As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Casper
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Leona Chen, Harjot Kaur, Christina Seong, Catherine Tran, Emilie Youngs
Casper: Founded in 2014, New York-based Casper is perhaps the most well-known among new entrants likely due to its unusual and effective marketing techniques. It has raised $240 million in VC investment, including those from celebrity investors Ashton Kutcher and Leonardo DiCaprio. Since inception, its product line has expanded to include pillows, sheets, a dog bed, and beyond. Casper has more than 300 employees and in 2016 it generated over $200 million.
Cisco ERP Implementation and related results about Systems Integration.
Project Members:
Rohan Kumbhar, Chris Moss, Dhanesh Gandhi, John Hicks and Gouthami Gurram
Casper: Founded in 2014, New York-based Casper is perhaps the most well-known among new entrants likely due to its unusual and effective marketing techniques. It has raised $240 million in VC investment, including those from celebrity investors Ashton Kutcher and Leonardo DiCaprio. Since inception, its product line has expanded to include pillows, sheets, a dog bed, and beyond. Casper has more than 300 employees and in 2016 it generated over $200 million.
Cisco ERP Implementation and related results about Systems Integration.
Project Members:
Rohan Kumbhar, Chris Moss, Dhanesh Gandhi, John Hicks and Gouthami Gurram
The Chicken Coop Case Analysis Problem Statement Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research or any other.
Operation Management:-Systematic direction, control, and evaluation of the entire range of processes that transform inputs into finished goods or services.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
The solution to a business case study that explores some of the core dilemmas of international business and marketing.
Coe’s is a successful rent-to-own furniture and appliances business that has built on decades’ worth of expertise to build a strong userbase throughout the United States. However, with both domestic pressures increasing and foreign markets opening up, there is disagreement among ownership and management over whether Coe’s should expand nearby to Mexico or not.
This solution explores the pros and cons of each alternative available and offers a recommendation for the best decision in this context.
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
The Chicken Coop Case Analysis Problem Statement Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research or any other.
Operation Management:-Systematic direction, control, and evaluation of the entire range of processes that transform inputs into finished goods or services.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
The solution to a business case study that explores some of the core dilemmas of international business and marketing.
Coe’s is a successful rent-to-own furniture and appliances business that has built on decades’ worth of expertise to build a strong userbase throughout the United States. However, with both domestic pressures increasing and foreign markets opening up, there is disagreement among ownership and management over whether Coe’s should expand nearby to Mexico or not.
This solution explores the pros and cons of each alternative available and offers a recommendation for the best decision in this context.
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
This group of games are a great introduction for a discussion for growth and maturing in your relationship with Christ. They also make a great introduction for a lesson on Hebrews 5:12-6:3. They could also be used for a baby shower.
5 Shopify brands that are dominating the referral marketFlyyx Tech
What do you think? Did you find these 5 amazing Shopify referral programs inspiring? Have some reward idea bubbles already started popping in your head? If so, you’re on the right track!
Now all you need to do is either get a referral program for your Shopify business or optimize the current one and guess what? Flyy’s referral program app can help. Learn why.
Storytelling isn’t just for children! Strategic storytelling in sales, or “storyselling” is a proven way to build trust, boost-buy in and maximize memory to get your message remembered and repeated.
Smart Social New York 2018 | How to Drive Lasting Customer Loyalty Through So...Spredfast
General Motors and Foot Locker on:
Follow Me Back: How to Drive Lasting Customer Loyalty Through Social
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on love of product. There's no better or more authentic way for brands to achieve the brand love customers seek than through social media. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social.
