Ask Me Anything: Social Media Community Management and Content Production
•
0 likes•59 views
Learn How to Enhance Your Social Media Community 2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. In an effort to help brand marketers gear up for next year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions. While the live event is over, we hope you enjoy the on-demand recording, hosted by Meghan Hardy, Director of Community Management, Stephanie Purinton, Manager, Community Management, and Kathleen Loescher, Manager, Content Production. Learn more about Ignite Social Media and www.ignitesocialmedia.com
Report
Share
Report
Share
Download to read offline
Recommended
The Complete Guide to Instagram Stories for Brand Marketers
t’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients.
So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.
Read the full blog post here: https://www.ignitesocialmedia.com/instagram-marketing-2/the-complete-guide-to-instagram-stories-for-brand-marketers/
Contact Ignite Social Media: https://www.ignitesocialmedia.com/contact/
8 Things People Don't Tell You About Social Media
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Effective Tips to get More Eyeballs on Your Tweets
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Social Media Trends to Put Into Practice in 2019
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
Social Marketing Mid-year Check-in
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Indonesia social media campaign case story
The document discusses how digital technology and connectivity has revolutionized marketing. It notes that all media and experiences are now digital. It states that digital communication can flow both ways, empowering more active consumers who provide feedback and ideas that help brands. It provides the example of Starbucks eliciting over 150,000 ideas from consumers that generated millions in new product sales. The document also discusses the importance of understanding customers, making marketing visual and based on real consumer behavior to engage audiences.
Convert More Customers with Video + Social
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
A Data-driven Approach to Influencer Marketing
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
Recommended
The Complete Guide to Instagram Stories for Brand Marketers
t’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients.
So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.
Read the full blog post here: https://www.ignitesocialmedia.com/instagram-marketing-2/the-complete-guide-to-instagram-stories-for-brand-marketers/
Contact Ignite Social Media: https://www.ignitesocialmedia.com/contact/
8 Things People Don't Tell You About Social Media
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Effective Tips to get More Eyeballs on Your Tweets
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Social Media Trends to Put Into Practice in 2019
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
Social Marketing Mid-year Check-in
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Indonesia social media campaign case story
The document discusses how digital technology and connectivity has revolutionized marketing. It notes that all media and experiences are now digital. It states that digital communication can flow both ways, empowering more active consumers who provide feedback and ideas that help brands. It provides the example of Starbucks eliciting over 150,000 ideas from consumers that generated millions in new product sales. The document also discusses the importance of understanding customers, making marketing visual and based on real consumer behavior to engage audiences.
Convert More Customers with Video + Social
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
A Data-driven Approach to Influencer Marketing
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
Facebook News Feed changes 2018
The document discusses changes to Facebook's news feed algorithm in 2018 and how brands and organizations can adapt. The key points are:
1. Facebook will prioritize posts that generate meaningful engagement and conversations between friends over public content from brands. This favors posts that encourage longer comments and responses between users.
2. Brands should focus on creating content that users will want to share with friends and family, such as content that provides social currency or emotions. Tracking shares is more important than overall engagement.
3. Live videos are more likely to generate engagement and discussion compared to regular posts. Brands should measure video retention and repeat views, not just total views.
Why Social? How Social Media Builds Brands
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Influencer Marketing SWOT analysis Kharabeesh
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
Falcon.io | 2021 Trends Virtual Summit - Social-in-Place
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
Team Up With Social Influencers
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Social media-for-lead-generation
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
How To Unleash Your Social Marketing Strategy in 2016
This document outlines tips for unleashing a social media marketing strategy in 2016. It discusses leveraging user-generated content, follower psychology, mapping out campaigns seasonally or around events, running contests and giveaways, leveraging customer reviews, creating a website social hub, choosing an effective hashtag, executing campaigns by creating awareness, focusing on content, assigning roles, and reviewing analytics post-campaign. The webinar goals were to discuss conception/logistics, execution, and analytics review of social media strategies.
Trends in Digital Advertising
Women's Marketing offers insight into the latest trends in Digital Marketing. We offer better storytelling through technology.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
Mint pioneered the use of infographics and educational content on social media to build its brand. This content led to greater distribution and engagement with consumers. Mint also optimized its social media presence across channels and saw conversions increase when it redesigned its blog. The key lessons are that a strong content strategy combining social media and other channels can bring emotion and context to a product while growing customers.
