2. INDEX
VISUAL LANGUAGE & VISUAL PERCEPTION. U. 1 (Book 1)
IMAGES & VISUAL COMMUNICATION. U. 2 (Book 2)
DOT, LINE & SURFACE. U. 3 (Book 3 y 5)
FORMS & SHAPES
GEOMETRIC SHAPES. U. 4 (Book 6)
ELEMENTS OF VISUAL COLOUR. U. 5 (Book 4)
LANGUAGE
TEXTURE. U. 6 (Book 3)
INTRODUCTION. U. 7 (Book 7)
SPACE & VOLUME LIGHT & VOLUME. U. 8 (Book 8)
SYSTEMS OF REPRESENTATION. U. 9 (Book 9)
RAMON DE FRANCISCO
3. VISUAL LANGUAGE & VISUAL PERCEPTION U.1
(Book 1)
What is communication?
A process aimed at intentional transmission of a message.
In order to do this people use LANGUAGE.
ORAL: We use spoken words.
Language can be: WRITTEN: We use writing.
VISUAL: We use images.
RAMON DE FRANCISCO
4. When communicating we do it with an intention, a PURPOSE
To INFORM: Images are used to convey
faithfully the reality.
To ADVERTISE: Images are used to tell people
about a product, brand, service,
etc.
PURPOSES of
visual languages To EXPRESS: Images are used to communicate
feelings, emotions, beauty, moods
and personal beliefs, etc.
To ENTERTAIN: Images are used to interest and
amuse somebody in order to
please them.
RAMON DE FRANCISCO
22. What is Visual Perception?
It is the brain interpreting visual stimuli.
It is a process that involves
THE BRAIN THE OPTIC NERVES THE EYES
23. As every process it has its rules so if you know them you will find very easy to
mislead both your eyes and your brain.
That is what we call OPTICAL ILLUSIONS.
The next examples are from your book
Unit 1 - Activity 5
