like PCs and the web. Organizations need to build mobile into their strategies to engage with audiences that increasingly access websites on mobile devices. The document considers app vs mobile site approaches, editorial and development implications of mobile solutions, and how to position mobile priorities within an organization both internally and for external audiences. It concludes with a discussion of different mobile engagement approaches and fitting mobile into wider digital and communications strategies.
Picasa was created in 2002 and acquired by Google in 2004. It allows users to organize, edit, and share photos online for free. While widely known as a Google product, it lacks a strong social media presence compared to competitors. The document proposes expanding Picasa's target demographic from 13-30 to 13-50 and increasing its social media engagement on platforms like Twitter, Facebook, and Pinterest to drive more traffic to the site. A $1.5 million marketing campaign is outlined, focusing on social media, internet ads, and developing a Picasa app. Success will be measured by downloads, social engagement, and online ad clicks.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Engage 2013 - Mobile in the Social EnterpriseWebtrends
This document discusses how mobile technology is extending social enterprise collaboration. It provides examples of how platforms like Jive, Salesforce Chatter, and Newsgator integrate mobile functionality to allow social collaboration anywhere. General Electric's mobile strategy is also examined. The importance of measuring mobile and social initiatives is emphasized, and expert David Uhler from Slalom Consulting stresses the need to get mobile measurement right and establish separate key performance indicators for mobile. Overall the document highlights how mobility is enabling social enterprise collaboration and the importance of metrics to optimize these programs.
GFR Media is transitioning from a product-focused company to an audience-centric organization driven by data and insights. It aims to leverage its audience data and media ecosystem to incubate targeted business solutions through communities of interest. This will help diversify revenue streams, extend the core legacy business, and invest in technology, talent, culture and content. Key elements include developing communities around health/wellness, entertainment/gastronomy, deal seekers and more. Success will be measured through metrics like revenues, influence, reputation, data, traffic and scalable/sustainable strategies.
How to Launch an Effective User Retention StrategyRemerge
This document provides guidance on launching an effective user retention strategy for mobile apps. It discusses trends showing declining retention rates and increasing user acquisition costs. It then offers recommendations in several areas: understand your users and where they drop off; leverage personalized marketing programs like push notifications and emails; target users dynamically at different stages; implement deep links; choose an app retargeting provider; optimize and improve over time; and test native ads. The key takeaways emphasize starting testing to get stakeholder buy-in, using data to identify improvements and successes, enhancing the user experience through messaging, persisting with technical challenges, and constantly refining through testing.
Our survey of smartphone users reveals why most aren't using location-based apps, how social networking affects mobile marketing opportunities, and actionable insights for you to gain a competitive edge.
This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.
The new Jive and Box integration creates exciting new opportunities to extend your collaboration inside and outside of your organization. Join us and learn how customers are using these new features, how we're enabling true enterprise-grade social collaboration, and get a blueprint for three ways to get the most out of Jive and Box together.
Learn more: www.jivesoftware.com
Jeb Banner shared some data on mobile traffic trends from 70 of our clients, providing a snapshot of what's happening in central Indiana. This presentation delves into the pros and cons of responsive web design, with some examples of work included.
MemoryFox Demo: Lights, Camera, Take Action!TechSoup
This document summarizes a content management tool specifically designed for nonprofits to help them tell their organization's story using community generated pictures and video. It provides a simplified workflow to collect, organize, and share powerful community stories. Key features include building collection campaigns with no download required for contributors, organizing content by program or event, and sharing stories on the nonprofit's website or externally. Pricing is based on the nonprofit's Form 990 filing but includes unlimited storage, concurrent campaigns, admin seats, and support for over 75 nonprofits.
Ed seminar digital innovation workshop -fisher- session2dmadetroit
Digital innovation is impacting many areas. New technologies are being adopted by billions of users worldwide through social media platforms and services. Companies are leveraging these tools both internally for collaboration and externally to engage customers. Social media can be a platform for incremental and disruptive innovation when companies experiment with crowdsourcing ideas from employees and customers.