Vn digital consumer behaviour cpg & retail052016
Vietnam has a large and growing online population, with 44 million internet users spending an average of 8 hours per day online across devices. 25% of Vietnamese internet users are "multi-screeners" who use both desktops and smartphones. While TV is still a main focus, 32% of TV and internet users go online through other devices while watching TV. Search engines and online video are very popular online activities. However, there is a significant mismatch between how consumers spend their time online and companies' allocation of advertising spending.
Vn education insights052016
1. Nearly half of prospective students use smartphones to research education options and 1 in 4 prefer mobile over PCs. Mobile is integral to education decisions.
2. 84% of people who research education on smartphones take further non-mobile actions like desktop searches, visiting websites or applying online. A third use video like campus tours or reviews to research schools.
3. Today's consumers are easier to reach through mobile but harder to influence. Extensive research using reviews, experiences and demonstrations now characterize how people evaluate and select education products and services.
Insights from google for vietnam 03/2016
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
Brand Storytelling: The Key to a Competitive Edge
We all love a good story and, in fact, we are hardwired for them. Personal, relatable and shared stories is what ultimately makes us human and telling your story is also a critical part of building your brand. Storytelling helps shape how people view you and enables consumers to create a connection with your brand and everything it stands for. Do it right and you’ll be creating a thriving brand that can perdure for the years (and even centuries) to come. We all have a story to tell, though not every story might be relevant to your audience.
In this webinar we are diving into:
- How to build stories that boost your competitive advantage
- How to translate your story across channels
- How storytelling can provide authenticity and meaningful connections
The Data-Driven Approach to Social Media - Mocial Conference
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Influencer Marketing: A Look at Mom Bloggers, Their Influence and Reach
Moms have always shared information on brands and products, but mom bloggers are changing the way women find and engage with brands. Learn how influencer marketing can elevate your brand and discover actionable tips for working with bloggers.
Social Media Analytics
A look at what social media analytics, KPIs and other insights you should be focusing on to help improve your social media marketing campaigns.
Social Media & Advertising
This document discusses the role of advertising and agencies in the digital age. It argues that while social media has disrupted advertising, paid advertising is still important, especially when used strategically. Agencies can help develop strategies for paid social media advertising and provide other services around content, analytics, and community management. The landscape is rapidly evolving as digital becomes a larger part of agencies' revenue and as pure-play social media agencies emerge.
The Business Value of Social Media
The document discusses the business value of social networking and how companies can leverage social media. It provides an overview of current social media tools and how companies are using social media for marketing, metrics, research, troubleshooting, and internal communication. Specific examples from Dell and Salesforce.com are given that demonstrate how social media can be measured for return on investment.
Your Social Media Strategy Is Wrong
This document discusses social media strategy and the importance of earned media. It argues that social media is fundamentally about conversation between people. While many brands focus on paid and owned content, they should prioritize earning media by crafting positive consumer experiences that people want to share. This will help brands be top of mind as people progress through "moments of truth" in their decision journey, from initial research to sharing experiences after purchase. The key is recognizing that every interaction can be shared, so brands must optimize all experiences across all touchpoints.
More Related Content
What's hot
Facebook News Feed changes 2018
The document discusses changes to Facebook's news feed algorithm in 2018 and how brands and organizations can adapt. The key points are:
1. Facebook will prioritize posts that generate meaningful engagement and conversations between friends over public content from brands. This favors posts that encourage longer comments and responses between users.
2. Brands should focus on creating content that users will want to share with friends and family, such as content that provides social currency or emotions. Tracking shares is more important than overall engagement.
3. Live videos are more likely to generate engagement and discussion compared to regular posts. Brands should measure video retention and repeat views, not just total views.
