Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

June 2015 buzzReport

1,579 views

Published on

This month, we take a look at how Millennials interact with professional organizations and communities. Dive in!

Published in: Marketing

June 2015 buzzReport

  1. 1. Se7en - Creative Powerpoint Template MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY BUZZMARKETINGGROUP|WHEREINSIGHTMEETSACTIVATION 1! HOW MILLENNIALS ARE INTERACTING WITH PROFESSIONAL ORGANIZATIONS
  2. 2. Se7en - Creative Powerpoint Template MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY: OVERVIEW 2 A few words from CEO and Founder Tina Wells about this month’s buzzReport… As you have probably heard (and experienced), today’s Americans are constantly trying to juggle their personal and professional selves. In the face of a changing market and less-than-perfect employment rates, we are doing everything that we can to advance professional selves in a way that satisfies our personal wants and needs– and this includes using resources, like professional organizations. So this month, we delve into the minds of younger Americans to figure out how and why they interact with professional organizations and the steps that these organizations can take to make themselves more relevant in today’s day and age. So dive into this month’s buzzReport and take a look at what we have found!
  3. 3. Se7en - Creative Powerpoint Template MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY: MEET THE BUZZSPOTTERS Meet the pulse of BuzzMG and our monthly buzzReport… ALL ABOUT OUR NETWORK They are the trendsetters and tastemakers in their school, community, or city. Whether they’re discussing a cultural phenomenon or explaining everyday youth behavior, they are helping our clients make the decisions that matter. Our international network of over 30,000 youth has been selected on a peer-to-peer basis through our proprietary process that promises to capture true trendsetters. Our network includes buzzSpotters® from various countries, including… Facebook Twitter Instagram Dribble Vimeo Google + USA CANADA BRAZIL GERMANY JAPAN SPAIN CHINA UNITED KINGDOM SOUTH AFRICA Data is collected through… - Online Surveys - Ethnographies - Immersion Experiences 51% 49% Female 51% 30,000 Network 308 Participants Male 49% 3!
  4. 4. Se7en - Creative Powerpoint Template Salary Full-Time (74%) Part-Time (7%) Self-Employed (11%) Freelancer (8%) Less than $8,000 (4%) $8,000-$33,000 (12%) $33,001-$82,000 (36%) $82,001-$170,000 (32%) $170,001-$370,000 (8%) More than $370,000 (3%) Didn't Specify (5%) Employment White (56%) African American (22%) Asian American (9%) Hispanic (9%) Multiracial (4%) Ethnicity NY (22%) CA (19%) IL (9%) PA (6%) A (5%) TX (4%) Rest of USA (35%) Location Married (43%) Single (27%) In a Relationship (22%) Divorced (2%) Dating (6%) Marital Status Education High School Diploma (11%) Associates (12%) Bachelors (50%) Masters (22%) Doctorate (5%) Meet the pulse of BuzzMG and our monthly buzzReport… 4! MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY: MEET THE BUZZSPOTTERS
  5. 5. Se7en - Creative Powerpoint Template Millennials recognize the potential utility of professional organizations. 5!
  6. 6. Se7en - Creative Powerpoint Template MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY 74% 50% 40% 67% Professional orgs are useful. 74% of respondents under 40 believe professional organizations and communities are useful. Professional orgs are innovative. 50% believe that professional organizations and communities are innovative. Professional orgs are tech savvy. 40% believe that professional organizations and communities are technologically savvy. Professional orgs have relevant benefits. 67% believe that professional organizations and communities have benefits relevant to them. What do Millennials think about professional organizations and communities? 6
  7. 7. Se7en - Creative Powerpoint Template A majority of respondents under 40 strongly believe membership in today’s professional organizations provides strong opportunities for networking and social capital. 92% 93% Most respondents under 40 report that social capital is very important or important to their professional lives. 7! MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY What do Millennials think about professional organizations and communities?
  8. 8. Se7en - Creative Powerpoint Template More than 8 out of 10 respondents under 40 are more likely to join a professional organization that has a concierge to help members utilize benefits over one that is self-guided. 81% 52% Over half of respondents under 40 are more likely to join professional organizations that are invitation-only rather than open. 8! MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY What do Millennials think about professional organizations and communities?
  9. 9. Se7en - Creative Powerpoint Template Over half of the respondents under 40 belong to a professional organization -with 71% of them intending to stay for at least two more years and two-thirds revealing “strong loyalty” to their organization. 58% 77% Many respondents under 40 who are not currently a member of a professional organization actually intend to join one in the future. 9! MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY What do Millennials think about professional organizations and communities?
  10. 10. Se7en - Creative Powerpoint Template Millennials look for community and value in exchange for paid professional organization membership. 10!
  11. 11. Se7en - Creative Powerpoint Template …did not see value in continuing a membership. 37% ...did not feel that there was a community of peers. 35% …believed the org to lack proper curation. 27% …left because the membership was too expensive. 45% 11! 11 MILLENNIAL PROFESSIONAL ORGANIZATIONS STUDY Why do Millennials choose to leave professional organizations and communities? …felt that the org lacked technological savvy. 31%
  12. 12. Se7en - Creative Powerpoint Template How will you use this information to reach the Millennial Generation? 12!
  13. 13. Se7en - Creative Powerpoint Template Learn a little about Buzz Marketing Group and what we do. CONNECT BRAND IMPACT UNDERSTAND Buzz Marketing Group (BuzzMG) is an award-winning communications agency that brings insight to activation. Through our network of 30,000 buzzSpotters® and 7,000 momSpotters, we deliver data and strategies that drive the marketing approach for clients focused on Millennials, Moms, and Multicultural consumers. Since our founding, research has been at our core and we continue to be a leader in consumer insights worldwide. We believe that as the consumer evolves, the agency must evolve. Since 1996, BuzzMG has been committed to helping our clients understand consumers better and reach them in a more focused way. We help clients Connect, Brand, Impact, and Understand their target market. Our unique set of tools and resources have been utilized by clients like Dell, Sony Music, Procter + Gamble, Johnson & Johnson, Microsoft, Maidenform, GlobalHue, Verizon Wireless, American Eagle Outfitters, and many more. 13! BUZZ MARKETING GROUP: CONTACT US
  14. 14. Se7en - Creative Powerpoint Template BUZZ MARKETING GROUP: CONTACT US Let’s sit down and chat. 132 Kings Highway East, Suite 202, Haddonfield, NJ 08033 | 856.433.8579 | www.buzzmg.com hello@buzzmg.com | @BuzzMG 14!

×