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
Beyond Responsive: Engaging Your Mobile ConstituentsMatt Lindsay
The mobile marketing environment, trends, opportunities, and to dos for higher ed marketers. Delivered with Steve Rittler of AlumnIQ at CASE District II conference Feb. 2, 2015
Mobile and Video (Beyond Hmmm...that sounds cool)Jason Thibeault
Mobile and video...like chocolate and peanut butter. Or armageddon. Depends on if you've got a handle on it or not. But it's clear that video consumption and mobile device usage (simultaneously no doubt) are both continuing to grow. It's time to get a handle on it so that your digital presence is, well, nothing short of awesome. This presentation provides 5 key tips to tackling the thorny challenge of integrating video and mobile into your digital strategy.
This document discusses the rise of mobile access to websites and the importance of optimizing websites for mobile. Some key points:
- By 2015, mobile access will surpass desktop as the primary method for accessing the web.
- Mobile users have different needs and goals than desktop users, wanting quick access to key information like maps, contacts, social media, etc.
- Websites designed for desktops are often not optimized for smaller mobile screens. Responsive design and designated mobile sites are approaches to make sites mobile-friendly.
- Google Analytics can measure what percentage of a site's traffic and returning visitors come from mobile to determine if a mobile-optimized site is needed. Failing to do so can negatively impact user
Building great mobile search with Productsy and CloudSearchSameer Maggon
The document discusses building mobile search experiences using Productsy and Amazon CloudSearch. It provides an overview of Productsy, explains why mobile search is important and different than desktop search, and how to delight mobile users through contextualized, suggestion-based search experiences. It then describes how Productsy utilizes CloudSearch's APIs and capabilities to power its mobile search solutions.
Building Great Mobile Search with Productsy and Amazon CloudSearchMichael Bohlig
Presented by Sameer Maggon, Co-Founder of Productsy at the Bay Area Amazon CloudSearch Meetup, this talk summarizes the unique challenges of delivering great mobile search and summarizes the Productsy platform.
Presented at the DMA Detroit Educational Conference. Highlights how marketers can leverage insights from inside and outside their organization to help improve products/service or help ensure the company captures new markets.
Special thanks to Julie Anixter of Think Remarkable for contributing to the slides provided.
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Kirby Winfield
Travelers are rapidly moving from the PC to the tablet and smartphone for not only planning and researching, but inquiring and booking vacation rentals. Mobile is poised to devour the vacation rental world, and this presentation is meant to help holiday lettings and vacation rental suppliers prepare for success.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
Rapid Fire: Tips and Trends on Web, Tech and Social MediaDavid Onate
Mobile usage is growing rapidly and will soon surpass desktop usage. Websites must be responsive across devices to reach new audiences. High quality content is also key to building loyalty and generating leads. Content should be concise and easy to scan on mobile. Translating content into multiple languages expands an organization's international reach. Infographics and visual content are increasingly popular ways to engage users online. Analytics tools can provide valuable insights about online users when integrated with fundraising databases.
Context is the next evolution of content delivery because it enables content publishers (like me and my employer Limelight Networks) to make the content experience relevant and personalized. What is context? Location. Behavior. Time. Context enables content publishers to truly tailor the experience. The result? A far better opportunity to create deep, intimate relationships with users.
This presentation was original delivered as a joint webinar with Joe Pulizzi of the Content Marketing Institute.
Chris Leong is the Director of Strategy at Soft Space, a mobile payments technology company established in 2012. Soft Space developed a mobile payment app that allows standard smartphones to function as payment terminals through the use of a chip card reader attachment. The app allows users to enter payment amounts, process cards, authorize transactions, and issue receipts. Soft Space was one of the first companies in Asia to obtain EMV certification for mobile point-of-sale solutions and has partnerships with major banks and payment providers in several countries. Leong believes Soft Space was able to succeed by leveraging the growth of smartphones, addressing the need for mobile payments, and building locally while aiming globally.
