Visual Rhetoric, Feb 26th, 2013


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so similar to Monday night. So different.

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Visual Rhetoric, Feb 26th, 2013

  1. 1. SIX
  2. 2. TODAY1) Graphics: how do they work?2) Group time3) Penny’s activity4) Homework
  3. 3. ACE feedbackWe had some ACE students visit the evening classlast night. We did some talking, showed them somework, and captured some video.
  4. 4. ACE: we’ll do that again next week…With any luck, we will have anotherset of ACE students to work withnext Monday night, so if any of youcan come in during that time (it’shere, 7 pm to probably 8:30 or so),that’d be fantastic.
  5. 5. Graphic key:the rule of thirdsOne thing that we must always bear in mindwhen thinking about the use of graphics is therule of thirds. What is that, exactly? I’m gladyou asked!
  6. 6. The Rule of Thirds isbasically this: think ofyour visual images(including video footage)as being broken into 9quadrants, like theimage to the side. Keyelements should appearat the intersections oron the lines themselves.
  7. 7. Good rule of thirds framing ona terrible slide :
  8. 8. GraphicsFor today, you did a slew of readings on graphicsand how to best use them in your both print anddigital work. If you have questions from thereadings, we can talk about that, but what I wantedto do first is give you a little different slant on things(like I did last week with the color stuff) by addingmy voice to the mix in your heads. :)
  9. 9. Dr. Phill presents:the 6 things we do with graphics In a society so intimately tied to the nature of the visual, we use graphics to do all sorts of heavy lifting in our design (and in our rhetoric). The following slides enumerate some common ways that we use graphics and offer examples of each.
  10. 10. Use 1: to EnticeYou will find that many graphics do more than oneof the things on this list, but one of the most visceraluses of any graphics is to entice the audience, togive them something pretty, interesting, or aweinspiring to look at while considering yourdocument.This can take many forms.
  11. 11. Use 2: to IllustratePerhaps the most obvious use of animage is to illustrate something thatis being written about, or literally toshow the “thing” being shared.
  12. 12. Use 3: to InformSometimes graphics exist simply to offer informationthat the text either cannot share verbally or which ismore user-friendly, or more dramatic, to be seen inimage form.
  13. 13. Use 4: to BrandGraphics– particularly here logos–are one of the most powerful waysto brand a product. In a worldcurrently obsessed with marketing(even on the level of the individual),branding is a key element in currentvisual rhetoric.
  14. 14. Use 5: to Visually EnhanceSometimes graphics are present because they “spiceup” a design that is otherwise bland. It’s from thisparticular use that we get the terminology “splash”art. These images usually do one of the other thingsas well, but their primary use is to enhance a layoutor otherwise make the visual presence of somethingmore pleasing.
  15. 15. Use 6: to UnifyNothing pulls together a design likethe use of a nice, crisp, clean graphicthat can span the majority of adocument or can through color orshape draw together what seem likedisconnected elements.
  16. 16. Some team timeTake a few minutes to work with your team. Thinkabout what you need to coordinate, what questionsyou have, where things are right now, etc. I willcirculate to check in and ask questions.
  17. 17. And now…Penny Feltner will be presenting us alesson on graphic novels and, Ibelieve, sequential art.It’s all yours, Penny.