2. Carter’s Organics is a new collection of soft, natural pieces that are far more colorful than you’d expect from 100% organic
clothing. We feature unique patterns and one-of-a-kind designs that stand out from the rest.
Building on a generations-young culture of caring and quality, our mission is to bring you simple, affordable, sustainable
products so you can focus on what really matters… celebrating your little ones and their future.
Why organic matters?
The Millennial Mom is socially aware...
• 7 in 10 consider themselves socially conscious
• 1 in 3 support a business based on the causes they care about
• More likely to support brands that are socially responsible
As consumers become more eco-conscious, they are demanding and choosing organic clothing. They are increasingly
aware of the ethical and environmental impact of sourcing and production. Transparency builds consumer trust today. And
with major retailers like Target, Victoria’s Secret, H&M and Nike joining the green trend, there’s something for consumers in
every price range.
Why not Carter’s Organics?
OUR PHILOSOPHY
10. To support the launch of the line, we will execute
a multi-channel marketing campaign to include:
• Microsite
• Blog
• Mobile site
• Shop-in-shop
• Mini-catazine
• Press kit
• Social Awareness
• Mobile pop-up shop
CAMPAIGN LAUNCH
14. MINI-CATAZINE
Carter’s Organics is a new collection
of soft, natural pieces that are far
more colorful than you’d expect from
100% organic clothing. We feature
unique patterns and one-of-a-kind
designs that stand out from the rest.
Building on a generations-young culture
of caring and quality, our mission
is to bring you simple, affordable,
sustainable products so you can focus
on what really matters… celebrating
your little ones and their future.
to the future with love
16. A mobile pop-up shop will be hitting the streets to
promote the launch of the collection. The truck will
feature the following amenities and activities:
• shopping area featuring the organic collection
• reusable shopper (gift with purchase)
• nursing/diaper changing station
• stroller parking
• crafts
• photobooth
• organic snacks
MOBILE POP-UP
