Within the Social Media Marketing industry, you'll often hear of a video going "viral." Going viral means your content's reach obtained an extraordinary amount of views. Here we demonstrate the components, things to consider, and the do's & don't's of viral campaigns.

1. Virality
What makes us want to share?

2. The tendency of an image, video, or piece of
information to be circulated rapidly and
widely from one internet user to another
WhatisVirality?

3. ElementsofViralContent
Intense
Actionable
Positive
Emotionally
Complex
Interesting
Element of
Surprise

4. FactorsofVirality
● Do’s & Don’ts
● Bandwagons
● Word of Mouth
● Patterns of Success
● Timing
● Spontaneous
● Audience

5. ExamplesofViralCampaigns

6. PatternsofSuccess

7. PatternsofSuccess
● Relatable
● Social Currency
● Emotion
● Usefulness
● Spread
● Quantitative Results
● Being Remembered

8. Do’s&Don’ts
Do’s
● Think outside the box
● Approach with new tactics
● Easily Shareable
Don’ts
● Jump blindly on Bandwagons
● Don’t Advertise (too much)
● Don’t plan the campaign assuming it’ll go viral

9. Bandwagons
● Research!
● Wording
● Fan-base
● Consideration

10. BandwagonBacklash

11. AdmittingDefeat

12. Miss Piggy’s Hello - The Muppets on ABC
BandwagonDoneRight
http://www.usmagazine.com/entertainment/news/miss-piggy-kermit-recreate-adeles-hello-music-video-w158281

13. Takeaway
● Be Tactful
● Original
● Provoke emotion
● Never Assume Virality