Effective media relations for the water industry - v.09
•
0 likes•90 views
The document provides guidance on effective media relations for the water industry. It outlines three main reasons for communication: to tell a story or have someone else tell it for you, rumors can spread quickly on the internet, and fear builds swiftly but calm takes time. The document recommends establishing media rapport, being available, offering unique stories, and building relationships before emergencies to facilitate open communication. It also suggests starting small with local media outreach efforts.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Effective media relations for the water industry - v.09
Similar to Effective media relations for the water industry - v.09 (20)
More from Brian Gongol
More from Brian Gongol (20)
Recently uploaded
Recently uploaded (20)
Effective media relations for the water industry - v.09
- 1. Effective Media Relations for the Water Industry Brian Gongol DJ Gongol & Associates, Inc. October 27, 2021 Iowa AWWA Annual Conference Cedar Rapids, Iowa
- 2. Why do we communicate?
- 4. "Gotcha" journalism doesn't fit here
- 5. "Gotcha" journalism doesn't fit here Mainly community journalism, with very occasional episodes of adversarial journalism
- 6. Journalism: High pressure, few resources
- 7. Mostly decent people fighting not to get fired
- 8. Abysmal industry economics National Association of Broadcasters: "Local radio stations' OTA ad revenues fell 44.9 percent in nominal terms ($17.6 billion to $9.7 billion) from 2005-2020"
- 9. Even Warren Buffett can't make it work
- 10. Gannett lost $672 million in 2020
- 11. iHeart lost $1.9 billion in 6 months
- 12. iHeart lost $1.9 billion in 6 months (That's $10.3 million a day)
- 13. Tell a story or someone will tell it for you
- 14. The Internet acts like a party-line phone
- 15. Rumors can spread at lightning speed
- 16. You can't force the public to fact-check
- 17. Cranks only need time to organize for free
- 18. Fear builds swiftly, but calm takes time
- 19. Fear-inducing events are common
- 20. Build the relationship before the emergency
- 21. There are many concurrent news cycles
- 22. The big four principles to follow
- 23. Forthrightness
- 24. Honesty
- 25. Accuracy
- 26. Accessibility
- 27. Nobody likes a beggar
- 30. Practice being a giver
- 31. Be available when nobody else is
- 32. Offer novel stories to cover Who is driving this? What is this car? When was it built? Where is it going? Why is it shaped like that? How is it still on the road?
- 33. Journalists love to win awards
- 34. Personalize the story whenever you can
- 35. Expect to be condensed and summarized
- 37. The story will happen with or without you
- 38. See how easy that was?
- 39. Impressions matter as much as facts
- 40. Education takes time and patience
- 41. Education is not advocacy
- 42. Fear will always be a powerful motivator
- 43. You can only lead a parade from the front
- 44. Questions to answer now, not later
- 45. Who is your public face?
- 46. Who is your emergency point of contact?
- 47. Have you established media rapport?
- 48. How quickly can you be found online?
- 49. Can you quickly update your website?
- 50. Do you have at least one backup? Facebook Twitter LinkedIn Instagram Mailchimp Substack/Medium/Blogger
- 51. Start small Conduct a media open house Issue a monthly press release Invite a columnist to see your new equipment Send branded refillable water bottles to a newsroom Reach out to a journalist on LinkedIn Email a pitch to a city reporter Thank an editor for a balanced story Send an interesting fact to a podcaster
- 52. Build a messaging calendar
- 53. Help a journalist get a win Amplify good coverage (clicks matter!) Share unique stories and angles Offer a look behind the scenes Give them something to "put in the can"
- 54. Don't stop at legacy media
- 55. Look to podcasts, Substack, community media
- 56. Help is available, but it's up to you to start (If you don't start planting, you can't complain about the weeds)
- 57. Questions? Brian Gongol DJ Gongol & Associates brian@gongol.net 515-223-4144 @djgongol across major social media Thanks for your time Don't hesitate to ask for help -- but try to pick up the baby before it cries!
- 58. Credits Historical photographs taken from the public domain: http://www.archives.gov/exhibits/running-for-office/ http://www.archives.gov/exhibits/twww/ http://arcweb.archives.gov/arc/action/ BasicMultimediaSearchForm NAB advertising revenue data: https://www.radioworld.com/wp-content/uploads/ 2021/10/100121_Quadrennial_Ownership_Reply_Commen ts.pdf Other images are original work of the author