Why Social? How Social Media Builds Brands
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Influencer Marketing SWOT analysis Kharabeesh
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
Falcon.io | 2021 Trends Virtual Summit - Social-in-Place
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
Team Up With Social Influencers
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Social media-for-lead-generation
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
How To Unleash Your Social Marketing Strategy in 2016
This document outlines tips for unleashing a social media marketing strategy in 2016. It discusses leveraging user-generated content, follower psychology, mapping out campaigns seasonally or around events, running contests and giveaways, leveraging customer reviews, creating a website social hub, choosing an effective hashtag, executing campaigns by creating awareness, focusing on content, assigning roles, and reviewing analytics post-campaign. The webinar goals were to discuss conception/logistics, execution, and analytics review of social media strategies.
Trends in Digital Advertising
Women's Marketing offers insight into the latest trends in Digital Marketing. We offer better storytelling through technology.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
Mint pioneered the use of infographics and educational content on social media to build its brand. This content led to greater distribution and engagement with consumers. Mint also optimized its social media presence across channels and saw conversions increase when it redesigned its blog. The key lessons are that a strong content strategy combining social media and other channels can bring emotion and context to a product while growing customers.
Vn digital consumer behaviour cpg & retail052016
Vietnam has a large and growing online population, with 44 million internet users spending an average of 8 hours per day online across devices. 25% of Vietnamese internet users are "multi-screeners" who use both desktops and smartphones. While TV is still a main focus, 32% of TV and internet users go online through other devices while watching TV. Search engines and online video are very popular online activities. However, there is a significant mismatch between how consumers spend their time online and companies' allocation of advertising spending.
Vn education insights052016
1. Nearly half of prospective students use smartphones to research education options and 1 in 4 prefer mobile over PCs. Mobile is integral to education decisions.
2. 84% of people who research education on smartphones take further non-mobile actions like desktop searches, visiting websites or applying online. A third use video like campus tours or reviews to research schools.
3. Today's consumers are easier to reach through mobile but harder to influence. Extensive research using reviews, experiences and demonstrations now characterize how people evaluate and select education products and services.
Insights from google for vietnam 03/2016
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
Brand Storytelling: The Key to a Competitive Edge
We all love a good story and, in fact, we are hardwired for them. Personal, relatable and shared stories is what ultimately makes us human and telling your story is also a critical part of building your brand. Storytelling helps shape how people view you and enables consumers to create a connection with your brand and everything it stands for. Do it right and you’ll be creating a thriving brand that can perdure for the years (and even centuries) to come. We all have a story to tell, though not every story might be relevant to your audience.
In this webinar we are diving into:
- How to build stories that boost your competitive advantage
- How to translate your story across channels
- How storytelling can provide authenticity and meaningful connections
The Data-Driven Approach to Social Media - Mocial Conference
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Influencer Marketing: A Look at Mom Bloggers, Their Influence and Reach
Moms have always shared information on brands and products, but mom bloggers are changing the way women find and engage with brands. Learn how influencer marketing can elevate your brand and discover actionable tips for working with bloggers.
Social Media Analytics
A look at what social media analytics, KPIs and other insights you should be focusing on to help improve your social media marketing campaigns.
Social Media & Advertising
This document discusses the role of advertising and agencies in the digital age. It argues that while social media has disrupted advertising, paid advertising is still important, especially when used strategically. Agencies can help develop strategies for paid social media advertising and provide other services around content, analytics, and community management. The landscape is rapidly evolving as digital becomes a larger part of agencies' revenue and as pure-play social media agencies emerge.
What's hot (20)
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
Falcon.io | 2021 Trends Virtual Summit - Social-in-Place
Falcon.io | 2021 Trends Virtual Summit - Social-in-Place
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...
How To Unleash Your Social Marketing Strategy in 2016
How To Unleash Your Social Marketing Strategy in 2016
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
Vn digital consumer behaviour cpg & retail052016
Vn digital consumer behaviour cpg & retail052016
The Data-Driven Approach to Social Media - Mocial Conference
The Data-Driven Approach to Social Media - Mocial Conference
Influencer Marketing: A Look at Mom Bloggers, Their Influence and Reach
Influencer Marketing: A Look at Mom Bloggers, Their Influence and Reach
Similar to Ask Me Anything: Social Media Community Management and Content Production
The Business Value of Social Media
The document discusses the business value of social networking and how companies can leverage social media. It provides an overview of current social media tools and how companies are using social media for marketing, metrics, research, troubleshooting, and internal communication. Specific examples from Dell and Salesforce.com are given that demonstrate how social media can be measured for return on investment.
