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Visualthinking
Workshop
Interaction South America, November 2015
Boon Yew Chew
@boonych
Hola
Olá
Hello
Apakhabar
Today,wewantto…
Learn basic visual skills
Learn to think using visuals
Work visually with other people
Solve complex problems visually
Discover new ways of working
Let’sagreeto…
Keep an open mind
Try new things
Communicate and think by drawing
Share our output with others
fact
There's no such thing as a
bad drawing
Part1
Understanding the basics
Part2
Complexity and organisation
Imagining
(mind)
Seeing
(eye)
Drawing
(hand)
Part1—Visualthinkingbasics
Part2—Complexityand
organisation
>
>
>
---
https://www.flickr.com/photos/danzen/4389429502
Visualthinking
is about making sense of
things using visuals
Imagining
(mind)
Seeing
(eye)
Drawing
(hand)
Experiences in Visual Thinking
(Robert H. McKim)
Threekindsofvisualimagery
Doodle Express Sketch Illustrate
Observe Understand Reason Ideate Imagine
Experiment Test Improvise
Record Remember Organise Specify
Concept Model Map
Facilitate Communicate
SD orchestrates organisations to deliver better services
Services are often complex and multi-layered
Visual thinking helps with understanding complexity and scale
Aboutservicedesign
https://www.flickr.com/photos/rosenfeldmedia/8462221156
https://www.flickr.com/photos/rosenfeldmedia/8461138803
Drawing Basics
Fineliner or fine-tip pen
Shading marker
Chisel tip marker
Other common tools:
Ballpoint pen, Highlighter, Sharpie,
Whiteboard marker
Basictools
Ultra-fine point sharpie, Muji gel
ink 0.38 or 0.5
Edding 33
Tombow ABT
Muji gel ink 0.5
Tombow ABT
brush pen
Edding 33
chisel tip
Whypractice?
Practice enables you to...
discover new things
improve your accuracy
develop good habits
…be more creative
have more fun!
point line arc angle spiral loop
(open)
circle leaf triangle rectangle house cloud
(closed)
DaveGray’sglyphstobuildavisualvocabulary
http://www.davegrayinfo.com
Drawingobjects
Examples
foundation
shape
essential
features
functional
details
clarifying
details
contextual
details
Example:Drawingpeople
Legs and arms are slightly longer than body
The head is more than half the size of the body
Body Legs Arms
&
hands
Head
&
neck
Eyes
&
nose
Example:Drawingfaces
Experiment with eyebrows and mouths
to get different facial expressions
With the head as a circle, use the pointed
part of the nose to signal direction
objectdrawingexercise:
Choose a service theme
Passenger trains
Gift marketplace
Airports
Coffee chain
Post offices
Retail banking
Car sharing
Art museums
Shopping mall
News company
Resort hotel
Theme park
Furniture centre
Health clubs
Co-working spaces
Retirement home
Cooking school
Child care centre
Challenges
Characters Components
Characteristics
The4Cs
objectdrawingexercise:
Visualise key items or
concepts in your 4Cs
let’stakea
5 minute break
creatingimpactwith
Handwriting & Lettering
textisvisual
You can do a lot
with just text
Capitals in the same height in a straight line
Letters should be close but not touching
One character space between words
1.2 character spaces between sentences
Then, break and bend the rules once you know what you’re doing
Legibilityandreadability
http://www.flickr.com/photos/31461676@N08/8608796530/
Varyyour
texttocreate
impact
upper and lower case size and weight
shapes and styles
Waystovaryyourtext
Add a title anywhere on the
page. This will give your
visuals focus and form an
implicit structure and flow.
titlesmake
animpact
Add a title anywhere on the
page. This will give your
visuals focus and form an
implicit structure and flow.
titlesmake
animpact
Frameworks
organise
paragraphs
andsentences
linear vertical
radial path
modular random
http://www.flickr.com/photos/rohdesign/3674525434/
linear
vertical
radial
http://www.flickr.com/photos/murdocke/7171414085/
path
http://www.flickr.com/photos/micheleidesmith/7098533733/
modular
http://www.flickr.com/photos/pedestriantype/6755973299/
random
http://www.flickr.com/photos/turnislefthome/6870010788/
Practiceyourlettering:
Createempathymapsfor
keycharactersfoundin
your4C’s
https://www.flickr.com/photos/zak/7384334652
Think
Feel Do
Say
Hear
See
Visualthinking
Workshop
Part 2: Complexity and Organisation
Recap
Imagining
(mind)
Seeing
(eye)
Drawing
(hand)
part2isabout
Using visual thinking to solve
complex problems
Part2:Puttingeverythingtogether
Service problem
Characters
Components
Challenges
Characteristics
Service Solutions+ +
Your service poster
https://www.flickr.com/photos/38869431@N00/3093096757/
What is complexity?
https://www.flickr.com/photos/thevalueweb/4748542723
©DavidMonniaux
Complexity
is hard to predict, has
constant change, and
requires understanding
Understanding
is at the heart of
visual thinking
Arrows Frames
>
>
>
---
Connectorsandorganisers
Dividers
IconsBullets
VisualMetaphors
credits: SachaChua.com
VisualSymbols—Pictograms
Cheat with nounproject.com or google images
Visualframeworks
Maps Groups
RelationshipsSequence and flows
let’stakea
5 minute break
For thinking through complex
problems
Comes from Soft Systems
Methodology
No rules for how you create rich
pictures
Richpictures
getyourthoughtsonpaper:
Brainstorm solutions
using Rich Pictures
What problems are worth solving?
How are your characters involved?
How do the relevant parts work together?
What’s the big picture idea?
Userichpicturestofigureout…
>
>
>
---
Servicedesignexercise:
Createaposterforyour
serviceproblem
Bring to life the various parts
of the service
Show how the characters and
elements inter-relate
Highlight problem areas you
think are worth tackling
Useyourposterto…
>
>
>
---
showandtell
What is your service theme?
What problems are worth
tackling, and why?
Recap
Learn basic visual skills
Learn to think using visuals
Work visually with other people
Solve complex problems visually
Discover new ways of working
Resources
https://medium.com/@boonych/books-on-visual-thinking-599ed7d3b4ec
ThankYou
http://about.me/boon
@boonych

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