Slides of sketch workshop by Frank van de Ven. Some simple tips & tricks on how to make compelling sketches.

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3. Sketching and
visual storytelling:
Tips & tricks

4. Sketching and visual storytelling:
Why is it important?

5. Design thinking &
service design principles:
1. It’s user-centered
2. It’s co-creative & multi-disciplinary
3. It revolves around tangible touchpoints
4. It is holistic (the ‘bigger picture’)
5. It’s visual

6. Sketching plays an
important role in
all of these
principles
Design thinking &
service design principles:
1. It’s user-centered
2. It’s co-creative & multi-disciplinary
3. It revolves around tangible touchpoints
4. It is holistic (the ‘bigger picture’)
5. It’s visual

7. Everything starts
with a sketch…

8. A typical workshop…

9. Results in a concept…

10. …Which is then visualized and polished

11. …to a final infographic, poster or visual

16. It can be used to explain the key elements of a concept

17. It can be used to explain the key elements of a concept

18. Or to convey a new customer journey in the form of a story…

19. And can even be used to visualize the process of a workshop you’re about to give

20. Principles of effective
Sketching & visual
storytelling:
1. Keep it simple, but lively
2. Use metaphors and icons to make it
memorable
3. Composition and framing are key
4. Layer your story and link it

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1. A few lines can say a lot
2. Use emphasizing lines to make it lively
3. Use facial expressions if emotions play a role
4. Straight, clean lines
Try it yourself for 5 min:
Draw a happy scholar and a dancing teacher

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Now you! draw symbols/icons for:
1. Connectivity
2. Action
3. Human-product interaction
4. Ecosystem
5. Disruption

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• What’s the purpose of you
drawing?
• Is it a chronological story, concept
explanation, a storyboard?
• 3 sec, 30 sec, 3 min rule
• Close up vs long shots
• End personally!

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• Pay attention to framing your story and the way
characters are positioned
• Left: use dividers to increase interaction and
connection
• Right: form follows content – decide how much
content you want to show before you draw the
container
• Pay respect to perspective and the visual
relation between shapes and bodies.
• Be careful where you ‘cut off’ your objects

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• Link nodes and show their interaction
• Layering to create depth of field
• Scale and use of metaphors
• Symbols and icons

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Catchy, personal and engaging opening
Key facts, USPs or 3 most importants
aspects of your story
Process overview with end result
Benefits for the company

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Final assigment.
We need a…
1. Favorite family member
2. Last purchased product
3. Favorite spot
4. Key emotion
Now:
Brainstorm (5 min), choose your format (customer journey,
infographic, storyboard) and try to apply the 5 principles!

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