Your Social Media Strategy Is Wrong
This document discusses social media strategy and the importance of earned media. It argues that social media is fundamentally about conversation between people. While many brands focus on paid and owned content, they should prioritize earning media by crafting positive consumer experiences that people want to share. This will help brands be top of mind as people progress through "moments of truth" in their decision journey, from initial research to sharing experiences after purchase. The key is recognizing that every interaction can be shared, so brands must optimize all experiences across all touchpoints.
Using Social Media For Fundraising
This document provides an overview of using social media for fundraising. It discusses the importance of having an online presence and social media strategy, and how to use various social media platforms like websites, Facebook, Twitter, YouTube and crowdfunding sites to engage supporters, tell your organization's story, and raise funds. Examples are given of successful social media fundraising campaigns that generated donations and awareness. Mobile fundraising strategies and tools are also covered.
Social Media For Organisations Workshop
This document summarizes a social media workshop presentation. The presentation covers:
- An introduction and overview of what will be covered in the workshop
- A discussion of what social media is and why it is relevant for community groups
- Statistics on internet and social media usage in the UK
- The benefits social media can provide for organizations, such as increasing communication speed, reach, and engagement
- Tips for developing a social media plan, including understanding objectives, audience, and strategy
Practical Social Media - VODA
This document provides an overview of using social media for organizations. It begins with acknowledging that some see social media as just technology while others see it as a way to tell stories and have conversations. The document then discusses defining social media, current usage statistics, how social media can benefit organizations in areas like marketing, fundraising, campaigning and productivity. It also addresses concerns about using social media and provides a framework for developing a social media plan.
Social Media Convergence - The ARF/Adweek 2009
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Digital marketing overview 2014
Digital Marketing Overview 2014
The document discusses the importance of digital media for brands. It covers how digital engagement builds brand equity through awareness, loyalty, quality perception and word-of-mouth. It also discusses how the consumer purchase funnel has changed, with evaluation and advocacy becoming more important stages that digital media can influence. Key metrics for digital campaigns like engagement, followers and sentiment are covered. The document concludes with trends like social TV and mobile usage growth in developing markets that will impact digital marketing.
Social Media and Higher Education
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
Social Media For Devon VSF
The document summarizes information about using social media and ICT for voluntary organizations. It finds that while many organizations are aware of social media, only about half are actively using forms like forums, blogs, and social networking. Guidelines are suggested for using social media professionally and responsibly. The benefits of social media include a global audience and ability to spread ideas quickly, but challenges include time needed and lack of message control. Selecting the right social media tool for each organization and developing staff skills are key.
Social Media - Goldmine or Landmine
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Social Media: Tailoring your strategy to a targeted digital audience
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
Social Media and Small Business
This document provides an overview of social media and its relevance for small businesses. It discusses key concepts around social media, popular platforms, who uses social media and why, and how businesses are adopting social media. The document emphasizes that social media is huge in terms of users and time spent, trusted as a source of recommendations between consumers, and impacts businesses by allowing people to talk about brands. It provides tips for businesses to get started with social media, including forming a team, setting objectives, and choosing appropriate strategies and metrics to measure return on investment.
03 - An introduction to social media and customer engagament - Emma Lindley
This document provides an introduction to using social media for customer engagement in the social housing sector. It discusses the benefits of social media for communication with customers and transactions. It provides statistics on social media usage and best practices for developing a strategy, empowering staff, monitoring engagement, and focusing content. Examples are given of housing organizations successfully using Facebook, Twitter, video and other platforms to interact with customers, provide services, and build community.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
Social Media Marketing
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
ARF Social Media Council - AdWeek 2009
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
Digital PR for Business
An overview of how to reimagine your business marketing and public relations to help you reinvent your business out of challenging times.
Zarakolclientkeynote
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
Zarakol Client Keynote
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
Brandworks 2009: Social Media Profiles & Strategies
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
Similar to Ask Me Anything: Social Media Community Management and Content Production (20)
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & Strategies
More from Ignite Social Media
Ask Me Anything: 2021 Social Media Planning & Budgets
Enhance Your 2021 Social Media Strategy
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds.
