This document outlines 10 tactics for building customer loyalty. Tactic #9 is to set your team up for success by providing them with fast facts, contact information, and FAQs. Tactic #8 is to make your website customer friendly by using video, graphics, and interaction to provide information customers want like discounts, purchasing options, reviews and tips. Tactic #7 is to get social and engage customers on platforms like Facebook, use infographics to share content, and monitor social media engagement.

1. Top Ten Tactics
for Building Loyalty
Bridget L. Brandt

2. The Harsh Reality
DONORS
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3. Tactic #9
Set Your Team Up for Success
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•
Fast Facts
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Who to call
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Who does What
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Emergency
Management
FAQs
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4. Tactic #8
Make Your Website Customer Friendly
What CUSTOMERS WANT:
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Discounts (61%)
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Purchase (55%)
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Learn More (Reviews) (53%)
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Tips:
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Use video and graphics
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Create interaction
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Get customer involved
General Info. (53%)
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One click to purchase or contact
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5. Tactic #8
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6. Tactic #7
Get Social
Be where your customers are!
1.
Social ads
•
2.
Infographics to share
•
3.
Facebook Ads Resource
Hubspot How to Use Power Point to Create Infographics
Engage and Monitor
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Hootsuite
*Eloqua 2011

7. •
Tactic #6
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•
Listen/ Learn
Make It Easy
Give Them What They Want
Use Video to Connect
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Most active days are weekdays, peaking
on Wednesdays.
Weekends including Friday had the
highest engagement per view based on
average minutes watched
PowToonhttp://supportbehindthebadge.org/
Tips:
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Post on You Tube and your site
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Keep it short
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End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf

8. Tactic #5
Stay in Touch
Newsletters- While often unread, it is a great way to keep your
name (awareness) high for your organization
Events- Great way to connect in person with 1:Many
Email marketing- Have an offer and a button to click on
In person visits- BEST and always will be (Connect/Network)
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9. Tactic #4
Use Technology to Help
What:
CRM Systems (Tech Soup)
E- Marketing
Marketing Automation
Why:
Track Customers
Increase Awareness
Avoid Duplicate Entry
Efficiency Efficiency Efficiency
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10. Tactic #3
Stalk Your Customers
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11. Tactic #2
Test, test, test
"Throw away the rulebook.
Experiment, learn, try, fail, get up,
discover, have fun, be puzzled, find
your way out again, thrive, and be
humbled by the whole, miraculous
vantage point.”
Kraft Foods marketing executive, Dana Anderson
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12. Tactic #1
Hand Write Thank-yous!
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14. Questions
BRIDGET L. BRANDT
WWW.DONOREXPERIENCE101.COM