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MILLENNIAL PROFESSIONAL
ORGANIZATIONS STUDY
BUZZMARKETINGGROUP|WHEREINSIGHTMEETSACTIVATION
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HOW MILLENNIALS ARE INTERACTING
WITH PROFESSIONAL ORGANIZATIONS

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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY: OVERVIEW
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A few words from CEO and Founder Tina Wells about this month’s buzzReport…
As you have probably heard (and experienced), today’s Americans are constantly
trying to juggle their personal and professional selves. In the face of a changing
market and less-than-perfect employment rates, we are doing everything that we
can to advance professional selves in a way that satisfies our personal wants and
needs– and this includes using resources, like professional organizations. So this
month, we delve into the minds of younger Americans to figure out how and why
they interact with professional organizations and the steps that these
organizations can take to make themselves more relevant in today’s day and age.
So dive into this month’s buzzReport and take a look at what we have found!

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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY: MEET THE BUZZSPOTTERS
Meet the pulse of BuzzMG and our monthly buzzReport…
ALL ABOUT OUR NETWORK
They are the trendsetters and tastemakers in their school,
community, or city. Whether they’re discussing a cultural
phenomenon or explaining everyday youth behavior, they are
helping our clients make the decisions that matter. Our
international network of over 30,000 youth has been selected on
a peer-to-peer basis through our proprietary process that
promises to capture true trendsetters. Our network includes
buzzSpotters® from various countries, including…
Facebook
Twitter
Instagram
Dribble
Vimeo
Google +
USA
CANADA
BRAZIL
GERMANY
JAPAN
SPAIN
CHINA
UNITED KINGDOM
SOUTH AFRICA
Data is collected through…
- Online Surveys
- Ethnographies
- Immersion Experiences
51%
49%
Female
51%
30,000
Network
308
Participants
Male
49%
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Salary
Full-Time (74%)
Part-Time (7%)
Self-Employed (11%)
Freelancer (8%)
Less than $8,000 (4%)
$8,000-$33,000 (12%)
$33,001-$82,000 (36%)
$82,001-$170,000 (32%)
$170,001-$370,000 (8%)
More than $370,000 (3%)
Didn't Specify (5%)
Employment
White (56%)
African American (22%)
Asian American (9%)
Hispanic (9%)
Multiracial (4%)
Ethnicity
NY (22%)
CA (19%)
IL (9%)
PA (6%)
A (5%)
TX (4%)
Rest of USA (35%)
Location
Married (43%)
Single (27%)
In a Relationship (22%)
Divorced (2%)
Dating (6%)
Marital Status
Education
High School Diploma (11%)
Associates (12%)
Bachelors (50%)
Masters (22%)
Doctorate (5%)
Meet the pulse of BuzzMG and our monthly buzzReport…
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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY: MEET THE BUZZSPOTTERS

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Millennials recognize
the potential utility
of professional
organizations.
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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY
74%
50% 40%
67%
Professional orgs are useful.
74% of respondents under 40
believe professional organizations
and communities are useful.
Professional orgs are innovative.
50% believe that professional
organizations and communities are
innovative.
Professional orgs are tech savvy.
40% believe that professional
organizations and communities are
technologically savvy.
Professional orgs have relevant benefits.
67% believe that professional
organizations and communities have
benefits relevant to them.
What do Millennials think about professional organizations and communities?
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A majority of respondents under
40 strongly believe membership in
today’s professional organizations
provides strong opportunities for
networking and social capital.
92%
93%
Most respondents under
40 report that social
capital is very important
or important to their
professional lives.
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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY
What do Millennials think about professional organizations and communities?

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More than 8 out of 10
respondents under 40 are
more likely to join a
professional organization that
has a concierge to help
members utilize benefits over
one that is self-guided.
81%
52%
Over half of respondents
under 40 are more likely to
join professional
organizations that are
invitation-only rather than
open.
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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY
What do Millennials think about professional organizations and communities?

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Over half of the respondents
under 40 belong to a
professional organization -with
71% of them intending to stay
for at least two more years and
two-thirds revealing “strong
loyalty” to their organization.
58%
77%
Many respondents under 40
who are not currently a
member of a professional
organization actually intend
to join one in the future.
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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY
What do Millennials think about professional organizations and communities?

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Millennials look for community and value in exchange
for paid professional organization membership.
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…did not see value in
continuing a membership.
37% ...did not feel that there was a
community of peers.
35%
…believed the org to lack proper
curation.
27%
…left because the membership
was too expensive.
45%
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MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY
Why do Millennials choose to leave professional organizations and communities?
…felt that the org lacked
technological savvy.
31%

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How will you use this
information to reach the
Millennial Generation?
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Learn a little about Buzz Marketing Group and what we do.
CONNECT BRAND IMPACT UNDERSTAND
Buzz Marketing Group (BuzzMG) is an award-winning communications agency that brings insight to activation. Through our network
of 30,000 buzzSpotters® and 7,000 momSpotters, we deliver data and strategies that drive the marketing approach for clients focused
on Millennials, Moms, and Multicultural consumers. Since our founding, research has been at our core and we continue to be a leader
in consumer insights worldwide. We believe that as the consumer evolves, the agency must evolve.
Since 1996, BuzzMG has been committed to helping our clients understand consumers better and reach them in a more focused way.
We help clients Connect, Brand, Impact, and Understand their target market. Our unique set of tools and resources have been utilized
by clients like Dell, Sony Music, Procter + Gamble, Johnson & Johnson, Microsoft, Maidenform, GlobalHue, Verizon Wireless, American
Eagle Outfitters, and many more.
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BUZZ MARKETING GROUP: CONTACT US

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BUZZ MARKETING GROUP: CONTACT US
Let’s sit down and chat.
132 Kings Highway East, Suite 202, Haddonfield, NJ 08033 | 856.433.8579 | www.buzzmg.com
hello@buzzmg.com | @BuzzMG
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