Dan Purcell, president of Websites for Quilters, presented on online marketing trends and techniques for quilt businesses. He discussed results from an annual survey showing that more quilters are shopping online each year. Purcell outlined several opportunities for online marketing, including search engine optimization, remarketing, video marketing, mobile optimization, and social media. He emphasized the importance of consistency with newsletters, blogs, and loyalty programs to engage customers over time. Purcell concluded by inviting attendees to visit his booth for free consultations and resources to help with online marketing efforts.

1. Presented By:
Dan Purcell
President, Websites for Quilters
Booth #1712
Online Marketing 2014:Online Marketing 2014:
Trends and TechniquesTrends and Techniques

2. ● Every year we do a survey quilters that shop online to find
out their online shopping habits.
● When I did the survey for the first time four years ago,
only 51% of those surveyed said they prefer to shop
online. Today that figure is close to 59%.
● Fact: more quilters are shopping online than any other
time before. The trend is steadily growing.
● As with any era where there is a lot of change, there is a
lot of opportunity. Let's discuss some of these amazing
opportunities today.
● My hope is that you'll gain a tip or two that will assist you
in your online marketing efforts.

3. Aspects to MarketingAspects to Marketing

5. The Case for Search EnginesThe Case for Search Engines
● 62% Surveyed found favorite online quilt
stores through search engines
● Google most used search engine
● Search Engine Optimization strategy?
● Free Audit in Booth #1712. Print and take
home.

6. Find My FabricFind My Fabric

7. Quilter's Daily SpecialQuilter's Daily Special

8. Remarketing WorksRemarketing Works
● Target ads to people that have visited your
website before
● 6x more effective
● Google: Remarketing
● Facebook: Custom Audiences

10. Online VideoOnline Video

11. Online Video TipsOnline Video Tips
● Great for tutorials, to inform
● Keep movies short (about 2 minutes)
● Use DSLR, Smartphones
● Movie Edition Tools: iMovie (Mac), Movie
Maker (Windows)
● Upload to YouTube (free, easily searched)

12. Be Mobile FriendlyBe Mobile Friendly
Optimize site for small screens as well as
large screens (responsive)
● People “Multi-screen.” Deliver a consistent
message.

13. Consistent Newsletters & BlogConsistent Newsletters & Blog
PostsPosts
● Key is to be consistent
● Give readers something to look forward to
● Blogs value accumulate over time
● List your blog on Quilterblogs.com
● Find a “ghost writer” for about $20 / hour

14. Quilters Respond Best To...Quilters Respond Best To...

15. GROWGROW

16. Loyalty RewardsLoyalty Rewards

17. Cross Sell, Up SellCross Sell, Up Sell

18. Cross Sell, Up SellCross Sell, Up Sell
● Show related products
● Show common combinations of products
● Automatically build product relationships
based on sales data

19. Cross Sell, Up SellCross Sell, Up Sell

20. Social Media MarketingSocial Media Marketing

21. Social Media MarketingSocial Media Marketing

22. If We Had More Time...If We Had More Time...
● Hashtags
● Instagram
● Interpreting your Analytics (web stats)
● Google Shopping
● Amazon Feeds
● ...and much more

23. Please Visit Booth #1712Please Visit Booth #1712
● FREE Search Engine Optimization Audit
● FREE consultations
● Product Demonstrations
● Quilt Market Specials

24. THANK YOU!THANK YOU!
Enjoy The Show!
See you at Booth #1712
Download these slides at:
WebsitesForQuilters.com/schoolhouse
Email me at:
dan@websitesforquilters.com