River talk to me - eCampaigning Forum 2011 keynoteJussi Kivipuro
This document summarizes a presentation given by Jussi Kivipuro, Global Mobile Innovation Manager at Greenpeace International, about how mobility can help Greenpeace campaigns. Kivipuro argues that mobility enables Greenpeace to gain new audiences, become more relevant, and more impactful globally. He discusses how Greenpeace offices have used mobile channels like apps, SMS, and mobile sites to support campaigns on issues like sustainable agriculture. Kivipuro also outlines how Greenpeace provides support to offices through a content management system, knowledge sharing, and capacity building to help them succeed with mobile initiatives. The presentation concludes with examples of mobile projects from various Greenpeace offices.
"Rise of the Social Business" - Customer Engagement Network Forum, March 2013SXSELondon
Ben Stockman presented at SXSE London on the rise of social business. He discussed how social media usage has grown rapidly since its beginnings in 2004-2007, with over 1 billion Facebook users and 200 million users of other sites. Stockman also summarized how businesses can integrate social media into various departments from marketing to HR to supply chain management. He provided the example of antivirus company AVG which gained customer feedback on social media to improve products and support customer issues. Stockman advocated for businesses to appoint social media champions and encourage employees to communicate through social networks.
Our survey of smartphone users reveals why most aren't using location-based apps, how social networking affects mobile marketing opportunities, and actionable insights for you to gain a competitive edge.
This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.
The new Jive and Box integration creates exciting new opportunities to extend your collaboration inside and outside of your organization. Join us and learn how customers are using these new features, how we're enabling true enterprise-grade social collaboration, and get a blueprint for three ways to get the most out of Jive and Box together.
Learn more: www.jivesoftware.com
Jeb Banner shared some data on mobile traffic trends from 70 of our clients, providing a snapshot of what's happening in central Indiana. This presentation delves into the pros and cons of responsive web design, with some examples of work included.
MemoryFox Demo: Lights, Camera, Take Action!TechSoup
This document summarizes a content management tool specifically designed for nonprofits to help them tell their organization's story using community generated pictures and video. It provides a simplified workflow to collect, organize, and share powerful community stories. Key features include building collection campaigns with no download required for contributors, organizing content by program or event, and sharing stories on the nonprofit's website or externally. Pricing is based on the nonprofit's Form 990 filing but includes unlimited storage, concurrent campaigns, admin seats, and support for over 75 nonprofits.
Ed seminar digital innovation workshop -fisher- session2dmadetroit
Digital innovation is impacting many areas. New technologies are being adopted by billions of users worldwide through social media platforms and services. Companies are leveraging these tools both internally for collaboration and externally to engage customers. Social media can be a platform for incremental and disruptive innovation when companies experiment with crowdsourcing ideas from employees and customers.
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
Beyond Responsive: Engaging Your Mobile ConstituentsMatt Lindsay
The mobile marketing environment, trends, opportunities, and to dos for higher ed marketers. Delivered with Steve Rittler of AlumnIQ at CASE District II conference Feb. 2, 2015
Mobile and Video (Beyond Hmmm...that sounds cool)Jason Thibeault
Mobile and video...like chocolate and peanut butter. Or armageddon. Depends on if you've got a handle on it or not. But it's clear that video consumption and mobile device usage (simultaneously no doubt) are both continuing to grow. It's time to get a handle on it so that your digital presence is, well, nothing short of awesome. This presentation provides 5 key tips to tackling the thorny challenge of integrating video and mobile into your digital strategy.
This document discusses the rise of mobile access to websites and the importance of optimizing websites for mobile. Some key points:
- By 2015, mobile access will surpass desktop as the primary method for accessing the web.
- Mobile users have different needs and goals than desktop users, wanting quick access to key information like maps, contacts, social media, etc.
- Websites designed for desktops are often not optimized for smaller mobile screens. Responsive design and designated mobile sites are approaches to make sites mobile-friendly.