In an effort to help brand marketers gear up for the new year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions.
Our first event focused specifically on 2021 social media planning and budgets. This session was hosted by SVP Lisa Braziel and Director of Strategy Vanessa Williams and is now available on-demand for you to watch at your leisure: https://youtu.be/w7lYSJEBCQM
Learn more about Ignite Social Media at www.ignitesocialmedia.com
5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy
This document provides 5 social media tactics for enhancing a 2020 holiday marketing strategy. It begins by noting shifts to online shopping due to the pandemic. Then it discusses starting holiday planning and searches earlier this year on Pinterest. The main tactics are to 1) strategically use paid media, 2) use relatable price-conscious messaging, 3) leverage shoppable social media features, 4) develop livestream video, and 5) consider influencer marketing. It emphasizes the need for flexibility given uncertainty around the pandemic and upcoming events.
What's Trending: Millennials and Social Media
Wondering how to target millennials with your social media marketing? This on-demand webinar gives you all the data and tips to make it happen.
Social Media Reviews: Untapped Opportunities for Brands
The document discusses untapped opportunities for brands to leverage social media reviews. It outlines that online reviews are the top source consumers use for research before and after purchases. Then, it describes four untapped opportunities for using reviews in social media: 1) using organic comments that consumers post, 2) curating UGC like photos and videos, 3) targeting advertisements based on review content, and 4) partnering with influencers. The presentation encourages brands to mine existing reviews and user generated content to create low-cost yet impactful social media advertisements.
Social Media Best Practices & Lift Studies
This deck shares results related to social media best practices and lift studies conducted for Ignite Social Media clients.
Facebook Groups for Brands - Webinar
In this 30-minute webinar, you'll learn why Facebook Groups are important, the benefits & watch-outs of running them, get help deciding if your brand should start one, and see how to set them up and maintain them long-term.
Webinar: Converting Customers with Social Content
The document discusses developing content that converts customers through social media. It outlines 4 key lessons: 1) create customer-first content, 2) test and learn which ad units perform best, 3) conversions are gradual and require ongoing testing, and 4) use the right ad objective to optimize. An example is provided of how their approach increased impressions, clicks, and lower funnel activities for a boating organization within 6 months while decreasing spend by 50%. The approach focuses on strategic content and progressive targeting to move customers through the buying process and drive measurable online and offline conversions.
Content Marketing for Business
The document discusses content marketing strategies for businesses. It outlines that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. To be effective, the document recommends having a documented content strategy that focuses on solving customer problems. It also recommends using a variety of tactics like social media, blogs, videos and more across the customer buying journey. Content should be useful, enjoyable and inspired to be innovative. The document provides tips on creating scalable and repeatable content processes and measuring the impact of content marketing efforts.
Organic and Paid Tactics on Facebook
This presentation takes a deep dive into understanding activation on Facebook. You have fans but how do you make them take action? What are organic activation techniques for Facebook marketing? Where does paid activation fit in?
The Evolution of Facebook Marketing
From dorm room to board room, Facebook has evolved into the world's biggest brand marketing platform.
Learn how Facebook's continuing evolution impacts your brand and learn best practices that you can immediately put into practice.
Understanding and Applying Influencer Marketing Methods
Unless it is 1984 and you’re Nike, your influencer marketing strategy probably needs some work.
This presentation features Ignite Social Media Founder & President Jim Tobin and special guest Jason Keath from Social Fresh as they present "Nobody's an Influencer. Everyone's an Influencer." Learn battle-tested influencer marketing strategies that you can put to work for your business today.
No BS Social Media Marketing, Revisited
The social media marketing ecosystem has changed significantly over the past 18 months, which means new opportunity—and new bulls#*t—for marketers to sift through.
Explore which trends you should follow and which trends your should ignore in this presentation featuring renowned (and hilarious) social media author and savant Jason Falls (VP Digital Strategy, CafePress.com) and Ignite Social Media President Jim Tobin.
Community to Cash: The Art of Building Social Media Marketing Campaigns that ...
Ignite Social Media Founder & President Jim Tobin and special guests Anita Root and Josh Gunderson from Carlson Rezidor Hotel Group give us an in-depth view of how they are using social media marketing to drive revenue and retain loyal customers.
