This document discusses various aspects of merchandising, point-of-purchase displays, e-marketing, and customer service. It defines merchandising and point-of-purchase (POP) displays, explaining that POP displays are critical for attracting customers and "selling the product" at the point of purchase. The document also discusses different types of retail displays, merchandising by category and brand, and tips for effective merchandising and signage. It covers challenges and opportunities in e-marketing, including how e-marketing can increase marketing efficiency and add customer value. Finally, it defines customer service and the importance of both material and personal aspects of customer service.
The Powerpoint presentation covers the topics-
1. What is Visual Merchandising ?
2. top 5 tools of Visual Merchandising
3. Types of Store Layout
3. Types of Market Segmentation
4. Elements of Visual Merchandising
5. Graffiti
The Powerpoint presentation covers the topics-
1. What is Visual Merchandising ?
2. top 5 tools of Visual Merchandising
3. Types of Store Layout
3. Types of Market Segmentation
4. Elements of Visual Merchandising
5. Graffiti
The Definitive Guide To Retail Visual Merchandising GuideASD Market Week
Visual merchandising is important component of retail store sales. If retailers showcase their products in impactful ways, customers will buy. Learn how to visually merchandise your show floor!
Visual Merchandising is nothing but silent selling in simple term.
Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
objectives of V.M
Principle of V.M
Importance of V.M ETC for more content please ping me at mdfarooq4u.111@gmail.com
Sales associate Chapter 1 ( Basic of Retail )Reenu Lekhi
Retailing is become the huge concept nowadays. It include the brief information regarding the retail, its importance in the society and the functions of the retail stores in India.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money
Presentation for MOA () about gamification in marketing. Outlines what gamification is, where it is heading and how to succesfully implement gamification strategies. Lot's of examples, best practices and case stories of major brands.
The Definitive Guide To Retail Visual Merchandising GuideASD Market Week
Visual merchandising is important component of retail store sales. If retailers showcase their products in impactful ways, customers will buy. Learn how to visually merchandise your show floor!
Visual Merchandising is nothing but silent selling in simple term.
Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
objectives of V.M
Principle of V.M
Importance of V.M ETC for more content please ping me at mdfarooq4u.111@gmail.com
Sales associate Chapter 1 ( Basic of Retail )Reenu Lekhi
Retailing is become the huge concept nowadays. It include the brief information regarding the retail, its importance in the society and the functions of the retail stores in India.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money
Presentation for MOA () about gamification in marketing. Outlines what gamification is, where it is heading and how to succesfully implement gamification strategies. Lot's of examples, best practices and case stories of major brands.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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2. DEFINATION OF
MERCHNDISING
According to the American Marketing Association
“Merchandising is the Planning involved in the Marketing
in the right merchandise in right Place at the right time in
the right quantities at the right prices. ”
“Planning and implementing of the acquisition, handling
and monitoring of merchandise categories for an
identified retail organization”
3. Merchandising
In 2005, marketing trends in retail environments will continue
to focus on point-of-purchase displays for attracting new and
expanding existing markets.
In this day & age of self service stores, displays are absolutely
essential as they serve as the “salesperson.” Your display
MUST sell the product or service. How do you sell - satisfy
the customer’s want or need & solve their problems
4. What is POP?
Point – Of – Purchase is the most critical component of any
successful marketing campaign because it exist at the point of
‘convergence’.
At no other instance are people, products and $$ in the same
place….
A consumer sales promotion device with bold graphics and
signage that hold, display, or dispense products.
5. The Big Three!
Retail stores have 3 distinct aspects:
Design (meaning the premises)
Merchandising (whatever you put in them)
Operations (whatever employees do)
6. They are all connected…
Making a decision or change to one of these
aspects; you’ve automatically made a
change to the other two as well.
Example:
Gap Stores trademark is intimate contact between
shopper and goods.
That merchandising policy dictates that the displays
are wide, flat tabletops; not racks and shelves.
The display policy dictates that significant staff
(operations) is needed on the floor to fold and keep
clothing areas neat.
7. Display Function
Reinforce the store’s image
Generate a promotional atmosphere
Speeding up a sales transaction
Protecting the store’s merchandise
8. Think Like Your Customer
Spend half an hour standing in one place…
observe!
How do people move?
How are people reacting to your displays?
Is it how you thought they would?
Shopping has become the museum of the
21st
century…it is a social, not business
phenomenon.
9. Start with the Front
Stand half a block away.
You can see the building but can you identify
what’s inside?
Does your signage reach people at that
distance?
