This presentations is part of six part series on Growth Hacking. It covers the basic elements who what is Growth Hacking and how it is different from traditional marketing. This presentation doesn't get into the depth of Social, Searh, Organic or Referral growth, which will be covered later on.

1. @ stTnl @amicusco #amicusit #stun # productmeet
Growth Hacking Workshop Part 1 of 6

2. What is common?

3. Quiz: What is growth
hacking?
A. Hiring a hacker to hack Google search
and get on first page.
B. Getting likes and followers on Facebook,
twitters etc. by hiring agencies.
C. Running ad campaigns on Google and
Facebook.
D. Buying ad space on TV, print and
outdoor space

5. Is growth hacking same as marketing?

6. Growth Hacking = Getting
Network Effects at Zero Cost

8. Case Studies
Founders planting
questions and
answers
anonymously
Footer in email Invite your
friends
10 $ to sender and
receiver
Free space to
sender and receiver
Piggybacking
on craiglist
Piggybacking
on MySpace

9. What is
Virality?

11. KPI= Key Performance Indicator
Downloads
Page visits Return Users
GMV
Engagement
Revenue
Clicks, Likes,
Followers
Profits

12. Is UX/UI important for
virality?

13. Online Marketing
StrategySocial Search Organic Referral
Landing Page App Store Page
Web Analytics-
MixPanel, GA, VWO,
Crazy Egg, Wingify
Mobile Analytics- GA,
Flurry etc.