3. Understanding basic
visual design helps to
present "clean"
documents and
communicate more
effectively.
Four Basic Principles:
1. Contrast
2. Repetition
3. Alignment
4. Proximity
Basic Visual Design
4. Use the principle of contrast to create
strong dynamic differences among
elements that are different.
If it is different, make it very different.
AND, effective use
of white space is
the best contrast
of all!
Contrast
7. Use the principle of
repetition to repeat
selected elements
throughout your
poster.
This can help
give your poster
unity and
organization.
Repetition
11. Use the principle of alignment
to connect elements visually
(through invisible lines)
on your poster.
Grids are very useful for
achieving good alignment.
This will give your poster a
clean, well-organized look.
Alignment
14. Use the principle of
proximity to ensure
that related items are
grouped together.
People will tend to
interpret items
together or near
to each other as
belonging to the
same group.
Proximity
20. Keep it Simple!
• Make ONE clear, major point
• Follow basic visual design
principles
• Place important information,
like conclusions, in visually
effective places
• Make your findings obvious
on multiple levels
Scientific Poster Tips
21. Colors and Fonts
• Limit colors to 2 or 3
• Limit fonts to 2 (Headers and Text)
• Maximize Contrast of fonts/colors/background
• Use highlighting selectively
• Making reading (and seeing) easy
• BIGGER IS BETTER!
Scientific Poster Tips
22. Text Thinking
• Text should not be TEXT
• Always left justify
• Include Methods &
Include Findings, but
simplify descriptions
• Short text lines are
easier to read
• Make use of headings,
highlighted key words,
and bullet points
Scientific Poster Tips
23. Pictures and Photos
• Pictures can add detail
• Pictures can help tell
the story
• Pictures can provide
clarification
• Pictures should not
stand alone
• Pictures can be sized
and adjusted
Scientific Poster Tips
25. Figures and Graphs
• Keep figures and
graphs simple
• Avoid “chart junk”
• Create titles with a
message
• Make clear
connections to
findings and other
elements in the
poster
Scientific Poster Tips
27. Effective
scientific poster
design must
consider not only
the ways that
viewers “read”
the poster, but
also the range of
distances from
which they the will view the poster.
Different distances require different sized text. Your
primary message should be clear at a range of distances.
Reading Posters
29. Effective poster
design must not only
account for key
visual components,
but also the ways
that key terms and
phrases catch the
reader’s attention,
especially at a
distance.
Poster Reading Patterns