This webcast teaches us:
- How to grow your communities by targeting and acquiring qualified fans and followers
- How to develop a content strategy that will engage and mobilize your communities
- How to turn your communities into revenue platforms
How Dodge Drives Organic Social Media Marketing Success
The document discusses how Dodge drives organic social media marketing success. Dodge focuses on owned and earned media rather than paid advertising. It owns a vast social media presence across platforms like Facebook, Twitter, YouTube and blogs. Dodge drives organic engagement through creative brand lifestyle content, content series, user-generated content, and trending hashtags. Programs and promotions supplement daily content by incentivizing fan interaction and sharing. Examples provided include the Inspired By You, Drive the REDLINE Dodge, and Defiance Arkfalls Sweepstakes promotions, which achieved millions of impressions and brought in thousands of new fans. In summary, Dodge foregoes large paid media budgets in favor of smaller, targeted budgets, drives fan engagement through quality content
Measuring Social Media Marketing
This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
Earn It. Don't Buy It. Webcast
The document summarizes a webcast titled "Earn It. Don't Buy It." featuring presentations by Jim Tobin and Jay Baer on social media marketing strategies. The webcast covered topics such as how buying fans destroys organic reach on social media pages, the importance of organic engagement over paid tactics, and the need for social media strategies rather than focus on individual platforms or tactics. It also discussed whether Facebook is declining in popularity among teens and the rise of alternative platforms. The presenters advocated for balancing paid, owned and earned social media approaches to drive long-term customer relationships rather than single transactions.
More from Ignite Social Media (16)
Ask Me Anything: 2021 Social Media Planning & Budgets
Ask Me Anything: 2021 Social Media Planning & Budgets
5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy
5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy
Social Media Reviews: Untapped Opportunities for Brands
Social Media Reviews: Untapped Opportunities for Brands
Understanding and Applying Influencer Marketing Methods
Understanding and Applying Influencer Marketing Methods
Community to Cash: The Art of Building Social Media Marketing Campaigns that ...
Community to Cash: The Art of Building Social Media Marketing Campaigns that ...
How Dodge Drives Organic Social Media Marketing Success
How Dodge Drives Organic Social Media Marketing Success
Recently uploaded
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Recently uploaded (20)
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Ask Me Anything: Social Media Community Management and Content Production
- 1. Ask Me Anything Webinar Series Part 3: Social Media Community Management & Content Production
- 2. Your Questions Submit your questions in the chat window throughout the presentation. We’ll leave time to answer as many as we can. Recording Provided We are recording today’s session and will provide all registrants with a copy via the email address you used when you registered. Housekeeping
- 3. Poll Question A. Enough to go around the Earth B. Enough to reach the height of the Statue of Liberty C. Enough to cover the distance of a mile D. Enough to bridge the distance between Ignite Social Media’s NC & MI offices How much content do people scroll through on their social media feeds every day?
- 4. Poll Question A. Enough to go around the Earth B. Enough to reach the height of the Statue of Liberty C. Enough to cover the distance of a mile D. Enough to bridge the distance between Ignite Social Media’s NC & MI offices How much content do people scroll through on their social media feeds every day?
- 5. The Importance of Community Management Source • 79% of the U.S. population uses social media. (Statista) • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador) • 54% of users report using social media to research products. (Globalwebindex) • Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. (PWC)
- 6. 2020: The Year of Social Media Customer Care Social Justice Coronavirus 2020 Election
- 7. Five Tips For Enhancing Your Social Community Incentivize Advocacy: Find and reward advocates for participating in the community through actions such as Surprise & Delights or sharing their UGC 1 2 Be Responsive: Ensure your team is available and responsive to community conversations, including negative comments and concerns 3 4 5 Provide Value to Your Followers: Whether it’s content, rewards, or something else - keep it simple. You’ll lose your audience with over-complicated messaging/asking them to do too much Know Your Audience: Learn what makes them tick, and monitor content performance to ensure you’re hitting the mark Ask the Community: It’s a two-way street, ask what they want to see from you (and use that to create future content)
- 8. Q&A Time! Hear the Live Q&A HERE
- 9. Questions? Contact us today by emailing Lisa@ignitesocialmedia.com Thank You!