- Google Analytics can measure what percentage of a site's traffic and returning visitors come from mobile to determine if a mobile-optimized site is needed. Failing to do so can negatively impact user
Building great mobile search with Productsy and CloudSearchSameer Maggon
The document discusses building mobile search experiences using Productsy and Amazon CloudSearch. It provides an overview of Productsy, explains why mobile search is important and different than desktop search, and how to delight mobile users through contextualized, suggestion-based search experiences. It then describes how Productsy utilizes CloudSearch's APIs and capabilities to power its mobile search solutions.
Building Great Mobile Search with Productsy and Amazon CloudSearchMichael Bohlig
Presented by Sameer Maggon, Co-Founder of Productsy at the Bay Area Amazon CloudSearch Meetup, this talk summarizes the unique challenges of delivering great mobile search and summarizes the Productsy platform.
Presented at the DMA Detroit Educational Conference. Highlights how marketers can leverage insights from inside and outside their organization to help improve products/service or help ensure the company captures new markets.
Special thanks to Julie Anixter of Think Remarkable for contributing to the slides provided.
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Kirby Winfield
Travelers are rapidly moving from the PC to the tablet and smartphone for not only planning and researching, but inquiring and booking vacation rentals. Mobile is poised to devour the vacation rental world, and this presentation is meant to help holiday lettings and vacation rental suppliers prepare for success.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
Rapid Fire: Tips and Trends on Web, Tech and Social MediaDavid Onate
Mobile usage is growing rapidly and will soon surpass desktop usage. Websites must be responsive across devices to reach new audiences. High quality content is also key to building loyalty and generating leads. Content should be concise and easy to scan on mobile. Translating content into multiple languages expands an organization's international reach. Infographics and visual content are increasingly popular ways to engage users online. Analytics tools can provide valuable insights about online users when integrated with fundraising databases.
Context is the next evolution of content delivery because it enables content publishers (like me and my employer Limelight Networks) to make the content experience relevant and personalized. What is context? Location. Behavior. Time. Context enables content publishers to truly tailor the experience. The result? A far better opportunity to create deep, intimate relationships with users.
This presentation was original delivered as a joint webinar with Joe Pulizzi of the Content Marketing Institute.
Chris Leong is the Director of Strategy at Soft Space, a mobile payments technology company established in 2012. Soft Space developed a mobile payment app that allows standard smartphones to function as payment terminals through the use of a chip card reader attachment. The app allows users to enter payment amounts, process cards, authorize transactions, and issue receipts. Soft Space was one of the first companies in Asia to obtain EMV certification for mobile point-of-sale solutions and has partnerships with major banks and payment providers in several countries. Leong believes Soft Space was able to succeed by leveraging the growth of smartphones, addressing the need for mobile payments, and building locally while aiming globally.
River talk to me - eCampaigning Forum 2011 keynoteJussi Kivipuro
This document summarizes a presentation given by Jussi Kivipuro, Global Mobile Innovation Manager at Greenpeace International, about how mobility can help Greenpeace campaigns. Kivipuro argues that mobility enables Greenpeace to gain new audiences, become more relevant, and more impactful globally. He discusses how Greenpeace offices have used mobile channels like apps, SMS, and mobile sites to support campaigns on issues like sustainable agriculture. Kivipuro also outlines how Greenpeace provides support to offices through a content management system, knowledge sharing, and capacity building to help them succeed with mobile initiatives. The presentation concludes with examples of mobile projects from various Greenpeace offices.
"Rise of the Social Business" - Customer Engagement Network Forum, March 2013SXSELondon
Ben Stockman presented at SXSE London on the rise of social business. He discussed how social media usage has grown rapidly since its beginnings in 2004-2007, with over 1 billion Facebook users and 200 million users of other sites. Stockman also summarized how businesses can integrate social media into various departments from marketing to HR to supply chain management. He provided the example of antivirus company AVG which gained customer feedback on social media to improve products and support customer issues. Stockman advocated for businesses to appoint social media champions and encourage employees to communicate through social networks.