Is the lighting for window displays effective at
various times during the day?
It takes time for people to acclimate to a retail
environment, so don’t try to achieve something
critical in the immediate area by the door. They
will blow right by, hence the term
“decompression zone”.
10. More On The Front End
Greet customers, don’t steer them! This will
start the seduction…
A simple hello will also reduce theft.
Create a “Power” display that will act as a
speed bump and also a billboard.
It doesn’t have to say “shop me”, but rather
“take a look at what your walking in on”.
Don’t forget the sidewalk…clearance items
create excitement.
11. Shopping Baskets & Human Anatomy
Shoppers only have 2 hands – those who
use baskets buy more – period!
Shoppers don’t necessarily need a basket at
the front of the store.
They should be spread around, available
without stooping.
Consumers don’t seriously consider
purchasing until they have browsed a bit.
Make sure your baskets are appropriate for
the merchandise going in them.
12. Shelf Stalkers
Research has shown that allocating more
shelf space to memorable brands is not as
effective as better visual presence – even
for less noticeable brands.
Product placement on a shelf has shown to
be more effective sales tool than the actual
numbers of product packages.
14. Merchandising by Brand; Custom
P.O.P.
Industry leading brands
spend considerable
dollars promoting their
products. Good store
merchandising takes
advantage by
reinforcing this
message in store.
15. Merchandising by Theme
Modular display
components allow
retailers the flexibility to
merchandise many
different products in one,
easy-to-shop area. This
leads to complimentary
(and profitable) sales.
16. Men Are From Lowes…
Woman Are From Nordstrom
For men – have seating and food.
Women aren’t just shopping, they are searching for
authentic, emotional expression.
Women need to feel comfortable before they buy, so
be sure to give them enough room.
Women need to test, ponder, try, then buy.
Keep as much information available as possible.
17. So Now What?
Understand your POP needs, including look
and feel.
Take a fresh look at your store layout and
how it can change.
Decide on a level of functionality and
flexibility for your displays.
Reinvest in signage and shelf talkers – that
can update a section in minutes.
18. What Type of Displays Should I Invest In?
Review many merchandising systems in the market.
Initially, don’t let cost discourage you.
Find a look that compliments your store (and
products).
Feel comfortable communicating a preferred look to
prospective vendors.
Be clear about your store’s physical attributes
(limitations).
Use digital photography – picture tells a thousand
words.
19. Point-of-Purchase Options…
Create “focal points” with moveable, modular island
displays.
Use rotating displays to maximize product offerings in
tight spaces – against walls, corners.
Implement waterfall displays for SKU intensive product
categories.
Feature popular and new products with signage at the front
of the store. Reproduce similar signage within specific
departments to reinforce signage at the front.
20. What Have We Learned….
Customers want a relaxing and fun shopping experience – Good
POP design and layout allow them to enjoy the process.
Be thoughtful about your space and don’t be afraid to try
something new.
Variety may not be the spice of life.
Think modular, moveable.
Sign language; create visual attention with signs and shelf
talkers.
If at first you don’t succeed try, try again – Modular displays
will allow you the flexibility to move displays (product) is
customers don’t seem interested.
21. E- Marketing
Marketing:
Use of 4 “P’s” to meet customer’s needs
E-Marketing:
Use of technology to increase efficiency of
marketing
Increases company profitability and adds
customer value
22. Continued……
E-marketing is the use of electronic data and
applications for planning and executing the
conception, distribution, promotion, and pricing of
ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives. It
affects traditional marketing by increasing
efficiency in traditional marketing functions, and
the technology of e-marketing transforms many
marketing strategies.
24. Revenge of the Consumer
2000s:
Consumers have control
What consumers want:
Privacy
To safeguard their children
Permission before being sent commercial email
27. E-Marketing Delivers
Value = Benefits – Costs
Value - customer perceptions of the product’s
benefits
Benefits - attributes, brand name, etc…
Add benefits through mass customization and
personalization
Costs - time, money, energy
Lower costs through 24/7 convenience and one-stop
shopping
28. Customer service
It is a interaction with a consumer while
conducting business
Key things of customer wants-
Quick results
Personal attention
simple – fast transaction
friendly – caring service
problem resolution
29. Service can be Divided into two
main types:
MATERIAL:
• Price, Quantity, Quality, Type of equipment,
Routines, Working method, Manning etc.
PERSONAL:
• It is personal service which upgrades a neutral
impression about a service to a good impression.
• A honest smile & full personal attention will work
wonders even if material service breaks down.