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This document discusses how social media can be an effective marketing tool for tourism operators. It notes that the internet is now the most important marketing channel, surpassing traditional media like television, radio and print. It provides statistics on social media usage, especially Facebook, to demonstrate the large audience that can be reached. The document outlines four rules for using social media successfully: having a presence beyond just your website, using social media as one channel among many, creating engaging content, and treating it as a conversation rather than just broadcasting messages. It concludes by introducing the author as an expert in integrated communications strategy.
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Cruise symposium allan gates
- 1. Making Social Media Work for You " Allan Gates, Revolution Strategy" June 10, 2010"
- 2. This is Allan" • Partner and Executive Vice President with Revolution" • Leads the Tourism New Brunswick account" • Integrated communications strategist and planner" – Traditional media (TV/Radio/Print) + Digital (Social Media/Online Ads/SEM/ SEO), PR"
- 3. The Internet is the most important marketing tool for Tourism Operators"
- 5. Photo: Flickr User Alex Kess
- 6. In the Old Days" Advertising Vehicles" Your News " Customer" Message" Media" Travel" Trade"
- 7. But now…" Your Customer" Message"
- 9. Social Media is an Opportunity"
- 10. Advertising = $" Social Media = time"
- 13. There are 112,291,180 Americans over 18 on Facebook"
- 14. There are 13,612,520 Canadians over 18 on Facebook"
- 15. Facebook saw 540 million unique visitors in April, 35% of web users, and 570 billion page views"
- 16. 45% of Facebookʼs US audience is 26 years old +"
- 18. 4 New Rules"
- 19. 1 Itʼs Not" (Just) About Your Web Site"
- 20. Photo: Flickr User WillNotMove
- 21. The Web Is An Ecosystem"
- 22. 2 Social Media is Just a Channel"
- 23. Photo: Flickr User B Rosen
- 24. 3 Donʼt Be Boring"
- 25. Photo: Flickr User Kevin McShane
- 26. 4 Itʼs a Conversation"
- 27. Photo: Flickr User eye2eye
- 28. Thanks"
- 29. Allan Gates" EVP, Revolution" 506-642-4445" allan.gates@revolutionstrategy.com" www.allangates.com" Facebook.com/allangates" @redgateca" http://www.slideshare.net/agates99"