This document discusses effective mobile marketing strategies. It summarizes WillowTree Apps' growth from 2008 to 2012, including launching their first app, growing their client base to include large companies, and expanding their mobile development capabilities to multiple platforms. It also covers trends in the mobile industry like the rise of tablets and smartphones. Key topics discussed include designing for different mobile platforms, the state of mobile advertising, and emerging strategies like gamified advertising and location-based apps.
This document discusses the growing importance of mobile devices and mobile recruitment strategies in New Zealand. Some key points:
- By the end of 2012, there will be more mobile devices globally than people. In New Zealand, there are more mobile phones than people and smartphone usage is growing.
- Mobile devices are changing how consumers access information and make purchases. Many use their smartphones to help with shopping, make purchases, and find local information.
- For recruiters, this means recruitment strategies need to consider the mobile landscape and prepare campaigns that are mobile-optimized to reach candidates on all devices. Examples of successful mobile recruitment campaigns in New Zealand are provided.
This document summarizes key trends in social media from March 2012. Mobile usage is increasing rapidly and will overtake desktop usage by 2014. Popular mobile apps include those for sales, contacts, margins, flights, office work, and expenses. Gamification and location-based apps are trends, along with ambient social networks like Foursquare and Highlight. Pinterest is growing quickly among women while Klout measures online influence. LinkedIn and Facebook are expanding profiles with features like Timeline.
Fiksu presentation at AppConext: User Acquisition and Discovery-Why a Cohesiv...Fiksu
Christian Galvin presents on best practices for user acquisition and discovery for mobile apps. He discusses the large opportunities in the growing $100 billion mobile app economy but also the challenges of competing in an app store with over 1.8 million apps. Galvin advocates taking a strategic and cohesive approach to user acquisition that incorporates organic and paid user discovery methods and leverages data to optimize performance.
Mobile marketing webinar beyond the banner on mobileDigital Marketing
The document summarizes a webinar hosted by the Mobile Marketing Association (MMA) on mobile marketing. The MMA represents over 700 organizations globally in the mobile marketing industry. The webinar covered insights from the MMA's report on mobile internet users in Vietnam, case studies on successful mobile marketing campaigns in Vietnam, and lessons learned from analyzing the case studies. It encouraged attendees to ask questions and provided additional resources on the MMA's website.
Trends in Trade Show Design: Neuroscience, Technology, InteractivityLoretta Hudelot
The document discusses trends in trade show design, specifically how neuroscience and technology are influencing interactivity. It notes that our brains are wired to focus on ourselves, so events need to tap into this "deep brain" with personalized experiences. Technology further strengthens this focus on personalization by giving access to information on demand. Two macro trends, the prevalence of millennials and big data, are driving brands to provide customized, engaging experiences tailored to individual wants. The document proposes several "all-about-me" solutions for event organizers, exhibitors, and education to better connect with audiences on a personal level through mobile apps, social media, augmented reality, and adaptive learning models.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
The document discusses the mobile future and key trends including:
1) Innovations will come faster and disruptions will cut deeper as mobile drives the global innovation economy.
2) Mobile is transforming into a lifestyle and businesses must be where customers are on mobile to adapt, learn, and empower them.
3) The future will be defined by extreme innovation, complexity, velocity, and deep collaboration across the mobile ecosystem.
This document discusses how mobile usage has surpassed desktop usage, with people frequently checking their phones throughout the day. It argues that publishers need to design for mobile by "unbundling" their content into focused apps tailored to specific user needs and use cases. Examples are given of magazines breaking out recipes and stories into separate apps. The document also introduces "Channels", a tool for creating continuous publishing apps with minimal effort through features like reposting web content, in-app posting, and pre-built interactive content cards.
As former Netscape CEO Jim Barksdale put it: “There are only two ways to make money in business. One is to bundle. The other is to unbundle.” Mobile is all about unbundling. The first wave of publisher apps did little more than replicate print editions. But new trends in card design, notification, and continuous publishing have changed the picture. This session will explore ways in which savvy publishers are rethinking how they can use their content in apps to create valuable new kinds of products, as well as using the card metaphor to extend their content reach beyond the confines of the app itself, out into the wider web ecosystem.