Adweek - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: ADWEEK
Project Director: Julian Gamboa
Project Team: James Chen, Danial Golforoush, Stephanie Tsai, Kelly Zabors
Spotify - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Spotify
Project Director: Julian Gamboa
Project Manager: Johnathan Zhou
Project Team: Ethan Crick, Janice Widodo, Jeslyn Anthonius, Ashlen Mezrahi
Google - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Google
Project Director: Julian Gamboa
Project Team: Hunter Gordon, Ashley Levison, Holly Barrons, Emma Yuan, Salma Madi
Twitter - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Twitter
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Kelly Brooks, Gustavo Aguilar Ramos, Allison Lin, Esther Jung, Kimbo Quinto
GAP - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: GAP
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Elizabeth Zhou, Devina Sen, Sarah Zhang, Jessie Ying, Tiffanie Abacan
UC Berkeley - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: UC Berkeley
Project Director: Julian Gamboa
Project Manager: Johnathan Zhou
Project Team: Sumesh Rawal, Rebecca Freed, Julian Glina, Fernanda Mendoza, Zoe Ward
Ben & Jerry's - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Ben & Jerry's
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Joanne Van, Leah Selcer, Nadia Albaz, Ashley Zhang, Juan Arce
Mile IQ - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: MileIQ
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Darren Kim, Brittney Lee, Kevin Pejoumand, Amy Tran
Wendy's - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Wendy's
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Genesis Juarez, Kyle Kizu, Audrey Linden, Kazuya Tsuge, Kaaran Williams
Pacific Whale Foundation - Social Media Strategies (Digital Marketing Today: ...Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Pacific Whale Foundation
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Shannon Balan, Jenine Elkady, Varsha Kumar, Shikha Patel, Sean Reyes
UC Berkeley - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: UC Berkeley
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Seohyung Koo, Jesus Serna, Jade Wong, Helen Youn
Twitter - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Twitter
Project Director: Julian Gamboa
Project Team: Sofia Fabbrizio, Gresshaa Mehta, Alexandra Sundberg, Jing Wu, Johnathan Zhou
Mashable - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Mashable
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Rebeca Borges, Kurt Brown, Tiare Chen-Wong, Jasmine Galeana, Jaydon Krooss
Lending Tree - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Lending Tree
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Emily Burns, Sophia Cheng, Stan Moore, Adam Rokah, Dilain Saparamadu
Google - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Google
Project Director: Julian Gamboa
Project Team: Mia Baker Corbin, Noah Bogner, Jennifer Jia, Aziza Rishmawi, Rochell Rotenberg
Visa - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Visa
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Karthik Chandra, Tracy Rosas Lopez, Amalia Sgoumpopoulou, Chad Visser
Uptime - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client:
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Edgar Godinez Cisneros, Wanshu Du, Saneea Fazal,Nils Veidis.
Nike - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Nike
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Serena Chow, Ariana Xiang, Ava Kime, Olivia Klinkenberg, Diana Alvarado
State Farm - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: State Farm
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Samuel Jameson, Alyssa Alvarez, Max Brimelow, Elaine Chung, Wheatley Raabe
Samsung - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Samsung
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Rosa Magana, Nero Chen, Sooji Kim, Stuart Jennings
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Casper - Social Media Strategies (Digital Marketing Today: S18)
1. CASPER
“There’s no place like
Casper.”
Established April 2014
Project Director: Julian Gamboa
Project Manager: Samantha Yen
2. Meet the Team
Christina Seong
“Finished these slides
late because I was
asleep”
Harjot Kaur
“I’ll tell you what I
want. What I really
really want...SLEEP”
Emilie Youngs
“Napping is my
favorite thing to
do”
Leona Chen
“I probably
just woke up”
3. “Don’t sleep
on this deal.”
“Truly the most comfortable
mattress of all time.”
– PUREWOW
Sleep better or your money
back. No springs attached.
8. PURPLE
Tuft and Needle● Older
● Family Company
● Expensive
● Social Media
○ Blog
○ Twitter
○ Facebook
○ Youtube ADs
● Reviews
● Social Impact
● Younger
● Entrepreneurs
● Cheaper
● Social Media
○ Twitter?
○ Facebook
○ Blog?
● Reviews
● Social Impact
9. Current Strategies
Nearly one million happy sleepers and counting
-They tend to market towards young adults with their
advertisements and images used through social media
-crisp, clean, visually appealing
10.
11. Casper’s Social Media Presence
Twitter Facebook Instagram
115,000 Followers
-Comedic persona
Ex: “Find someone
who looks at you the
way you look at your
bed when you get
home on a Monday.”
598,997 People like
597,827 People
follower
Ads, Videos,
Shopping, Events
(varying locations)
112,000 Followers
Link to an online game
called “Internet Pillow
Fight”
Aesthetically pleasing;
white color scheme
12. Social Impact
B Corp
-“Using business as a force for
good”
-donate returned mattresses to
charity or will be ethically recycled
● 1,704,156 nights have been slept on Casper.
● 1,257 sleepwalks walked
● 20.16 years of Netflix watched
● 170 babies conceived
● 8,520,780 dreams dreamed
● 96.8 years of spooning
● 644,170 dog naps taken
● 34,083 late night snacks
15. -Increase awareness of product
through channels: what we mean
by this is maybe to not tweet about
articles like coffee for example but
to market the brand more often
It took some research to uncover
the fact that the company will
donate or recycle returned
mattresses, and we thought this
should be something more
vocalized.
Sell the product, market the
company
16. Casper
Campus Nap
pods
Consumer InsightsCompany campuses
College campuses Brand Recognition Market Opportunity
Napmobile’s four pop-
up nap pods provide
first hand mattress,
pillow, and sheets
experience