Namic 2015 - Consumer and Technology TrendsPhil Reynolds
This presentation explores technology trends and how those impact both consumer behavior and insurance operations. Focus is paid to mobile device adoption, the API economy, the Internet of Things, and Frictionless User Experience.
Stand out on Social Media Workshop - Doing Good for SomersetGet up to Speed
Nina Goodwin presented on standing out on social media. She discussed listening on social media to identify opportunities and audiences. She outlined a social media engagement ladder from listening to sharing content. Goodwin demonstrated tools like Facebook, Twitter and using influencers to engage audiences. She emphasized creating different types of content like photos, videos and infographics to share across social platforms. Goodwin stressed developing as an expert by blogging, publishing opinions and exploring future trends in one's field.
This document discusses the rise of mobile devices and how organizations should adapt to the mobile world. Some key points:
- Mobile media consumption is surpassing TV and catching up to online usage globally. In the US, mobile apps have surpassed web usage on mobile devices.
- Many countries like Singapore and India now have a majority of internet users primarily accessing the web through mobile.
- To succeed in the mobile world, organizations must understand their audiences' mobile behaviors and needs, choose the best platform (apps, mobile websites) based on resources, and focus on delivering value and a great user experience to their audiences on mobile. Developing a mobile presence allows organizations to better connect with and serve customers constantly and contextually.
Blue ocean strategy in the VUCA world - Vikas MehtaVikas Mehta
Keynote address at the Marketing Edge Summit in Nigeria
A perspective on how to find a blue ocean for your business in a VUCA world. Illustrated with case studies
Here is a potential pitch and pricing structure:
We offer 4 subscription tiers for our mobile learning app:
A) Basic - $5/month
- Access to 50 practice questions per subject area
B) Standard - $10/month
- Access to 100 practice questions per subject area
- Personalized study plans and progress tracking
C) Premium - $15/month
- Unlimited access to all practice questions
- 1-on-1 tutoring via phone or video chat
D) School/District License - Custom pricing
- School/district-wide access for all students
- Dedicated account manager and analytics dashboard
Our app is the most effective way for students to prepare for standardized
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
1. Stay Tuned!
Webinar Starting at 11am PT/2pm ET
Audio will be broadcast over your computer speakers.
If you are unable to hear audio over your speakers, follow the instructions below:
Step 1 Dial toll-free:1.888.534.8066
Step 2 Enter the conference code: 888.889.3069
Hosted By: Sponsored By:
2. Host and Moderator Panelists
Timothy Schneider Kevin Long
Publisher, Association News Director of Marketing,
CrowdCompass
Lisa Stott
Conference Marketing &
Engagement Manager,
The Association for the
Preservation of
Technology International
3. Today’s Webinar
1. Educating your staff and volunteers about mobile
2. Meeting expectations with mobile
3. Secrets to keeping up with mobile
4. Future expectations
Free eBook:
“Mobile App
Marketing Playbook“
@kevinedwardlong | @CrowdCompass
4. 1. Educating Your Staff
and Volunteer Leaders
@kevinedwardlong | @CrowdCompass
5. What is the Mobile Wave?
What opportunities
are being created?
@kevinedwardlong | @CrowdCompass
6. How can your association
ride it like a pro?
@kevinedwardlong | @CrowdCompass
7. The Mobile Wave
Smart Device Adoption
App Growth
New World Order
@kevinedwardlong | @CrowdCompass
8. The Mobile Wave
Smart Device Adoption
1 billion
smartphones or tablets
will be sold in 2013
3x the number of
desktop or laptop sales
68%
of Americans now
own a smartphone
@kevinedwardlong | @CrowdCompass
9. The Mobile Wave
Smart Device Adoption
$122M
In just two years…
$17M
2010 2012
@kevinedwardlong | @CrowdCompass
10. The Mobile Wave
Smart Device Adoption
The Santa Test
17.4 million
smart devices were activated
(last year, it was 6.8 million)
@kevinedwardlong | @CrowdCompass
11. The Mobile Wave
Smart Device Adoption
App Growth
New World Order
@kevinedwardlong | @CrowdCompass
12. The Mobile Wave
App Growth
# of Apps Published
Doubled Every Year
@kevinedwardlong | @CrowdCompass
13. The Mobile Wave
App Growth
40 billion 66%
iOS apps downloaded of businesses have already
(half of those downloads deployed mobile apps
were in 2012)
@kevinedwardlong | @CrowdCompass
14. The Mobile Wave
App Growth
35%
increase in apps
2.4%
decrease in browsing
@kevinedwardlong | @CrowdCompass
15. The Mobile Wave
App Growth
The Santa Test
Christmas Day App
Downloads Hit
328 million
(last year, it was 242 million)
@kevinedwardlong | @CrowdCompass
16. The Mobile Wave
Mobile + Apps
64%
of mobile phone time
is spent on apps
@kevinedwardlong | @CrowdCompass
17. The Mobile Wave
Smart Device Adoption
App Growth
New World Order
@kevinedwardlong | @CrowdCompass
18. The Mobile Wave
New World Order
80s PC
Revolution
@kevinedwardlong | @CrowdCompass
31. Meeting Expectations with Mobile
Lisa Stott
Conference Marketing &
Engagement Manager of
The Association for the
Preservation of
Technology International
• International Audience
• ~ 1,000 Attendees
• ~ Average Age: 50
33. Attendees
Attendees Become Ambassadors
Current Expectations:
•Easy Scheduling
•Clear Maps
Future Expectations:
•Mobile Networking
•Mobile Discovery
64% of affluent app users say they view
brands with mobile apps more favorably.
34. Speakers
Speakers Become Celebrities
Current Expectations:
•Extra Visibility
•Preservation
Future Expectations:
•Increased Connections
•Social Media Sharing
After Facebook switched to a native app, they have
seen people consume twice as many feed stories.
35. Exhibitors
Exhibitors Become Partners
Current Expectations:
•Extra Visibility
Future Expectations:
•In-person Leads
•Mobile Leads
55% Increase in gamification engagement in
Eloqua's online customer community.
36. Sponsors
Current Expectations:
•Does not Crash
Future Expectations:
•ROI
•Detailed Analytics
64% have made a mobile purchase
after seeing a mobile ad, but
74% haven’t received mobile ads
from their favorite brands.
37. Lessons Learned
1)Get all data together and organized as a first step.
2) A "Mobile Lab" sounds fancy, but is really easy.
3) Get started now and improve your app each year.
55. Summary
Teach your team about the mobile app wave
Set realistic goals so you’ll ride the wave like a pro
Build on your success each event / year
Position your association for the big wave
@kevinedwardlong | @CrowdCompass
57. Take the Survey for Your Free eBook
Free eBook:
“Mobile App
Marketing Playbook“
@kevinedwardlong | @CrowdCompass
Editor's Notes
From December 2011 to December 2012, the average time spent within mobile apps grew 35 percent increase in apps from 94 minutes per day to 127 minutes. Web browsing fell 2.4 percent , which equates to a drop from 72 minutes a day to 70 minutes.
attendees
Sponsors
Sponsors
FULL SCREEN
eh... business event holding devices
YES!
what ’ s an e-Portfolio? I like the slide though
eh... not the best pic. That is obviously a library and not an event. I see you ’ ve adopted the pictures of white people concept.
Use a real picture. Maybe of a big line of people trying to get their badges. (couldn ’ t find one that matched the description)
OMG YES! the words probably need more of an outline or better contrast though.
YES YES YES!
funnel? I don ’ t get it.
YES! Amazeballs
too clip arty
I like the concept, need a better quality image though. http://www.istockphoto.com/stock-photo-18482906-cheerful-group-of-businesspeople-winning-the-cup.php?st=7e39b33 alternate (haven ’ t purchased it yet because I ’ m not sure if this is what Kevin was looking for).